Articles
Tag: master data management (page 2)
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Marketing Agility Can't Be Found with Flawed Data
Only a few months ago, businesses were scrambling to finalize their Pokemon Go strategies. Fast forward to today, and you'd be hard pressed to find anyone playing Pokemon Go, let alone discussing it in a boardroom. Digital marketing success often results from a combination of preparedness and opportunity.
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EIM Provider Magnitude Software Acquires Simba Technologies
Austin, Texas-based Magnitude Software, an enterprise information management provider, has acquired Simba Technologies, a provider of data access and analytics connectivity.
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Forrester: Enterprises Aren't Masters of Their Data Domains
Enterprises do a poor job of mastering their data — and that failure makes it difficult to personalize marketing and create a single view of the customer, Forrester analysts conclude in a report on master data management. The report (fee charged) was co-authored by Forrester analysts Michele Goetz, Gene Leganza, Shaun
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Connecting Disparate Data Sources to Your Customer Experience
By now, you’ve no doubt heard that customer experience (CX) demands a high degree of personalization, and that achieving “deep personalization” in your CX requires data. What you haven’t heard — until now — is much detail on what data to use for personalization and how
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Bad Customer Data Will Sabotage Your CRM Initiative
Imagine this: you've just completed a difficult migration from several legacy CRM systems to a modern, cloud-based application. You delivered on time and on budget. You’ve trained the marketing, sales and customer service teams to use the new system. By all accounts, the migration should be considered a success.
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Are You Ready to Compete on Customer Experience?
Friends of mine were remodeling their master bath. After searching for a claw foot tub in stores and online, they found the perfect one that fit their space. It was only available for purchase on the retailer’s e-commerce site, they bought it online.
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Where's My Magic 8 Ball? Customer-Focused Analytics
Surprise! -- big data analytics is not a Magic 8 ball that you can just shake for the answers. Your customers know that they have handed you a lot of their personal information through a variety of interactions and channels.
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How Master Data Management Improves Your Understanding of the Customer
Like other enterprise functions, marketing cannot exist as a silo, especially when it comes to the technologies that are needed to address how well companies engage their customers and help them purchase their products.
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Gartner's Report on MDM of Customer Data Solutions, IBM, Informatica, Oracle Lead
How do the major vendors of master data management for customer data stack up? Taking a shot with its evaluation is Gartner and its newly released Magic Quadrant report on this field. Like other Magic Quadrant reports in other fields, this one plots the Leaders, Challengers, Niche Players and Visionaries
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