Articles

Tag: mobile (page 5)

  • CRM's Evolution: Mobile is Just the Beginning

    CRM's Evolution: Mobile is Just the Beginning

    A mobile, dispersed, on-the-go workforce has forced an issue for companies of all shapes and sizes: the need for mobile customer relationship management (CRM).

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  • 2016 Contributors of the Year: Tom Petrocelli

    2016 Contributors of the Year: Tom Petrocelli

    Tom Petrocelli isn't afraid of ruffling a few feathers.  This year alone he took on agile development hype, annoying e-commerce practices, problems with collaboration software adoption and more.  Petrocelli combines an indefatigable curiosity about the information technology space with an equal dash of skepticism of the promises vendors make.

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  • 2016 Contributors of the Year: David Lavenda

    2016 Contributors of the Year: David Lavenda

    David Lavenda knows that it takes more than technical or strategic knowledge to solve problems in the workplace.  While he brings both of these to bear in his work, he also brings a background in physics, engineering and the humanities to inform his decisions.

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  • Marketing Trends Shaping the Year to Come

    Marketing Trends Shaping the Year to Come

    Ask any of your friends, “are you sick of marketing email?” and you’ll be sure to hear the same thing: marketing emails flood their inboxes. You probably agree. Personally, I spend 10-20 minutes a day grooming through my emails and unsubscribing from marketing emails.

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  • Why Digital Transformation Will Make or Break Your Growth Targets

    Why Digital Transformation Will Make or Break Your Growth Targets

    There are 75,357,094 millennials in the US. Why should you care?  Because global leaders such as GE and MasterCard are transforming their cultures to appeal to a new generation of customers and employees.

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  • What Google AMP Means for Every Marketer

    What Google AMP Means for Every Marketer

    Mobile isn’t what’s next — it’s what’s right now.  Mobile has officially eclipsed desktop in terms of usage numbers, and is cementing itself as the go-to platform for connecting, engaging, shopping and general consumption.  Even bigger than that, the number of mobile-only users — people using mobile exclusively — has 

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  • Go Mobile (and Personalized) for 2016 Holiday Retailing Success

    Go Mobile (and Personalized) for 2016 Holiday Retailing Success

    The only things that holiday shoppers want this year are personalization, convenience and mobile — in short, everything — but if you’re a retailer, don't let that intimidate you.

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  • How to Justify Higher Mobile Ad Spend in 2017

    How to Justify Higher Mobile Ad Spend in 2017

    It’s no secret that we live in a mobile-first world. Consumers today spend more time running searches, interacting with social media, and engaging with digital content and email on mobile devices than on desktops and laptops. According to Google, more than 50 percent of all searches and web traffic

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  • This Small Business Saturday, It's All About Location

    This Small Business Saturday, It's All About Location

    At the height of the Thanksgiving shopping season, Small Business Saturday inspires millions of Americans to visit local stores.  Last year, over 95 million consumers shopped local. They spent $16.

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  • Enterprise Collaboration Means Finding the Right Mix

    Enterprise Collaboration Means Finding the Right Mix

    Upgrade, augment or replace?  There’s never been a better — or more confusing — time in enterprise collaboration.

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  • 3 Things to Know Before You Hire Across State Lines

    3 Things to Know Before You Hire Across State Lines

    The competition for talent is getting stronger by the day.  Organizations are turning to remote work policies as a way to broaden their workforces. By expanding recruiting efforts beyond corporate headquarters, organizations increase the opportunities to capture the most skilled and talented employees — without demanding relocation.

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  • Move Over Millennials, Marketers Set Sights on Gen Z

    Move Over Millennials, Marketers Set Sights on Gen Z

    What’s been hyped, discussed and debated more in the last few years than marketing to millennials?  I get it — with 80 million of them in the U.S. alone and them poised to take over the workforce as well as dominate spending, they are a force to be reckoned with.

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  • The Future of Work Will Look a Lot Like Today's Customer Experience

    The Future of Work Will Look a Lot Like Today's Customer Experience

    Winston Churchill may have been speaking for today’s consumer when he said “I am always satisfied with the very best.” Today’s extraordinary level of consumer expectation explains the considerable investment devoted to customer satisfaction.

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  • Leanplum Gets $29M to Fuel Global Expansion

    Leanplum Gets $29M to Fuel Global Expansion

    San Francisco-based Leanplum, a mobile marketing platform provider, closed $29 million in Series C funding today. It boosts total funding for the 4-year-old company to $46.3 million.  Canaan Partners led the round with participation from existing investors Kleiner, Perkins, Caufield & Byers (KPCB) and Shasta Ventures.

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