What's new? Well, there's the first global exchange for mobile-first native ads, another way to integrate Salesforce with Google Apps, a digital asset management (DAM) conference in New York and help for mobile users  interested in editing Microsoft Office documents and other common file types. Native O|X’s Exchange  Native ads are getting a lot of attention. This week, digital ad technology provider OpenX Technologies launched Native O|X, which it describes as “the first global, real time bidding (RTB) exchange specifically for mobile-first native ads.” Apps developers and publishers can use programmatic buying for native in-stream ad formats, mostly in-app.

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