Articles
What does it take to have a successful influencer marketing campaign? We asked Marketers to share tactics and strategies to help avoid the common pitfalls.
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If there ever was an area in which we are experiencing the law of unintended consequences, it’s in the social media arena.
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Flipboard has emerged as a top traffic generator in the last few years: here are some theories why.
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Marketers have long focused on the reach of their social media messages as a key measurement but it requires more than reach to be successful.
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Google has adjusted its YouTube analytics reports to focus on watch time.
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Instagram Insights is a native tool within the social media platform that offers introductory analytics into your audience.
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Facebook engagement levels are still plummeting. Here's how to increase Facebook page engagement in 2019 and beyond.
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LinkedIn is full of professionals, but how can marketers find B2B leads quickly and efficiently? We've put a short but sweet guide to show you how.
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The right social media management software can help simplify a marketer's life, but choosing between the vast array of solutions can be a daunting task.
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Instagram Stories are the latest way marketers are engaging their social media audience. Here's an easy guide to get started, plus a few Instagram Story hacks.
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The shutdown of well-known platform, Klout, marks a very big shift in martech.
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A look at how my use of Twitter has adapted and evolved.
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With Facebook's data debacle and social media referrals down marketers need to be looking at other marketing channels.
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Whats the difference between inbound and outbound marketing, and can they be combined into a winning digital marketing strategy? We asked the experts.
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