Articles
Tag: optimization (page 10)
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Customer Experience: Help People Do Things, Don't Keep Them on Webpages
Your objective should be to reduce the amount of time customers have to spend on your website. A recent Jakob Nielsen article states that, "Users often leave Web pages in 10-20 seconds, but pages with a clear value proposition can hold people's attention for much longer.
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Customer Experience: If You Want to Hide it, Emphasize it
On a website, lines are like walls, boxes are liked closed buildings and anything constructed to catch the eye is perceived as a marketing trap. I once dealt with a large product company that had a huge banner advertisement taking up half its homepage.
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Customer Experience: Top Tasks Management for UK Councils
"The design of the website should be focused on top tasks. No longer should organisations aim for the most comprehensive website possible. Less is better!" This statement comes from Socitm, the membership association for ICT management with members from 98% of all UK local authorities.
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Customer Experience: Nobody Cares About Your New App
Stop talking or writing about your new app, video, Twitter feed or Facebook page. Start making your customers’ lives simpler, faster, cheaper. "Dear Gerry," the email from John Kavanagh, Loyalty Marketing Manager for Aer Lingus begins.
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Customer Experience: What We Can Learn From Yahoo
Yahoo is an extremely popular website, yet its stock has performed really badly. Why? Because it sells stuff (banner ads) people don’t want to buy. Carol Bartz, CEO of Yahoo, stated in 2009 that “My fortunes are tied to my pages.
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W3C Project Targets Accessible Web Content Authoring Tools
The World Wide Web Consortium (W3C) (news, site) has been busy making the web a more accessible place. In focus today is a project dubbed the Authoring Tool Accessibility Guidelines (ATAG) -- it aims to help software vendors make better web content authoring and management tools, including
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Customer Experience: The Changing Role of Marketing
Marketing has become everything you do. Everyone in your organization is a marketer. In classical management thinking, marketing, advertising and branding were often separate from the product and company. This is a particular type of thinking best associated with what is called Fast Moving Consumer Goods (FMCG), but has become
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A Week in Google: Fed Up With Microsoft, the Return of Real-Time Search & a Deal with Dealmap
The Googleverse provided a pretty entertaining cat fight this week, as well as new acquisitions, comebacks and the usual concerns. Fed Up with Microsoft Seemingly sick of being harassed with the patent issue, Google’s SVP and Chief Legal Officer, David Drummond, wrote a blog post calling out several of his
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Google's Page Speed Service Raises Concerns Among Webmasters
Google (news, site) recently unveiled its Page Optimization Service, promising anywhere from 20% to 65% page speed improvement. Currently on a free, limited trial, the service supposedly improves page delivery and loading time by distributing the load across Google servers worldwide.
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Poll: 45% Indicate Mobile is Key to Customer Experience Strategy #CXM
This month we polled you, our dear readers, on the importance of mobile in your Customer Experience Management strategy. The results are in and what we see is that mobile is rapidly taking a seat right next to your normal websites, and will likely soon move out in front.
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Faster is Better With Google's Page Speed Service, Currently on Free Trial
Website loading speed is often a big issue with web publishers. Performance is dependent on a lot of factors -- traffic, server load, compression, size of the content and the like. Google (news, site ) wants to help webmasters take the load off their minds (and wallets) with
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Customer Experience: Measure Negative Behavior, Not Just Positive Behavior
The Web is not just another medium, another channel. More than anything it is another culture, another way of living and thinking. If you sat a mathematics exam and got 3% would you be happy? Probably not. But those who create banner ads think a 3% click-through rate is amazing.
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Web Optimization: Eliminate Task Duplicates
In part four of this series (see part 1, part 2 and part 3 ) I look at the process of eliminating duplicate items from the list of top website tasks.
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Web Optimization: Managing Your Task List
The first step in top task management is carrying out a task situation analysis in order to understand the whole range of customer tasks that exist. I call this list of customer tasks the Longlist, and discussed longlist information sources last week. The next step is managing your task
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