Articles
Tag: personalization (page 2)
-
How Retailers Can Tackle 3 Big Data Challenges
Big data's application in retail has both success stories and failures. To ensure success, here are some big data challenges and tips on how to overcome them.
Continue reading...
-
Mastering the Art of Emotional Customer Experience
Marketers must interact with people where it counts by practicing the art of emotional customer service.
Continue reading...
-
Boost Your Personalization Game with Machine Learning (Webinar)
We recap the webinar with ICF Olson, "Getting Started with Machine Learning," which discussed new ways to deploy personalization techniques.
Continue reading...
-
Who Needs Cognitive Search When We Lack the Resources to Make it Work?
Search vendors make big promises for cognitive search without making clear the resource commitment required.
Continue reading...
-
2018 Commerce Trends: Separating the Reality From the Hype
CMSWire asked the experts where ecommerce is headed in 2018. Some the answers may surprise you.
Continue reading...
-
Where Analytics Fit in Your Digital Experience Strategy
We live at a time when customers are increasingly powerful — and fickle. As a result, tracking customer journeys, taking insights from those journeys and developing digital experiences to contin
Continue reading...
-
Qubit Aura Brings AI-Powered Product Discovery to Mobile Ecommerce
Qubit, the London-based personalization technology vendor, today unveiled Qubit Aura, a product discovery solution for the mobile web. With Qubit Aura, Qubit is seeking to help retail brands
Continue reading...
-
Everything as a Service, or the Case Against Headless
It’s easy to get tumbled in a hype wave. It’s a little harder to develop immunity to hype, and separate grains from husk. So let’s set the hype surrounding headless versus head
Continue reading...
-
The Future of Content: How to Satisfy Future Audiences
Tips for how to meet your audience's needs today and in the future.
Continue reading...
-
James Norwood: What Digital Experience Is Right for Your Product?
James Norwood has helped fan the flames of interest in cloud-based suites across several key segments of business software, the most recent being digital experience. In his current role as executive v
Continue reading...
-
E-Spirit's New Intelligent Content Engine Drives AI-Based Personalization
E-Spirit has added an artificial intelligence-powered personalization content engine into its FirstSpirit Digital Experience Hub. The Dortmund, Germany-based web content management provider is calling
Continue reading...
-
Personalization: How Much is Too Much?
The parents of a good friend of mine run the town fireplace store. The store is incredible, with the largest square footage dedicated to fire that most of us will ever see. There are gas firepla
Continue reading...
-
The Laws of Internal Communications Supply and Demand
Imagine you run a small shop, filled with things you think people will buy: fresh vegetables, sustainably-sourced furniture, fair trade coffee. But none of it sells. People might even tell
Continue reading...
-
Adobe Auto-Target Aims for Sensei-Fueled 'One-Click' Personalization
Adobe has injected machine learning capabilities into its Adobe Target optimization and personalization solution in a move designed to offer "one-click personalization." The machine-learning capabilit
Continue reading...