Articles
Tag: marketing technology (page 4)
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What Do I Spend on MarTech This Year?
With the number of marketing technology tools growing, it's hard to know where and how much to invest.
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7 Tips to Improve Your Marketing Technology 'Request For Proposals' (RFP)
MarTech can make or break a business. That's what makes RFPs such a critical part of the procurement process. Here experts share tips for creating a great RFP.
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Master Marketing Basics Before Taking On Emerging Tech
Personalization, channel convergence and mobile commerce are a few of the marketing basics businesses should master before moving on to emerging tech.
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Tame the MarTech Beast for Better Customer Journeys
How to put marketing technology to work in the best interests of your customers.
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How to Simplify and Increase the Complexity of Your MarTech Stack at the Same Time
Marketers are tasked with both cutting costs and simplifying their martech stacks, while also remaining on the cutting edge of tech innovations. Impossible?
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10 Skills and Traits of Great Marketing Technologists
The convergence of tech and marketing has organizations looking for the talent capable of balancing both.
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11 MarTech Vendors Reveal GDPR Compliance Plans
The GDPR deadline is coming up fast. Is your organization ready?
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Are MarTech Vendors Prepared as GDPR Deadlines Approach?
Marketing technology vendors face a "multi-faceted" challenge to ensure their personal-data-gathering systems comply with the European Union’s General Data Protection Rule (GDPR). Specifically, they must secure data against unauthorized access, facilitate a deeper level of customer consent, provide auditable descriptions of actual data use, and be able to verify
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Customer Experience Is a Cross-Organizational Function
BOSTON — Organizations striving to deliver exceptional digital customer experiences often forget to clean up their own house first. In other words, you can’t be customer-centric if you’re not brand-centric. That means alignment across the entire organization, and not with just the customer experience team.
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Marketing Technologists Take Their Rightful Place Says Scott Brinker
BOSTON — Marketing technology is getting real. Or, more specifically, marketing technologists are getting real. Real, as in marketing technologist has become a recognized profession operating at the intersection of marketing, technology and management.
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Forrester: Digital Experience Leaders Embrace Portfolio Depth & Integration
Forrester's latest Wave for Digital Experience Platforms (DXP) emphasized vendors' "breadth of the portfolio and quality of integration." Providers that do well in each area bring digital experience practitioners the "best of both worlds," Forrester senior analyst Mark Grannan told CMSWire in an interview this week. Grannan wrote the report
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HubSpot INBOUND Attendees Share Marketing Challenges and Strategies
BOSTON — Twenty-one thousand people descended upon the Boston Exhibition and Convention Center this week for HubSpot’s annual INBOUND marketing conference. What draws so many people to this event? The mini pigs-in-a-blanket appetizers, former First Lady Michelle Obama’s appearance, co-founders Brian Halligan and Dharmesh Shah’s always-entertaining keynote and vendors
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New AI from Demandbase Sniffs for B2B Purchase Intent
Following through on a promise to invest in artificial intelligence (AI), Demandbase, a San Francisco-based B2B marketing technologies provider, has released a new AI technology that better enables B2B companies to turn digital signals into actions.
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Dear Panicked and Stressed Marketers, It's OK, Nobody's Figured It All Out
Anita Brearton's official title is founder and CEO, but she says the stories she hears from clients also make her a “marketing mom.” “We hear all the marketing sob stories,” said Brearton, whose Boston-based company CabinetM offers a discovery and management platform for marketing technology strategy and digital transformation. Our expenses are out of control. Our security isn’t tight enough. Our storage isn’t large enough. We have five different contracts with the same marketing automation vendor.
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