Articles
Tag: optimization (page 9)
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Web Content: Should Links be Underlined?
The most important thing is that a link is clearly understood to be a link. That way, when you scan the page you can immediately identify the links. "Techmeme has redesigned," a Techmeme story stated in January 2012. "Drudge Report is now indisputably the web's ugliest news site.
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Customer Experience: Why Audience Navigation Usually Doesn't Work
Links cause most problems when they overlap and audience based links are particularly problematic. Some years ago we worked with an educational website. They had links such as Teachers, Students, etc. All seemed very logical and reasonable. Until we started testing tasks.
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Web Content: Tips for Writing Great Links
Start with the link, not the sentence. Often, all you need is a nice clear link. No summary text. The link should be the first thing you think about. You should only add surrounding text if absolutely necessary. Write links like you would write a heading.
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Web Content: The Art of Linking
Linking is the essence of the Web. Web professionals must focus primarily on links, rather than the content or technology. If you're trained as a content professional then you're trained to think about documents, manuals, articles, brochures. You're focused on sentences and paragraphs.
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A Look Back at Content Strategy in 2011
My, how content strategy evolved during the past 12 months. In 2010 we spent our time talking about what content strategy was, while in 2011 we spent our time putting content strategy into action and then we kicked the tires and tried to figure out what made it
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Content Strategy: 3 Predictions for 2012
I have been thinking about this column for weeks: what will be the big trends in 2012 in content, content strategy and content marketing? You know what? My crystal ball is cloudy, my tea leaves are clumped together and my tarot cards are ripped. I just have no idea.
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Connecting Content and Data to Achieve Data-Driven Marketing
When you think of your website, do you see design or content? If you see content, chances are you want to get the right content to the right audience at the right time.
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CXM: Defining Your Website Structure and User Journeys
Creating a website structure and defining successful user journeys is an ongoing activity. It is a continually developing process as new technology changes and customer habits, expectations and norms evolve.
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Adobe Project Adthenticate Online Ad Testing Tool Launched
Adobe has recently launched a SaaS offering that helps businesses conduct A/B testing for rich media advertisements, which take into consideration various network- and hardware-based factors, such as CPU usage and user experience. A Platform for Testing Online Advertisements Project Adthenticate was created with the intent to help ad agencies
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Customer Experience: Pavlov's Dogs Are Waking Up
There is a growing resistance to traditional marketing techniques. Today's customer is more logical, less emotional. "International scientists say they have found the first evidence of resistance to the world's most effective drug for treating malaria," the BBC stated in 2010.
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Inbound Writer's Search Intelligence Solution Gets Plugged into WordPress
Last week we talked about InboundWriter’s social writing application and its impact on web content. This week, Inbound Writer gets plugged-in.
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Can a Social Writing Application Optimize Web Content?
When it comes to content strategy, we tend to focus more on the strategy and less on the content.
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Customer Experience: The Future is About Service
Support is the new marketing. "There's no street address here," the woman said to me. I had just handed in my US Immigration cards at the pre-screening section of Dublin Airport. I grimaced.
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Survey Says B2B Companies Gain from Optimizing Web Experience
We have some good news, and some bad news. Your website is the top source of new sales leads -- second only to personal connections and referrals, and more than seven times more effective than social media. However, your website still underperforms in terms of lead generation.
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