Articles
Tag: mobile advertising (page 3)
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Facebook Takes Lead in Mobile Display Ad Revenue
New estimates from eMarketer indicate Facebook is expected to take a leading 18 percent of net US mobile display advertising revenue during 2012. This gives Facebook a narrow lead on previous leader Google, who will still maintain a strong second place standing with 17 percent.
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Google Releases New Tool to Decrease Accidental Mobile Ad Clicks
With touch screen devices it's getting harder to avoid accidently clicking on mobile ads, but a new tool from Google aims to remove this problem by changing the way these ads work. With the boom of mobile devices over the past few years, mobile advertising has become a key marketing tool.
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Google Invests US $10M in Mobile Ad Analytics Company
Google wants to dominate the mobile ads game like it has with the desktop, so it's a logical move the company would spend US $10 million on funding a mobile ad analytics company. Mobile devices don't yet generate the advertising return of their larger screened brethren, but a company called
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Millennial Media Ranks Apple, Samsung as Leading Ad-Serving Mobile Device Makers
As measured by ad impressions, Apple is the leading mobile device manufacturer at 31 percent, Samsung is second with 24 percent, and all others are in single digits. That ranking is among the findings in the November Mobile Mix report from Millennial Media. The Mobile Device Index report is
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Symantec Points to Secretive Airpush Ad Practices on Free Android Apps
When it comes to free apps for Android smartphones, it’s downloader beware. According to new information from security firm Symantec, as well as other reports, free apps for Google’s Android platform deliver far more than they indicate. Symantec recently noted on its official blog that some free Android apps employ an “aggressive” advertising approach that may not be understood
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Is Mobile Advertising the Key to Reaching Generation C?
Curious about who’s responding to your mobile ads the most? New research from RadiumOne suggests that it’s those within the 18-34 age range.
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Display Ads Still Favored Over Facebook Ads When it Comes to Mobile
Facebook may eventually help to reinvigorate the mobile ad game, but for now at least, ad sellers are still favoring display ads by a wide margin, according to a study by ad vendor PaperG.
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Google Q3 Report: Early Release Shakes Markets as Search Giant Posts 20% Drop in Profits
It’s rare that the way in which an IT company's financial results are released trumps the numbers themselves, but that's what happened with Google's Q3 earnings report. The news that profits dropped 20% seems almost a side note to what is being described as a market snafu.
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Metaresolver Launches as Intelligent Mobile Ad Solution
Today marks the official launch of Metaresolver, a new startup focused on gathering and analyzing mobile advertising audience data. Cofounders include CEO Seamus McAteer (former co-founder of M:Metrics) and CTO Mike Rowehl (former first engineer at AdMob).
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Users Choose Which Ads to Watch with YouTube TrueView Ads for Mobile Devices
TrueView video ads, where users can skip an ad after five seconds, will now be available on YouTube videos seen on all mobile devices. In an announcement Wednesday on the Google Mobile Ads Blog, YouTube group product manager Phil Farhi said that the site was launching its TrueView in-stream video
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Customers 'Like' Facebook Mobile Ads
Customers are responding to Facebook’s new mobile ads with the equivalent of “likes,” according to data from two new studies. As reported by MobiADNews, initial figures on clickthrough rate (CTR) and effective cost per mile (eCPM, with “mile” meaning a thousand views) give mobile advertisers plenty to like, as well.
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Understanding Mobile Advertising
So you have built your mobile website or app and now you want to monetize it. You have a few options: you can sell apps on iTunes or other stores, charge a subscription or paywall, or make your content free and subsidize it with advertising.
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Make Way for Facebook Mobile Ads
First it was Apple iAds, then Promoted Tweets. Soon, it will be Facebook mobile ads.
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Mobile Moves Ahead of Print for Reading, Ads Slow to Follow
Use of mobile devices to consume information (news, books and other media) is rapidly leaving the printed word for dead. Yet, old habits die hard among advertisers who stick limpet-like to print advertising.
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