Tag: marketing automation (page 9)

  • Bluecore's Marketing Automation Platform Attracts $21M

    Bluecore, a data and automation platform for e-commerce brands, just closed a $21 million Series B round led by Georgian Partners. Other existing investors, including FirstMark Capital and Felicis Ventures, also participated in the round, which boosts the company's total funding to $28 million. Fayez Mohamood, Bluecore  co-founder and CEO,

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  • E-Spirit Finds Digital Transformation More Dream Than Reality

    A new study published by web content and digital management company e-Spirit found that while 88 percent of the 200 companies it surveyed have digital transformation projects on the drawing board or underway, most are still struggling to implement them in basic ways that range from application integration to omnichannel

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  • An Open Marketing Ecosystem Keeps the Data Flowing

    An Open Marketing Ecosystem Keeps the Data Flowing

    The tech industry celebrated two significant anniversaries this past summer. August 9 was the 20th anniversary of the Netscape IPO. And on September 12, another watershed moment for the tech industry marked its 10th  anniversary, to slightly less fanfare — the launch of the Salesforce AppExchange.

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  • Act-On Software Names New CEO

    Act-On Software Names New CEO

    Forrester analyst Lori Wizdo calls Act-On marketing automation platform founder Raghu Raghavan a “technologist at heart.” He’ll now have the chance to be closer to his company’s technology. Raghavan moves from CEO to CTO for the 7-year-old Beaverton, Ore.-based company today. Andy MacMillan, who was named CEO of Crushpath less

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  • Autopilot Debuts In-Product Messaging Tool

    Headsup lets users ping their customers at certain moments during the customer journey.

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  • Tell Me About ... Programmatic [Video]

    Tell Me About ... Programmatic [Video]

    Ali Plonchak works at Crossmedia, a New York City-based media agency. Plonchak is a group director and responsible for agency development. CMSWire caught up with her near the company's Los Angeles office for a quick tutorial on the process of buying and selling advertising through automation — a concept known more commonly as programmatic She shares her thoughts in an easily consumable 2-minute video snack in the inaugural edition of a CMSWire feature called Tell Me About. Buying and Selling Digital Media Programmatic

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  • Tackle Marketing Basics, the Marketing Cloud Can Wait

    Tackle Marketing Basics, the Marketing Cloud Can Wait

    Every marketing technology vendor wants to sell you their marketing cloud. Whether its Adobe, IBM, Oracle, SAP, Salesforce, Sitecore or SDL — all are making tremendous progress knitting together a comprehensive enterprise-marketing platform.

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  • Marketing Research Tech Company Gets $32.5M

    Marketing Research Tech Company Gets $32.5M

    The smell of money is in the air for vendors in the marketing technology space this week. Radius secured $50 million earlier this week for its B2B predictive marketing software. And InsideView, the San Francisco-based sales and marketing software company, secured $32.

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  • Don't Let Manual Processes Hold Back Your Business

    Don't Let Manual Processes Hold Back Your Business

    The expression “penny wise and pound foolish” is perhaps a bit harsh, but mid-sized businesses are often the living embodiment of the idea.

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  • Do You Know What's in Your CRM?

    Do You Know What's in Your CRM?

    Enterprises want more social capabilities out of their Customer Relationship Management (CRM) systems. But they may already have them — and just not realize it. Capterra, an Arlington, Va.

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  • Spam, Data and Just Plain Bad Marketing

    Spam, Data and Just Plain Bad Marketing

    What are some of the worst mistakes people can make with marketing automation? More than nine out of 10 marketers agree that marketing automation is “very important” to the overall success of their marketing across channels, but the problems start when marketers forget that automation isn't just about tools.

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  • Swrve Bets on Predictive Analytics

    Digital marketers want to catch potential and existing customers at the right time and give them something they want. In other words, make a good prediction and capitalize on it. One provider of marketing technology finds this so important, that it’s named its suite after it.

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  • How to Sell Me a Marketing Platform

    How to Sell Me a Marketing Platform

    I'm in the market for a marketing automation platform. I feel our team is ready to take that next step with our technology stack. The team agrees, so now I'm shopping.

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  • Act-On Promises Deeper Analytics in Data Studio

    Marketing automation provider Act-On Software boasts that its new analytics capabilities lets users access marketing data from within its platform and export it to business intelligence systems for “deeper analytics.” The Beaverton, Ore.

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