Articles
Tag: marketo (page 5)
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Marketo Q2 Results Show Growth of Marketing Automation
It's probably too early to tell if Marketo's latest customer experience-driven offering will be a slam dunk. But it isn't hurting the company. On the heels of its latest major platform announcement -- its new customer engagement platform unveiled at its annual Marketo Nation Summit in April -- the San
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Lithium CMO: Klout is a Game Changer for Brands
Since Lithium acquired Klout in late March, there's been considerable speculation about just what it would do with it. Now we know. The San Francisco-based social customer experience platform announced two new products at its LiNC conference — Pop-up Communities and Klout for Products.
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Is Marketo the Next Acquisition Target?
Despite what seems like one acquisition after the next in the marketing automation space and the fact many analysts consider Marketo a likely buyout target in the group, the cloud-based solutions provider remains independent.
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3 Lessons from Marketo #mktgnation2014
To help, CMSWire dropped into three well-attended sessions at Marketo's Marketing Nation Summit in San Francisco today to find out what you need to know about video, real time personalization and user testing.
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Inside Marketo's New Customer Experience Platform #mktgnation14
Marketo itself admitted that it's not the only marketing software company talking about real time personalization, one to one interactions and customer experience programs. But it claims it's the best choice for companies that are looking for a marketing platform with those capabilities.
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Marketo Focuses on Innovation #mktgnation14
It’s a crowded marketing vendor space. Nine times more crowded than it was two years ago, in fact. Next week, Marketo will try to pull attention away from its 946 competitors and onto itself when it hosts the Marketing Nation Summit at the Moscone Center in San Francisco.
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Scout Debuts Marketo Marketing Automation Integration
Scout's analytics platform is getting a piece of Marketo's marketing automation. Marketo's marketing automation capabilties gives Scout Analytics, which was acquired in January by ServiceSource, the ability to directly connect with marketing automation through user-level nurturing.
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Forrester: 5 Things About Marketo's Insightera Acquisition
Marketo's acquisition of Insightera has created a bit of buzz in the past week. CMSWire has already shared why Marketo leadership thinks the Insightera buy is a good deal and what industry insiders think the acquisition means for the market. Today, we talk with Lori Wizdo , principal analyst and
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B2B Marketing Insiders: Marketo-Insightera Acquisition Industry's 'Next Frontier'
Real time personalization for websites is the “next frontier” of marketing, according to Karl Wirth, CEO/founder of Evergage. In that sense, Marketo’s acquisition of Insightera makes sense, he told CMSWire.
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What the Insightera Acquisition Brings to Marketo
Marketo's vision has consistently been about multichannel relationship marketing. And last week’s acquisition of Insightera will advance that, according to Jon Miller, vice president of marketing content and strategy and a Marketo co-founder. Miller talked to CMSWire this week after the $19.
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Why Marketing Automation Acquisitions like Marketo's Will Continue
Cloud-based marketing provider Marketo scooped up a real time personalization platform for websites and mobile applications with its US$ 19.5 million acquisition today of Insightera.
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Email Marketing Meets Automation in Marketo Solution
Email marketing is getting more and more personal -- or at least that’s what vendors are aiming for in this space lately. Marketo is the latest provider to announce a solution aimed at providing email marketers with an automated campaign targeted for better, longer-lasting connections with customers..
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Marketo, Leadspace Team in Latest Marketing Automation Partnership
Social lead management meets marketing automation today in a partnership between Leadspace and Marketo -- and based on market trends here, we're not surprised with the partnership. 'Deeper Profiling' Prospect finder Leadspace today launches a new release of its SaaS-based social lead targeting solution that integrates with Marketo’s marketing automation
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Sitefinity 6.2 Offers Connectors to Marketo, Salesforce
Telerik continues its focus on the business user with new digital marketing integrations in Sitefinity 6.2.
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