Articles
Tag: mobile apps (page 7)
-
Adobe Insights on Making Mobile Work for Marketers
Marketers face a new landscape where consumers are connected online all the time, through all available channels. Thus Adobe recommends they respond by adopting a “media mindset,” meaning shifting from one-way to collaborative, immersive, brand storytelling across all channels.
Continue reading...
-
Building Smarter Mobile Apps to Fuel User Engagement
We are in the midst of a mobile revolution. Consumers are becoming savvier with their mobile devices and are expecting more from their digital experience. Traditional desktop activities -- such as entertainment, shopping or banking -- are now being experienced on tablets and smartphones.
Continue reading...
-
Facebook Feature of the Week: Pages Manager App
For our last Facebook Feature of the Week for March, we’re looking at Pages Manager, an app that's designed to let users keep track of developments on their Facebook pages.
Continue reading...
-
BYOD Alert: Personal Smartphones Heavily Used for Work; Company Compensation or Security? Not So Much
An overwhelming 90 percent of employees used their personal smartphones for work-related purposes in the past year, but only 46 percent think their companies are prepared for Bring-Your-Own-Device (BYOD ) issues. That disconnect is one of the findings in a new report about the realities of BYOD.
Continue reading...
-
Mobile App of the Week: Employee Engagement with Socialcast
Keeping with our employee engagement theme, this week’s Mobile App of the Week is Socialcast, which is designed to act a social networking and communication platform for those who use Socialcast Communities. What is Socialcast? As an enterprise social and collaboration platform, Socialcast, which was founded in 2008 and acquired by VMWare in 2011,
Continue reading...
-
Make Mobile Apps Stickier with UserVoice's Updated Customer Support
Mobile apps have a new weapon in the battle for customer eyeballs, a fight often lost because a company is too focused on getting new customers instead of nurturing current ones. UserVoice, a customer support vendor, has released a tool meant to increase customer engagement, and generate richer feedback
Continue reading...
-
Google Updates Include Mobile App Analytics Enhancements
Enhancements to the mobile app analytics platform are among several recent updates implemented by Google. Google is very bullish on its redesigned mobile app analytics, going as far as to say it has “re-imagined app analytics from the ground up.” Google says its recently expanded mobile app analytics capabilities
Continue reading...
-
SDL Acquires Mobile Solutions Provider Bemoko
Although it's no stranger to Bemoko, SDL's acquisition of the mobile solutions provider means even better customer experiences for SDL customers. I had a quick chat with Ian Truscott, VP of Product Marketing for SDL Content Management Technologies division, about the acquisition.
Continue reading...
-
AppGlu Lets You Manage the Content in Your Mobile Apps
While the road to designing and developing a mobile app is easier than it once was, it’s still not something that has become streamlined within organizations. Developing is hard enough, but when it comes to managing a mobile app’s content, there are challenges ahead.
Continue reading...
-
Google+ Social Sign-In Debuts
Instead of signing in to apps with Facebook or Twitter, there's now the option to sign in with Google+. As a social network, Google+ has hit some major milestones in the last three months, including hitting the 500 million user mark and debuting its Communities app.
Continue reading...
-
Yandex Android App Store Debuts
Russian search engine company Yandex has opened its own app store version for Android devices, and it has 50,000 paid and free apps at launch. Yandex is partnering with Kasperskey Labs to help check any prospective apps for malware, while several companies are already integrating the Yandex.Store into their devices.
Continue reading...
-
Everything You Always Wanted to Know About "In-App" Purchases (But Were Afraid to Ask)
Oh Apple, you little scamp! You love it so that everyone is so confused about the in-app purchase rules. Your coy little games have everyone from Amazon to Microsoft walking on eggshells.
Continue reading...
-
How to Create a Successful BYOD Policy [Infographic]
Everyone has an opinion about Bring Your Own Device policies. Regardless of what you think about it, BYOD ranks high on IT’s lists of mobile concerns and has companies and vendors alike scrambling to accommodate the growing proliferation of mobile devices.
Continue reading...
-
Forrester Report Points to Future of Mobile App Development
Create superior mobile experiences from customers’ context, and figure out ways to lower development costs even as releases occur more quickly. Those complex requirements are two of the main takeaways in a new report on mobile application development from Forrester Research. Entitled "The Future of Mobile Application Development
Continue reading...