Articles
Tag: media (page 7)
-
8 Tips to Better Influencer Marketing Programs
What does it take to have a successful influencer marketing campaign? We asked Marketers to share tactics and strategies to help avoid the common pitfalls.
Continue reading...
-
Crazies at the Social Media Barricades: Unintended Consequences and Next Steps
If there ever was an area in which we are experiencing the law of unintended consequences, it’s in the social media arena.
Continue reading...
-
Flipboard Is Seeing Strong User Growth: Here's Why
Flipboard has emerged as a top traffic generator in the last few years: here are some theories why.
Continue reading...
-
Social Media Marketing: Looking Beyond Reach
Marketers have long focused on the reach of their social media messages as a key measurement but it requires more than reach to be successful.
Continue reading...
-
How YouTube Watch Time Is the Video Metric Marketers Need
Google has adjusted its YouTube analytics reports to focus on watch time.
Continue reading...
-
An Introduction to Instagram Insights
Instagram Insights is a native tool within the social media platform that offers introductory analytics into your audience.
Continue reading...
-
Why Facebook Engagement is Down and What Marketers Can Do About It
Facebook engagement levels are still plummeting. Here's how to increase Facebook page engagement in 2019 and beyond.
Continue reading...
-
How to Use LinkedIn Advanced Search to Find B2B Leads
LinkedIn is full of professionals, but how can marketers find B2B leads quickly and efficiently? We've put a short but sweet guide to show you how.
Continue reading...
-
Forrester's Top 10 Picks for Social Media Management Tools and Software
The right social media management software can help simplify a marketer's life, but choosing between the vast array of solutions can be a daunting task.
Continue reading...
-
5 Steps to Post Your First Instagram Story
Instagram Stories are the latest way marketers are engaging their social media audience. Here's an easy guide to get started, plus a few Instagram Story hacks.
Continue reading...
-
How the Fall of Klout Marks the Rise of Advanced Social Media Analytics
The shutdown of well-known platform, Klout, marks a very big shift in martech.
Continue reading...
-
From Broadcasting to Engagement: My Twitter Journey, in 3 Phases
A look at how my use of Twitter has adapted and evolved.
Continue reading...
-
14 Overlooked Traffic Sources That Marketers Should Be Using
With Facebook's data debacle and social media referrals down marketers need to be looking at other marketing channels.
Continue reading...
-
Inbound vs Outbound Marketing: Definitions, Differences and Winning Strategies
Whats the difference between inbound and outbound marketing, and can they be combined into a winning digital marketing strategy? We asked the experts.
Continue reading...
