Articles
Marketo founder Phil Fernandez has been replaced as CEO by Steve Lucas, who formerly made a rapid rise at SAP to become global president of the SAP Platform Solutions Group.
Fernandez, who founded the San Mateo, Calif.-based marketing automation provider in 2006, stepped down Tuesday.
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Customer experience software provider MaritzCX today released a new framework that opens its APIs and connects its users to some of the biggest enterprise marketing and sales platform players.
The Lehi, Utah-based company's CXFuel framework is designed to provide a flexible architecture and a developer portal for users to access
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Marketo is diving into account-based marketing (ABM) with a new solution that's built natively within its marketing automation platform.
Less than a month after becoming a private company owned by Vista Equity Partners, San Mateo, Calif.-based Marketo is capitalizing on what is quickly becoming a primary go-to-market strategy for leading B2B
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Newly private Marketo is promoting Chandar Pattabhiram, group vice president of marketing, to senior vice president and chief marketing officer, effective immediately. Pattabhiram will report to CEO Phil Fernandez and sit on Marketo’s executive staff.
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Marketo is now a private, independent company owned by Vista Equity Partners. The acquisition, announced May 31, has closed — and Marketo is part of Vista’s portfolio of companies.
The deal closed today, less than three weeks after shareholders of San Mateo, Calif.-based Marketo approved the proposed sale of
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Shareholders of San Mateo, Calif.-based Marketo approved the proposed sale of the marketing automation provider to Vista Equity Partners for $1.79 billion in a July 28 vote, according to a United States Securities and Exchange Commission document.
Of the more than 37 million shares of stock represented at the
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Marketo is facing a second class action lawsuit in connection with its proposed acquisition by Vista Equity Partners — a deal the suit contends will generate more than $58 million for company co-founder, CEO, President and Board Chair Phil Fernandez.
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A Marketo shareholder has filed a class action lawsuit in California to block the company's proposed acquisition by Vista Equity Partners.
In a suit filed in Santa Clara County Superior Court, Sonila Porwal alleges Marketo’s directors breached their fiduciary duties to Marketo stockholders by seeking to sell Marketo too cheaply
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Marketing software industry analysts said Marketo was ripe for acquisition — just not by a private equity firm.
San Francisco-based Vista Equity Partners confirmed yesterday that it plans to scoop up the San Mateo, Calif.-based marketing automation provider for $1.79 billion yesterday or $35.25 per share — a 9.
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Just weeks after announcing its biggest technology investment to date, Marketo CEO and Chairman Phil Fernandez announced Vista Equity Partners is acquiring his company in a deal with $1.79 billion.
San Francisco-based Vista is a private equity firm focused on software and technology-enabled businesses.
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Ever hear of Project Orion? You will soon: It's the code name for Marketo's huge platform re-architecture project — and we shared the details in a deep-dive about the company’s biggest technology investment to date.
Gartner, meanwhile, stressed that it was time for marketers to stop guessing and start focusing on data and analytics at its
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LAS VEGAS — In a move fitting with the location, Marketo announced a major bet on a huge platform re-architecture project during its recent Marketing Nation Summit here. Code named Project Orion, it is intended to deliver big data scalability and transactional support for business-to-consumer (B2C) use cases.
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LAS VEGAS — San Mateo, Calif.-based Marketo is making a major push to sell its marketing automation platform at the enterprise level and intensifying efforts to tap business-to-consumer (B2C) customers in the process.
At the company's Marketing Nation Summit here this week, Marketo CEO Phil Fernandez revealed its biggest technology
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LAS VEGAS — How marketers hone their skills and refine their strategies is more important than implementation of the latest, greatest technologies. That was the message from marketing technologist Scott Brinker at Marketo’s Marketing Nation Summit at the MGM Grand Hotel here yesterday.
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