Articles
Small businesses are facing a mobile challenge. While consumers are increasingly turning to their mobile devices to shop, share and socialize, small businesses seem reluctant to mobilize, making it harder for them to leverage their mobile audience. Mobile Optimization for All Defining mobile can be challenging in itself.
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Most company executives apparently understand how important mobile is for their business, but few of those companies actually provide proper mobile experiences, an IBM report has found.
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The mobile web is growing up. ClickTale, who just last year introduced ClickTale Mobile has evolved the mobile usability and analytics program into ClickTale Touch, which allows businesses to view their mobile customers’ “True-to-Life User Experience.
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When we talked about how to improve the mobile coupon experience back in February, the Association of Coupon Professionals took note. This week at its annual Industry Coupon Conference, it’s clear that there is an emerging digital divide within the coupon industry.
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Integrating WEM and Marketing Automation Check out 5 reasons to close the gap between marketing automation and web experience management. Then watch the recording of our Google Hangout where we discussed how WEM and MA can be integrated to support omnichannel experiences. Digital Marketing Innovations To improve lead
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Mobile users, have your heard the bad news? According to the HTTP Archive, which gathers stats on the top million sites in the world (as ranked by Alexa), the average web page has surpassed the 1 MB mark.
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If you’re attending Drupa 2012 this week -- one of the world's leading exhibition for the print media industry -- you may want to check out the new HELIOS iPad Document Hub publishing platform.
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In July 2011, Tealeaf reported that after surveying more than 120 attendees of Forrester’s Customer Experience Forum, 84% felt that putting a mobile customer experience strategy in place is just as or more important than customer experience for fixed websites.
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In the Pew Research Center’s Project for Excellence in Journalism State of the News Media 2012, the annual report on American Journalism identifies not only the parallels between tech and news, but also the growing presence of mobile devices and its affect on news consumption. We Are Digital Key findings
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2011 proved to be an interesting year for Klout, the scores of which aim to measure influence based on your ability to drive action online.
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We talk a lot of the mobile enterprise, mobile customer engagement and all the different ways the mobile platform enables us all to stay connected. To do so effectively not only requires an effective strategy; it also requires a way to manage all the data stored, shared and downloaded.
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Recently we talked about how Aprimo has made integrating SMS marketing strategies easier for its customers. While the mobile experience is multifaceted and includes many ways to connect and engage with users, for many the mobile experience can overwhelm and make it harder to gain access to information.
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Thanks to the folks at Smashing Magazine, we now have an in-depth report highlighting trends in mobile design and a map to help us plan for the road ahead. Mobile Design Trends Smashing Magazine’s Study of Trends in Mobile Design looked at a variety of websites and brands in an
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