Articles
Tag: mergers and acquisitions (page 5)
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Adobe to Acquire TubeMogul for $540M
Adobe plans to acquire TubeMogul for $540 million — a move that will bring an established video advertising platform to the Adobe Marketing Cloud. San Jose, Calif.-based Adobe already enables video content creation through its Premiere Pro CC in its Adobe Creative Cloud and Primetime solutions.
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BloomReach Acquires Hippo, Aims to Build 'Intelligent' DX Platform
There's big news in the world of content management today as BloomReach, a machine-learning driven e-commerce personalization platform, acquires Hippo, an open-source enterprise content management provider. The deal marries content and commerce in one "open and intelligent digital experience platform," according to BloomReach CEO Raj De Datta, co-founder of the
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How to Approach a Post-Acquisition Enterprise Search Strategy
As a rule, corporate search strategies assume a steady-state situation: the business will grow, it will employ more people and it will introduce new products and services. Rarely do they include a contingency plan, a plan for when the norm is no longer the norm.
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Salesforce Investors Question Marc Benioff's Twitter Infatuation
SAN FRANCISCO — Two weeks ago CMSWire asked the obvious: Why the hell would Salesforce want to buy Twitter? Now the company's investors are asking the same thing. In a meeting with investors yesterday following his Dreamforce keynote, Salesforce founder and CEO Marc Benioff was forced to defend his
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The C-Suite's Best Defense Against Digital Disruptors
The buzz that surrounded Unilever’s $1 billion buy of the Dollar Shave Club was telling. In many ways the purchase symbolizes the inability of large companies to respond quickly to new sales models and consumer behavior.
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Criteo Acquires E-Commerce Ad Tech Provider HookLogic for $250M
Paris-based advertising and marketing technology provider Criteo plans to acquire an e-commerce advertising platform for $250 million, the company announced today. Criteo's acquisition of New York City-based HookLogic will help Criteo users connect retail e-commerce sites with brands via sponsored product ads, company officials said.
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Episerver Acquires Optivo to Advance 'Contextually Relevant' Customer Interactions
Episerver continued its acquistition spree today with the purchase of Berlin-based optivo, which provides email and omnichannel marketing services. Terms of the deal were not disclosed. Episerver, a digital experience provider with headquarters in Nashua, N.H.
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Salesforce Acquires Krux on the Eve of Dreamforce
Salesforce CEO Marc Benioff was apparently doing more than lobbying the European Union to block Microsoft's pending acquisition of LinkedIn last week. It seems he was busy shopping, too. In documents filed with the US Securities and Exchange Commission today, Salesforce announced it has entered into a definitive agreement to buy Krux, a San
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SAP Buys Altiscale: Will Enterprises Finally Realize Big Data Dividends?
It's Official, SAP Buys Altiscale for its Big Data Dial Tone
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AppLovin Sells to Orient Hontai Capital for $1.4B
From the start the company avoided the venture capital funding route, raising a mere $4 million in angel investment.
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OpenText Acquires Dell EMC's Enterprise Content Division, Including Documentum
OpenText is acquiring Dell EMC's enterprise content division, including Documentum for $1.62 billion. The Waterloo, Ontario enterprise information management provider announced it signed a definitive agreement to acquire EMC's Enterprise Content Division (ECD) this morning.
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Google's $625M Apigee Deal Marks AWS's Loss
Apigee's high-quality tools and top notch customer base will help Google compete for cloud business.
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Hewlett Packard Enterprise Realigns in $8.8B Deal With UK's Micro Focus
Hewlett Packard Enterprise Co. (HPE) is realigning its portfolio and product roadmap through an $8.8 billion deal with Micro Focus, a software company based in Newbury, England. Palo Alto, Calif.-based HPE, is spinning off non core software units, including assets which were owned by UK software group Autonomy.
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Dell-EMC Deal Closes, But How Sweet a Deal Is It?
New report on this
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