Articles
Tag: personalization (page 2)
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Why Apple's Changes to IDFA Will Make Things Harder for Marketers
How marketers will be affected by changes to Apple IDFA, a device identifier assigned to a user's device to track and target users within iOS apps.
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What Does Exceptional Customer Service Look Like in a Post-COVID World?
There is a lot riding on your customer experience and expectations are high. Are you ready to deliver an experience that keeps your customers coming back?
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How to Show Your Customers You Care This Holiday Season
Brands must adapt their CX strategy to show customers gratitude and let them know that business will remain constant, even when everything else is in flux.
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What Marketers Need to Know About the California Privacy Rights Act
With data security expectations rising, California passed another consumer data privacy law. What does this mean for modern marketers?
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6 KPIs to Measure the Omnichannel Customer Experience
This article will discuss 6 KPIs that can be used to clearly determine whether a brand is providing an exceptional omnichannel customer experience.
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Is It Time To Refine or Scale Back Your Marketing Personalization Efforts?
Recently, Gartner reported that fewer CMOs are prioritizing marketing personalization. We explore whether it's time to refine your efforts or scale them back.
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Is Your Marketing Truly Data-Driven?
Businesses have built martech stacks that collect and organize data more efficiently, but there is more to data-driven marketing.
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5 Ways CMOs Are Using Data to Drive Customer Loyalty in 2020
If companies don’t adapt their marketing and content strategies during these times to drive loyalty, they risk losing customers to brands that do.
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5 Key Challenges to Building a Successful Omnichannel Customer Experience Strategy
We explore the biggest challenges facing marketers and cx leaders in today’s omnichannel world.
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Personalization Efforts Falling Flat? Look to Your Customer Journeys
How can organizations improve personalization decisions across channels, enhance CX and achieve their business goals?
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Why Edge Computing and 5G Development Should Happen Together
The evolution of edge computing and 5G are inextricably linked and will continue to be so in the future. Here is why.
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Podcast Ad Personalization: Is It Going Too Far?
We’ve spoken to podcast platforms and ads experts to determine whether podcast ad personalization could be entering dangerous territory.
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Jill Grozalsky: The Ideal Digital Experience – Agile, Responsive, Ever-Improving
Sitecore's Jill Grozalsky discusses the the role of content and the importance of design thinking to create engaging digital experiences in this interview.
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Wielding the Power of AI Wisely With Your Customer Data
Customer data has swiftly become a valuable asset for many brands and AI is swiftly becoming one of the most important ways brands are maximizing the value.
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