Articles
Only a few months ago, businesses were scrambling to finalize their Pokemon Go strategies.
Fast forward to today, and you'd be hard pressed to find anyone playing Pokemon Go, let alone discussing it in a boardroom.
Digital marketing success often results from a combination of preparedness and opportunity.
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Austin, Texas-based Magnitude Software, an enterprise information management provider, has acquired Simba Technologies, a provider of data access and analytics connectivity.
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Enterprises do a poor job of mastering their data — and that failure makes it difficult to personalize marketing and create a single view of the customer, Forrester analysts conclude in a report on master data management.
The report (fee charged) was co-authored by Forrester analysts Michele Goetz, Gene Leganza, Shaun
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By now, you’ve no doubt heard that customer experience (CX) demands a high degree of personalization, and that achieving “deep personalization” in your CX requires data.
What you haven’t heard — until now — is much detail on what data to use for personalization and how
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Imagine this: you've just completed a difficult migration from several legacy CRM systems to a modern, cloud-based application. You delivered on time and on budget. You’ve trained the marketing, sales and customer service teams to use the new system. By all accounts, the migration should be considered a success.
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Friends of mine were remodeling their master bath. After searching for a claw foot tub in stores and online, they found the perfect one that fit their space. It was only available for purchase on the retailer’s e-commerce site, they bought it online.
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Surprise! -- big data analytics is not a Magic 8 ball that you can just shake for the answers. Your customers know that they have handed you a lot of their personal information through a variety of interactions and channels.
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Like other enterprise functions, marketing cannot exist as a silo, especially when it comes to the technologies that are needed to address how well companies engage their customers and help them purchase their products.
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How do the major vendors of master data management for customer data stack up? Taking a shot with its evaluation is Gartner and its newly released Magic Quadrant report on this field. Like other Magic Quadrant reports in other fields, this one plots the Leaders, Challengers, Niche Players and Visionaries
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