Articles
Tag: marketing technology (page 6)
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CabinetM Tries to Harness the Marketing Stack
Technologists and vendors alike have long used the term “stacks” to represent the pieces of technology they own. They don't actually exist, in the way that, say, a pancake stack exists. It's just a way to say you have more than one piece of technology you use synchronously or asynchronously.
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Discussion Point: Who Has the Best Digital Marketing Hub in 2016?
The best cocktails sometimes only take two ingredients. But that's not the case with the perfect digital marketing hub. In Gartner's Magic Quadrant for Digital Marketing Hubs, published earlier this month, marketing technology analysts wrote that the ultimate digital marketing technology stack: Combines first-, second- and third-party data
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Discussion Point: The MarTech You'll Need in 5 Years
Future MarTech Must-Haves
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Marketing Doesn't Need A Suite Tooth
An old cliché in business technology says “nobody ever got fired for hiring IBM.” IBM was the original example, but in the years since people replaced IBM with Microsoft, Xerox and a number of other names.
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In a Summer of MarTech Investment, Tenaya Bets Big on Kahuna
Is it beginner's luck or a sign of things to come? A venture capital firm made one of its biggest initial investments today — and the reward goes to a Palo Alto mobile marketing automation provider. Tenaya Capital of Woodside, Calif.
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Stepping Back to See the Big MarTech Picture
The after-effects of the recent MarTech conference in San Francisco linger on. Between the strong speakers, fireside chats and diverse set of attendees, the event has already provided a point of departure for many a conversation on the state of marketing technology.
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Does So Much #MarTech Make You Want to Scream?
Listen to your customers. Innovate without restriction. Embrace marketing technology to bridge the gap between marketing and IT. And then just throw up your hands and sigh. Or scream.
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How Do You Make Sense of Too Much #MarTech?
Scott Brinker probably didn't shock any participants at the MarTech conference in San Francisco this week. In fact, it seemed, he reiterated a lot of what they already know. The marketing technology landscape is evolving rapidly.
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Are You Ready for Market Consolidation and MarTech Spending?
Foundation Capital General Partner Ashu Garg predicts that over the next 10 years, marketers will spend 10 times what they currently spend on marketing technology. Specifically, he wrote in “MarTech and the Decade of the CMO,” that the $12 billion that CMOs currently spend on martech will grow
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When 2 Worlds Collide: Marketing, IT Come Together at #MarTech
The best products or services are only as good as the tools you have to market them effectively. That's a simple business reality, and one MarTech — the marketing technology conference — seeks to address.
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How Salesforce Builds Its Ecosystem, 1 Company at a Time
John Somorjai was the corporate counsel at Oracle 18 years ago when an opening popped up in the corporate development group. He's never looked back. Starting as a manager, he found he had a knack for spotting good companies and cutting deals.
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Discussion Point: Can Marketing Technology Grow Any Bigger?
Scott Brinker did the heavy lifting. The rest of us jumped on the bandwagon and began to weigh in. Brinker's yearly marketing technology supergraphic hit the streets in January. It featured 100 percent growth in the number of vendors in this space, climbing to 1,876. People are frightened.
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5 Predictions About Marketing Technology
Two decades ago, a spunky little start-up called Netflix indirectly gave a big boost to marketing technology. "This tiny company was spending more than half of its engineering dollars building its own tools in-house for marketing automation," recalled Ashu Garg, general partner at San Francisco, Calif.
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Avoid Impulse Buys when Shopping for Marketing Technology
My wife's shopping approach is pretty simple: she sees something she wants and buys it. And, if one of her friends has it, that's a no-brainer. She needs it, too. Marketers can't be like my wife when choosing technology. As they stare into the 1,876-vendor abyss, marketers need to do
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