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Tag: multivariate testing (page 2)

  • Sitecore Seeks Differentiation via Marketing Automation

    When you are doing well in the market, it's possible that you could just sit back and enjoy the fruits of your labor. But while you are sitting there drinking your strawberry daiquiri, the market is likely to be shifting and changes may be required. Sitecore (news, site

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  • My Web Content is Better Than Your Web Content

    We’ve all experienced meetings that go like this: “OK, time to choose which landing page to launch with our new search campaign. Which page version do you guys like best?” In the meeting are the copywriters, designers, product managers, SEM managers, and more.

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