Articles
Tag: optimization (page 5)
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The Future of SEO is Not SEO
Search engine optimization, as all traditional definitions describe it, is going to become obsolete. And the change has already begun. The Internet has always been a landgrab. It started with domain name poaching and infrastructure oligopolies. Then we moved onto gaming search engines.
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1.75B Reasons You Should Redesign Your Website
But there are 1.75 billion more. That's the number of people who use smartphones or tablets, according to HP. And if your site isn't winning over customers on small screens, well, let's just say those people have a lot of choices. Responding to Customers Reasons like these drove RCI.com,
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6 Sites Are the Fastest, Most Secure: Is Yours One of Them?
Six websites earned recognition as the fastest and most secure over the recent holiday season, based on anonymous consumer data aggregated across more than 26 million domains worldwide.
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Rethink Your Redesign Strategies to Hit Your Targets
The central message of 2014 for digital marketers couldn't be much clearer: give customers the information they need on whatever devices they're using. That theme surfaced again Tuesday in a CMSWire webinar sponsored by Ektron, "Website Redesign: Strategy First, Tactics Second.
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SEO is Killing Content Quality
Search engine optimization (SEO) tips include website design best practices for how to get Google to rank your content higher in search engine results placement or SERP. In fact, the preceding sentence is a great example of just how cumbersome this practice has made Web-based communications.
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Contact Center Reality: Better CX, More Customers
Improving customer experience in the contact center — and keeping the customer — overtook the pursuit of operational gains as the top objectives over the past two years. That's a key takeaway from a recent Aberdeen Group report. But the real value of the report, " Contact Center Workforce Optimization: Secrets to Unlock Agent Productivity & Performance," is showing how
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Lessons for Collaboration from the World of SEO
Collaboration requires more than the people on your team. The future of collaboration has moved beyond top-down task assignment and required participation with set deliverables.
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Investments in Testing, Optimization Pays Off for Large E-Commerce Sites
Large e-commerce sites have "deciphered some very successful formulas for giving users what they want," according to a new benchmark report from ClickTale, a provider of customer experience analytics and web analytics services.
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3 Tools to Monetize Mobile Content
What is the secret of success in mobile advertising? The traditional answer is banner ads. But up to 50 percent of clicks on mobile banner ads are accidental -- and the average click-through rate of display ads is just a fraction of a percent (0.
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GinzaMetrics' Hybrid Search Function Battles Google Search Keyword Roadblock
Google may have put a bit of a blindfold on marketers searching for keywords last month when it determined that all such searches are encrypted to prevent their keyword terms being read or monitored. Rely on Google Adsense? Get used to “keyword not provided” staring at you.
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Is Your Mobile Site More Responsive than the Fortune 100?
Struggling to keep up with the changing mobile landscape? Do you feel like if you just had the resources of say, a Fortune 100 company, you'd be more equipped to optimize your website for a mobile audience? Perhaps you should reconsider.
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SiteSpect Debuts Testing Tool for How a Site Works, not Just Looks
Testing a website for varying designs and layouts is a key way to figure out what is most enticing to visitors, but optimization vendor SiteSpect has decided that is no longer enough, and has debuted a tool to test how a site works as well.
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Webtrends Optimize Updated with Streams Real Time Data
Webtrends has updated its Optimize online testing system to include data from its Streams real time analytics package, the company announced at the Internet Retailers Conference in Chicago this week. Precision Targeting + Segment Discovery Optimize was positioned as a strong performer by Forrester in its latest online testing tool report, a category
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Learn to Optimize: Web Experience in Higher Education #emetrics
Anyone looking for online higher education courses has heard of the University of Phoenix, and now we know the company's Web optimization secrets thanks to a presentation given by Justin Richmond, Apollo Group SVP and chief digital officer at the eMetrics conference today.
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