Articles
Tag: marketing technology (page 8)
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Part II: Buy or Build a Marketing Cloud? What Practitioners Say
Scott Brinker's marketing technology landscape graphic is the face of the space. It captured plenty of air time at Brinker's first Marketing Technology Conference in Boston this week. Isaac Wyatt built his very own marketing technology landscape at New Relic, a San Francisco-based real-time application monitoring platform.
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Buy or Build a Marketing Cloud?
Nearly 400 attended the first Marketing Technology Conference at the Seaport Hotel in Boston this week to make sense of the more than 1,000 digital marketing technologies in more than 40 categories available today. Bottom line: marketers want digital technology that works for their organizations.
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Tweets That Capture the Heart of Digital Marketing #MarTech
Bravo to Scott Brinker and the folks putting on the first Marketing Technology Conference in Boston this week. Great speakers. Great diversity. Great content. Great networking. But let's face it -- there's some great tweeting, too. Much of live-event action these days happens in the Twitterverse.
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What Digital Marketers Really Think #MarTech
Remember the Mel Gibson flick "What Women Want?" The gist: Mel's character gets blessed with the ability to hear what women think. We're kinda getting that power here in Boston today at the first Marketing Technology Conference at the Seaport Hotel. Only we're hearing what digital marketers think.
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As Marketing Technology Grows, So Does the CMO's Status
The age of the customer may also turn out to be the age of the chief marketing officer (CMO). Marketers with strong business skills are in demand, earning more money and developing closer ties to CEOs, according to management experts interviewed by CMSWire.
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Hey, Marketer: Stop Thinking About Vendors First
Crash Davis in Bull Durham gave the best advice to a pitcher on a baseball mound: Don't think. "You just got lesson number one," the veteran Minor League catcher (played by Kevin Costner ) told his rookie pitcher. "Don't think. It can only hurt the ball club.
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Marketing Software Selection: Find Your IT Champion
The marketing technology landscape is crowded, for sure. But too crowded? That's a different question, said Lori Wizdo, principal analyst and marketing automation specialist for Forrester Research. "There are many, many different processes that are performed by the marketing organization," Wizdo told CMSWire. "These processes comprise many many different tasks.
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Remedies for 947 Marketing Software Vendor Headaches
So we know now the marketing technology landscape is jam-packed with 947 vendors. At least that. Now as a digital marketer you have to figure out what to do with it.
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Digital Marketing Files: Crowded Technology Landscape? Bring It On!
The flooded market was represented in Scott Brinker's latest Marketing Technology Landscape, which determined there were 947 marketing software vendors out there split into 43 categories around six major classes. And we trust the landscape's even bigger than that.
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