Articles
Tag: optimization (page 5)
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Rethink Your Redesign Strategies to Hit Your Targets
The central message of 2014 for digital marketers couldn't be much clearer: give customers the information they need on whatever devices they're using. That theme surfaced again Tuesday in a CMSWire webinar sponsored by Ektron, "Website Redesign: Strategy First, Tactics Second.
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SEO is Killing Content Quality
Search engine optimization (SEO) tips include website design best practices for how to get Google to rank your content higher in search engine results placement or SERP. In fact, the preceding sentence is a great example of just how cumbersome this practice has made Web-based communications.
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Contact Center Reality: Better CX, More Customers
Improving customer experience in the contact center — and keeping the customer — overtook the pursuit of operational gains as the top objectives over the past two years. That's a key takeaway from a recent Aberdeen Group report. But the real value of the report, " Contact Center Workforce Optimization: Secrets to Unlock Agent Productivity & Performance," is showing how
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Lessons for Collaboration from the World of SEO
Collaboration requires more than the people on your team. The future of collaboration has moved beyond top-down task assignment and required participation with set deliverables.
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Investments in Testing, Optimization Pays Off for Large E-Commerce Sites
Large e-commerce sites have "deciphered some very successful formulas for giving users what they want," according to a new benchmark report from ClickTale, a provider of customer experience analytics and web analytics services.
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3 Tools to Monetize Mobile Content
What is the secret of success in mobile advertising? The traditional answer is banner ads. But up to 50 percent of clicks on mobile banner ads are accidental -- and the average click-through rate of display ads is just a fraction of a percent (0.
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GinzaMetrics' Hybrid Search Function Battles Google Search Keyword Roadblock
Google may have put a bit of a blindfold on marketers searching for keywords last month when it determined that all such searches are encrypted to prevent their keyword terms being read or monitored. Rely on Google Adsense? Get used to “keyword not provided” staring at you.
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Is Your Mobile Site More Responsive than the Fortune 100?
Struggling to keep up with the changing mobile landscape? Do you feel like if you just had the resources of say, a Fortune 100 company, you'd be more equipped to optimize your website for a mobile audience? Perhaps you should reconsider.
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SiteSpect Debuts Testing Tool for How a Site Works, not Just Looks
Testing a website for varying designs and layouts is a key way to figure out what is most enticing to visitors, but optimization vendor SiteSpect has decided that is no longer enough, and has debuted a tool to test how a site works as well.
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Webtrends Optimize Updated with Streams Real Time Data
Webtrends has updated its Optimize online testing system to include data from its Streams real time analytics package, the company announced at the Internet Retailers Conference in Chicago this week. Precision Targeting + Segment Discovery Optimize was positioned as a strong performer by Forrester in its latest online testing tool report, a category
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Learn to Optimize: Web Experience in Higher Education #emetrics
Anyone looking for online higher education courses has heard of the University of Phoenix, and now we know the company's Web optimization secrets thanks to a presentation given by Justin Richmond, Apollo Group SVP and chief digital officer at the eMetrics conference today.
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Analytics Teams + the Focus on Customer Experience #emetrics
Analysts live to measure things, so what better company to have at the eMetrics conference than the world's largest retailer, Walmart. They have terabytes of data to measure and learn from. That's a unique position to be in, but the tools and systems such a business employs could be
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Calling Big Data: Sales Needs Help Finding, Qualifying, Closing Leads
According to a new report, marketing departments are only supplying 30 percent of the leads that Sales departments need – and sales is spending a lot of time trying to qualify those leads as likely wins. Can Big Data come to the rescue? CMSWire.
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Opera Buys Skyfire and Rubs Hands in Glee Over Video Optimization Tech, Network Relationships
Opera Software, maker of Opera browser, has purchased Skyfire Labs, maker of the Skyfire mobile browser. Purchase price was US$ 155 million in cash and performance-related bonuses, and Opera’s aims include the acquisition of Skyfire’s video optimization technology and access to its position within mobile networks.
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