Articles

Tag: online marketing (page 7)

  • Weird? Maybe: How You Connect at #SXSW

    Weird? Maybe: How You Connect at #SXSW

    As far as tradeshows go, SXSW Interactive is akin to controlled chaos, a bit like a three-ring circus with companies and brands doing their best to grab the attention of thousands of techies from around the world.

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  • Build Audiences, Not Visitors

    Build Audiences, Not Visitors

    One statistic that gets thrown around too easily these days is how much of a buyer’s journey is completed before the first sales contact. Some analysts claim that it’s 60 percent. Some say it’s as much as 74 percent.

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  • How Adobe Analytics Adds Up #AdobeSummit

    How Adobe Analytics Adds Up #AdobeSummit

    SALT LAKE CITY -- Think analytics and you probably think numbers. But that's just a starting point. The bottom line in analytics isn't numbers: it's the actionable insight that data provides. "We've totally changed to a data-driven business," said Ron Bertoncini, senior digital analytics manager for Telus (pictured here, r, with colleague Duc Nguyen). Telus is

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  • Your Buzzwords are a Buzzkill

    Your Buzzwords are a Buzzkill

    Buzzwords, especially in the high-tech industry, have got in the way of our ability to communicate. In a need-it-now age where every word matters, we’ve created an industry language that puts style before substance.

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  • If You Put a Man in Front of a Red Background, Will Your Ad Sell More?

    If You Put a Man in Front of a Red Background, Will Your Ad Sell More?

    Your intuition isn't as smart as you think. Neither, apparently, is Albert Einstein, a new study from Rocket Fuel suggests. Einstein believed in intuitions and inspirations. "I sometimes feel that I am right. I do not know that I am," he told a reporter for  “The Saturday Evening Post”

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  • 5 Things You'll Probably Hear More About at #SXSW

    5 Things You'll Probably Hear More About at #SXSW

    Say what you want about SXSW Interactive (and plenty of people have said quite a lot). But a couple of things are clear.

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  • Learn the ABCs of CMOs

    Learn the ABCs of CMOs

    To be a CMO today, you need the ABCs -- agility, bullishness, and customer-centricity. The ABCs of a CMO are both for how to work internally with your team and peers as well as externally to build your brand and drive revenue. Let’s take one at a time.

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  • Tery Spataro: You Have to Know What Your Customers Want

    Tery Spataro: You Have to Know What Your Customers Want

    Tery Spataro is passionate about digital marketing. For 20 years, she's been providing strategies that define the role digital and technology play with the brand and in the life of the customer. Her current title is director of research at ATOMdesign /STREAM Research in Scottsdale, Ariz.

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  • Day 1: Challenging Tech, Awesome Acquisitions #AdobeSummit

    SALT LAKE CITY -- It's a close call which comment got the most reaction from the crowd of about 6,000 during the morning keynote at Day 1 of the Adobe Digital Marketing Summit Conference here at the Salt Palace Convention Center.

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  • Are You Heading to the #AdobeSummit?

    Are You Heading to the #AdobeSummit?

    SALT LAKE CITY -- Adobe will spotlight its Marketing Cloud and digital experience enhancements on a full stage here -- fuller than ever. There will be record attendance at the annual Adobe Summit Digital Marketing Conference this week at the Salt Palace Convention Center.

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  • Do You Have What it Takes to Be a CMO?

    Do You Have What it Takes to Be a CMO?

    CMOs today require different knowledge and skills from those needed just five years ago. We are accountable for revenue and results and for crafting a compelling customer experience across the buyer journey.

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  • Deja Vu: Salesfusion Names 2nd CEO in 18 Months

    An Atlanta marketing automation provider that caters to mid-size B2B companies has a new CEO for the second time in 18 months. Salesfusion named former Oracle tech and marketing executive Carol O’Kelley as its new chief executive this week. She replaces Christian Nahas, who was appointed Salesfusion's CEO in September

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  • YouMail is $5M Richer and Eager to Grow

    YouMail, a visual voicemail provider, plans to use the proceeds from a $5.5 million Series B funding round to expand its user base. The Irvine, Calif.-based company already boasts more than 6.5 million registered users.

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  • How CMOs Create Golden Ticket Marketing Teams

    How CMOs Create Golden Ticket Marketing Teams

    There are as many opinions on what marketing does, what it should say and how it should be measured as there are people in a company. That makes the role of a Chief Marketing Officer (CMO) the most subjective position within any company. But even brilliant CMOs don’t last forever.

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