Articles
Tag: optimization (page 9)
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A Look Back at Content Strategy in 2011
My, how content strategy evolved during the past 12 months. In 2010 we spent our time talking about what content strategy was, while in 2011 we spent our time putting content strategy into action and then we kicked the tires and tried to figure out what made it
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Content Strategy: 3 Predictions for 2012
I have been thinking about this column for weeks: what will be the big trends in 2012 in content, content strategy and content marketing? You know what? My crystal ball is cloudy, my tea leaves are clumped together and my tarot cards are ripped. I just have no idea.
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Connecting Content and Data to Achieve Data-Driven Marketing
When you think of your website, do you see design or content? If you see content, chances are you want to get the right content to the right audience at the right time.
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CXM: Defining Your Website Structure and User Journeys
Creating a website structure and defining successful user journeys is an ongoing activity. It is a continually developing process as new technology changes and customer habits, expectations and norms evolve.
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Adobe Project Adthenticate Online Ad Testing Tool Launched
Adobe has recently launched a SaaS offering that helps businesses conduct A/B testing for rich media advertisements, which take into consideration various network- and hardware-based factors, such as CPU usage and user experience. A Platform for Testing Online Advertisements Project Adthenticate was created with the intent to help ad agencies
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Customer Experience: Pavlov's Dogs Are Waking Up
There is a growing resistance to traditional marketing techniques. Today's customer is more logical, less emotional. "International scientists say they have found the first evidence of resistance to the world's most effective drug for treating malaria," the BBC stated in 2010.
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Inbound Writer's Search Intelligence Solution Gets Plugged into WordPress
Last week we talked about InboundWriter’s social writing application and its impact on web content. This week, Inbound Writer gets plugged-in.
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Can a Social Writing Application Optimize Web Content?
When it comes to content strategy, we tend to focus more on the strategy and less on the content.
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Customer Experience: The Future is About Service
Support is the new marketing. "There's no street address here," the woman said to me. I had just handed in my US Immigration cards at the pre-screening section of Dublin Airport. I grimaced.
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Survey Says B2B Companies Gain from Optimizing Web Experience
We have some good news, and some bad news. Your website is the top source of new sales leads -- second only to personal connections and referrals, and more than seven times more effective than social media. However, your website still underperforms in terms of lead generation.
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Forrester Releases Wave for Marketing Mix Modeling
What is the future of marketing mix modeling? Forrester’s 49-criteria evaluation of marketing mix modeling vendors, The Forrester Wave Marketing Mix Modeling, Q3 2011, outlines what’s in store for the marketing mix modeling market. Marketing Mix Modeling: Challenges When we talk about marketing mix modeling (MMM), we’re of course
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Customer Experience: The Optimism Bias, or Don't Believe Satisfaction Surveys
We need to move to an evidence-based model of understanding people's needs based on what they actually do, not what they say they do. The lady had just finished trying to complete 15 tasks on the website. "What did you think of the website," the organizer asked her.
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Customer Experience: Help People Do Things, Don't Keep Them on Webpages
Your objective should be to reduce the amount of time customers have to spend on your website. A recent Jakob Nielsen article states that, "Users often leave Web pages in 10-20 seconds, but pages with a clear value proposition can hold people's attention for much longer.
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Customer Experience: If You Want to Hide it, Emphasize it
On a website, lines are like walls, boxes are liked closed buildings and anything constructed to catch the eye is perceived as a marketing trap. I once dealt with a large product company that had a huge banner advertisement taking up half its homepage.
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