Articles
Tag: marketing technology (page 6)
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3 Ways Marketers Can Survive Constant Stack Iteration
When Robert and Kate Kestnbaum first had the novel idea to pioneer database marketing in the 1980s, little did they know that history would eventually look back on them as the architects of a multi-billion dollar industry: marketing technology. Roughly 35 years later, MarTech has exploded, now comprising more than
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Bluecore Expands Marketing Platform Into Ad World
Bluecore, a New York City-based marketing automation provider, has entered the advertising space with Bluecore Ads. Ads is clearly the second part of what the company called a two-pronged strategy when it released its Predictive Audiences app last month. With Bluecore Ads, brands can tap into email, site, customer,
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Real Life Marketing Lessons from HBO's Silicon Valley
Today’s marketing technology has a major impact on website performance. Tags, the code that is embedded on your site when new marketing technologies are implemented, can leak customer and company data, and slow down your site to the point where users abandon it. With roughly 3,500 marketing tech companies operating
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Hiring a MarTech Lead? Not So Fast
I was running late for a meeting during a recent trip to India and considered all of the transportation options available: Ola, Uber, Riksha, merutTaxi and more.
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How Do You Build a Marketing Technology Roadmap Today?
While you might need a magnifying glass, you don’t need to be a data scientist to see the exponential growth in the marketing technology landscape — both in the breadth of marketing technology categories, as well as the number of marketing technology vendors.
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MarTech Maturity: The Platforms are the Problem
SAN FRANCISCO - You could find a solution for just about any marketing technology need at MarTech: The Marketing Tech Conference here this week. Want more insight about customer data? Check. Integration with other Software-as-a-Service (SaaS) solutions? Just walk down the hall.
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#MarTech Still Needs a Human Touch
SAN FRANCISCO - The complex interactions among various pieces of marketing technology software might lead you to believe that there are very few roles left for humans. But some of the top people in the field outlined why they think that presumption is premature on opening day of MarTech: The Marketing Tech Conference here.
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What to Expect from Scott Brinker's #MarTech Conference
SAN FRANCISCO - MarTech: The Marketing Tech Conference kicks off here today with company executives, analysts, marketing technologists, data scientists, digital strategists and marketers of all stripes jockeying for attention during one of the industry’s key annual events.
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CabinetM Tries to Harness the Marketing Stack
Technologists and vendors alike have long used the term “stacks” to represent the pieces of technology they own. They don't actually exist, in the way that, say, a pancake stack exists. It's just a way to say you have more than one piece of technology you use synchronously or asynchronously.
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Discussion Point: Who Has the Best Digital Marketing Hub in 2016?
The best cocktails sometimes only take two ingredients. But that's not the case with the perfect digital marketing hub. In Gartner's Magic Quadrant for Digital Marketing Hubs, published earlier this month, marketing technology analysts wrote that the ultimate digital marketing technology stack: Combines first-, second- and third-party data
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Discussion Point: The MarTech You'll Need in 5 Years
Future MarTech Must-Haves
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Marketing Doesn't Need A Suite Tooth
An old cliché in business technology says “nobody ever got fired for hiring IBM.” IBM was the original example, but in the years since people replaced IBM with Microsoft, Xerox and a number of other names.
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In a Summer of MarTech Investment, Tenaya Bets Big on Kahuna
Is it beginner's luck or a sign of things to come? A venture capital firm made one of its biggest initial investments today — and the reward goes to a Palo Alto mobile marketing automation provider. Tenaya Capital of Woodside, Calif.
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Stepping Back to See the Big MarTech Picture
The after-effects of the recent MarTech conference in San Francisco linger on. Between the strong speakers, fireside chats and diverse set of attendees, the event has already provided a point of departure for many a conversation on the state of marketing technology.
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