Articles
Tag: marketo (page 3)
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MaritzCX Releases CXFuel for Integration With Adobe, Marketo, Oracle, Others
Customer experience software provider MaritzCX today released a new framework that opens its APIs and connects its users to some of the biggest enterprise marketing and sales platform players. The Lehi, Utah-based company's CXFuel framework is designed to provide a flexible architecture and a developer portal for users to access
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Marketo Dives Into Account-Based Marketing
Marketo is diving into account-based marketing (ABM) with a new solution that's built natively within its marketing automation platform. Less than a month after becoming a private company owned by Vista Equity Partners, San Mateo, Calif.-based Marketo is capitalizing on what is quickly becoming a primary go-to-market strategy for leading B2B
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Marketo Shuffles Exec Team, Chandar Pattabhiram Now CMO
Newly private Marketo is promoting Chandar Pattabhiram, group vice president of marketing, to senior vice president and chief marketing officer, effective immediately. Pattabhiram will report to CEO Phil Fernandez and sit on Marketo’s executive staff.
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Vista Equity Closes Marketo Acquisition
Marketo is now a private, independent company owned by Vista Equity Partners. The acquisition, announced May 31, has closed — and Marketo is part of Vista’s portfolio of companies. The deal closed today, less than three weeks after shareholders of San Mateo, Calif.-based Marketo approved the proposed sale of
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Marketo Sale Approved, Changes at SAP & Salesforce, More News
Shareholders of San Mateo, Calif.-based Marketo approved the proposed sale of the marketing automation provider to Vista Equity Partners for $1.79 billion in a July 28 vote, according to a United States Securities and Exchange Commission document. Of the more than 37 million shares of stock represented at the
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Marketo Hit With 2nd Lawsuit Over Pending Sale to Vista Equity
Marketo is facing a second class action lawsuit in connection with its proposed acquisition by Vista Equity Partners — a deal the suit contends will generate more than $58 million for company co-founder, CEO, President and Board Chair Phil Fernandez.
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Marketo Shareholders Sue to Halt Sale to Vista Equity, Allege Unfair Price
A Marketo shareholder has filed a class action lawsuit in California to block the company's proposed acquisition by Vista Equity Partners. In a suit filed in Santa Clara County Superior Court, Sonila Porwal alleges Marketo’s directors breached their fiduciary duties to Marketo stockholders by seeking to sell Marketo too cheaply
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A Surprise $1.79B Private Equity Investment - and the Fate of Marketo
Marketing software industry analysts said Marketo was ripe for acquisition — just not by a private equity firm. San Francisco-based Vista Equity Partners confirmed yesterday that it plans to scoop up the San Mateo, Calif.-based marketing automation provider for $1.79 billion yesterday or $35.25 per share — a 9.
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Vista Equity Partners Acquires Marketo
Just weeks after announcing its biggest technology investment to date, Marketo CEO and Chairman Phil Fernandez announced Vista Equity Partners is acquiring his company in a deal with $1.79 billion. San Francisco-based Vista is a private equity firm focused on software and technology-enabled businesses.
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What You Need to Know About Marketo's Project Orion
Ever hear of Project Orion? You will soon: It's the code name for Marketo's huge platform re-architecture project — and we shared the details in a deep-dive about the company’s biggest technology investment to date. Gartner, meanwhile, stressed that it was time for marketers to stop guessing and start focusing on data and analytics at its
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Marketo Re-Architected: Understanding Its Big Bet on Big Data
LAS VEGAS — In a move fitting with the location, Marketo announced a major bet on a huge platform re-architecture project during its recent Marketing Nation Summit here. Code named Project Orion, it is intended to deliver big data scalability and transactional support for business-to-consumer (B2C) use cases.
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Marketo Pins Growth on Deeper B2C Connection
LAS VEGAS — San Mateo, Calif.-based Marketo is making a major push to sell its marketing automation platform at the enterprise level and intensifying efforts to tap business-to-consumer (B2C) customers in the process. At the company's Marketing Nation Summit here this week, Marketo CEO Phil Fernandez revealed its biggest technology
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Making Sense of the Crazy MarTech Landscape #MktngNation
LAS VEGAS — How marketers hone their skills and refine their strategies is more important than implementation of the latest, greatest technologies. That was the message from marketing technologist Scott Brinker at Marketo’s Marketing Nation Summit at the MGM Grand Hotel here yesterday.
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Marketo Reportedly Exploring a Sale to SAP or Microsoft
Marketo stock soared in afternoon trading today amid reports the company was considering strategic options, including a possible sale. Marketo stock closed up 24.69 percent to $26.77 on speculation that the company is actively courting a buyer. The San Mateo, Calif.-based marketing automation powerhouse, which went public in 2013,
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