Articles
We asked investors to share their thoughts on hot trends in the martech and digital experience space.
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An exploration of the marketing tech and business skills and traits necessary to be a successful leader in today's evolving martech landscape
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Dennis Shiao shares his thoughts, along with other marketers, on what they learned this year, and what's in store for in 2019.
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CMSWire's Dom Nicastro breaks down the top five marketing technology acquisitions of 2018.
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Martech integrations are always challenging, with vendors, timelines, development and more. To help smooth the road, we've asked experts to share their tips.
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Real Story Group's new report on customer data platforms (CDPs) looks at the software's quick rise and possible future. Here's a look at the trends.
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Scott Brinker's latest Martech Supergraphic includes two new categories. We caught up with experts to explain how to make the most of them.
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Sandwiches can model just about any conundrum — including the choices inherent to mapping and integrating martech stacks.
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With the number of marketing technology tools growing, it's hard to know where and how much to invest.
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MarTech can make or break a business. That's what makes RFPs such a critical part of the procurement process. Here experts share tips for creating a great RFP.
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Personalization, channel convergence and mobile commerce are a few of the marketing basics businesses should master before moving on to emerging tech.
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How to put marketing technology to work in the best interests of your customers.
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Marketers are tasked with both cutting costs and simplifying their martech stacks, while also remaining on the cutting edge of tech innovations. Impossible?
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The convergence of tech and marketing has organizations looking for the talent capable of balancing both.
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