Articles
Tag: personalization (page 2)
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Where Analytics Fit in Your Digital Experience Strategy
We live at a time when customers are increasingly powerful — and fickle. As a result, tracking customer journeys, taking insights from those journeys and developing digital experiences to contin
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Qubit Aura Brings AI-Powered Product Discovery to Mobile Ecommerce
Qubit, the London-based personalization technology vendor, today unveiled Qubit Aura, a product discovery solution for the mobile web. With Qubit Aura, Qubit is seeking to help retail brands
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Everything as a Service, or the Case Against Headless
It’s easy to get tumbled in a hype wave. It’s a little harder to develop immunity to hype, and separate grains from husk. So let’s set the hype surrounding headless versus head
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The Future of Content: How to Satisfy Future Audiences
Tips for how to meet your audience's needs today and in the future.
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James Norwood: What Digital Experience Is Right for Your Product?
James Norwood has helped fan the flames of interest in cloud-based suites across several key segments of business software, the most recent being digital experience. In his current role as executive v
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E-Spirit's New Intelligent Content Engine Drives AI-Based Personalization
E-Spirit has added an artificial intelligence-powered personalization content engine into its FirstSpirit Digital Experience Hub. The Dortmund, Germany-based web content management provider is calling
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Personalization: How Much is Too Much?
The parents of a good friend of mine run the town fireplace store. The store is incredible, with the largest square footage dedicated to fire that most of us will ever see. There are gas firepla
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The Laws of Internal Communications Supply and Demand
Imagine you run a small shop, filled with things you think people will buy: fresh vegetables, sustainably-sourced furniture, fair trade coffee. But none of it sells. People might even tell
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Adobe Auto-Target Aims for Sensei-Fueled 'One-Click' Personalization
Adobe has injected machine learning capabilities into its Adobe Target optimization and personalization solution in a move designed to offer "one-click personalization." The machine-learning capabilit
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Is Mobile Geofencing Right for Your Business?
We live in a connected world — this is a given. The fact you are reading this means you are linked to a vast network of worldwide internet users. As netizens, we travel through a world with
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To Deliver Exceptional CX, Take a Hard Look at Your Data Foundation
Your organization is undoubtedly gathering an unprecedented amount of data about your customers. And if you’re like many, you’re struggling to operationalize that data to positively affect
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Acquia Lift Starter Aims to Ease the Way to Personalized Experiences
Boston-based Acquia has unveiled Acquia Lift Starter, a “starter pack” to help marketers gather customer data before they embark on their broader journey towards delivering personalized cu
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Qubit Sheds Light on Optimization Techniques That Really Work
There are about 5,000 martech applications on the market, give or take. That translates into roughly 5,000 different approaches to martech from which to choose. Navigating this ecosystem can be challe
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Why IoT and Personalization Are Made for Each Other
IoT and personalization really belong together in the same breath. One facilitates data and the other represents opportunities for the use of that data. That’s because when we talk about I
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