Articles

Tag: online marketing (page 4)

  • Does Your Data Fall Short? Get it From the Source

    Does Your Data Fall Short? Get it From the Source

    Consumer data is invaluable to digital marketing. It allows brands across all industries to track customer behavior online, measure checkout amounts, identify loyalists and model top-performers to find lookalike consumers.

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  • Oracle Keeps It 'Real Time' In Marketing Cloud Update

    Oracle continues to put its $1.5 billion marketing technology to use. The Redwood City, Calif.-based 120,000-employee giant released updates to its B2C cross-channel marketing cloud. The B2C capabilities, born out of the Responsys acquisition, include real time, behavior-driven program orchestration. Asked why Oracle stands out here, an official told CMSWire

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  • Want Google Love? Better Be Mobile Friendly

    Want Google Love? Better Be Mobile Friendly

    Google really wants your site to be mobile-friendly. It will even tell you if you are and walk you through steps to get there if you're not. It started April 21, when Google announced two changes to help users discover more mobile-friendly content.

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  • The Secret to Scaling Engagement with Marketing Automation

    The Secret to Scaling Engagement with Marketing Automation

    Have you heard about growth hacking? What about how that "one weird trick" can result in increased leads? Success in marketing boils down to a lot of small things done right, every single day.

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  • How to Plan an Email Marketing Launch

    You have to love the value email marketing can bring. Its purpose – whether to announce a sales event, share news or introduce a new product — is universally understood from your neighbor down the street to the clients and customers who are still reluctant to own a Facebook account.

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  • A True CMO Focuses on Business Results

    A True CMO Focuses on Business Results

    In many organizations, the marketing function is still viewed as a cost center instead of a revenue driver. Part of the reason is inertial, formed from years when top marketing executives ran departments instead of taking responsibility for their businesses.

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  • 5 Ways to Create a Marketing Technology Frankenstein

    5 Ways to Create a Marketing Technology Frankenstein

    Marketers have hundreds of marketing technology choices, which can make choosing the right ones for your business overwhelming. Making the right decisions can have huge impact on the future of your brand. Dr. Frankenstein had choices, too. He made the wrong choices.

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  • Want to Know the Top CX Trends? [Infographic]

    Marketers are so focused on providing personalization and trying to make the customer experience just right that they may be ignoring the very people they want to please. A new customer experience trends report and infographic released by InMoment reveals that while customers do appreciate the personalized touches that brands

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  • Can Rubicon Project Simplify Ad Tech?

    Can Rubicon Project Simplify Ad Tech?

    Take technologies that are complex and make them simple. That’s the market-first approach behind the beta launch of Rubicon Project’s newest ad tech innovations: DSP Builder and High Frequency Cloud 2 (HFC2).

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  • SDL Banks on Data Integration in Latest Update

    Digital marketers need tools that make it easy to orchestrate and optimize cross-channel interactions at scale. David Schweer, senior product marketing manager at SDL, provided that current industry snapshot in an interview with CMSWire. It's the foundation of a product update Maidenhead, England-based SDL released today.

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  • Who Leads in Multichannel Campaign Management?

    Who Leads in Multichannel Campaign Management?

    Gartner made one change when it evaluated the leaders in its latest Magic Quadrant for Multichannel Campaign Management. The Stamford, Conn.-based research firm upgraded Salesforce from a visionary to a leader. Salesforce joins five leaders from the previous MQ — IBM, SAS, Teradata, Oracle and Adobe  --

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  • PostUp: Our Email Is Better Than Yours

    Email is the best marketing channel. So why not exploit it? That's PostUp's thinking -- and today it announces an integration company officials claim will work better than anything else.

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  • Marketo and LinkedIn Pair Up #MKTGnation

    Marketo stretched its marketing muscles today with a LinkedIn integration. The partnership pairs Marketo's Engagement Marketing Platform with the professional networking site's lead-generation and nurturing solution.  Officials announced the deal at the Marketing Nation Summit  in San Francisco, San Mateo, Calif.-based Marketo's annual conference.

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  • The Inside Scoop on Influencers: 3 Ways to Get Results

    The Inside Scoop on Influencers: 3 Ways to Get Results

    If you’re thinking about adding influencers to your marketing mix, but aren’t quite sure if you can pull it off, take a few minutes to read what Christine Vieira has to say. She’s the co-founder and president of Find Your Influence, a cloud-based automated influencer marketing program.

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