Articles
Tag: personalization (page 2)
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A Look Into Magnolia's IBM Watson-Powered AI Personalization Engine
Digital business platform provider Magnolia formed a partnership with IBM in 2015 to integrate with its IBM Marketing Cloud. With the integration, Magnolia users could incorporate the email marketing, lead management and mobile engagement solutions the platform provided into their daily workflows.
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5 Drivers of Personalized Experiences: A Walk Through the AI Food Chain
"The future is already here — it's just not very evenly distributed" — William Gibson The only way we will ever succeed at delivering personalized experiences across the broad landscape of customer experience interaction points will be thanks to the rise of the machines.
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BloomReach, Post-Hippo Acquisition, Unveils Digital Experience Platform
BloomReach debuted its first major product release since its acquisition of open-source enterprise content management provider Hippo last October. The release integrates BloomReach's machine-learning ecommerce personalization platform with the Hippo content management offering to create an "open and intelligent" digital experience platform (DXP).
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The Cognitive Path of Least Resistance for Today's Marketers
Cognitive technology can help marketers avoid the stress of matching the right segment with the right content because it essentially takes on those challenges for the marketer — and at a much bigger and better scale. Think of cognitive learning machines as your co-worker.
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Want Engaged Employees? Support Their Development
Employee attitudes are changing. Today’s workers strongly prefer a corporate culture that puts purpose and personal development front and center.
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Guess What? Employees Want Personalization Too
Most companies are not investing — although they should — in personalized digital experiences for their employees. And with that, I don’t just mean having an intranet or a set of technologies to communicate and share knowledge.
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Oh How the Tables Have Turned: What B2C Marketers Can Learn From B2B
Business-to-business (B2B) sales and marketing are entirely different from business-to-consumer (B2C) tactics — or that's the general assumption.
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Evergage Trolls Adobe Summit in Las Vegas
LAS VEGAS — Enterprise technology companies sometimes revert to passive-aggressive mentions of their competitors, usually leaving out names. Evergage’s tactics here outside the Venetian Hotel during fellow MarTech provider Adobe’s annual digital marketing conference were nowhere near passive ... just a whole lot aggressive.
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To Understand Your Customer Data, Try Thinking Like a Psychologist
Like a modern King Arthur and all of his knights, digital marketers are forever on a quest for the holy grail: the website that personalizes itself to the consumer. If we can customize an individual’s digital experience, the thinking goes, we can encourage them, with all the right signals
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Ex-Salesforce Exec Leaves 'Best Software Company in the World' to Run Sigstr
Over the past 12 years, Bryan Wade has built "the rocket ship of email" at ExactTarget and then "joined the mothership" at Salesforce, where he was most recently Chief Product Officer of Salesforce Marketing Cloud.
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Celebrating Diversity: The Heterogeneous Design Movement
The discipline of design has a long history. While aesthetic trends have evolved over the centuries, the underlying principle that we were designing “an experience” remained constant.
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Step Up Your Personalization Game with AI
At its best, personalization should be simple and logical. To make it work, you need access to big data. But more importantly, you need artificial intelligence (AI) to make smart use of the data. My previous article looked at some of the ways AI could transform content management. That
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3 Reasons to Personalize the Digital Experience
Marketers have been personalizing collateral and targeting discreet messages by segment for decades. But the age of digital and big data gives us massive new tools in our arsenal to take this to another level.
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How Beacons Will Advance Personalization and DX in 2017
Refining personalized customer journeys is a priority for web content management (WCM) and digital experience (DX) platforms in 2017 — and although artificial intelligence is the technology best positioned to help — beacons will also play a pivotal role in feeding those learning machines with uncharted data from the physical world.
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