Articles
Tag: personalization (page 3)
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How Edge Computing Will Change Marketing and Personalization in 2021 and Beyond
Brands are living on the edge of a significant marketing and CX breakthrough as IoT and edge computing expands their capabilities and reach.
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How a CDP Will Help Tame the Customer Experience and Marketing Beasts
A look why why evolving customer demands and market trends are making the CDP a necessary part of the martech stack.
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Personalization Goes Nowhere Without Trust
Companies are doubling down on personalization because customers expect it. But you won't get far if they don't trust you to do right by their data.
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Matt Swain: Digital Experience Should Be Child’s Play
Matt Swain discusses the importance of personalization, the impact of COVID-19 and how companies can navigate the “new now.”
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Universal Events: Taking Triggered Marketing From Good to Great
Customers prefer brands that help them through their personalization efforts, rather than just showing that they know them.
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How Important Is Personalization in 2020?
Personalization will definitely enhance and advance our marketing programs, but right now, with our world upside down, it’s not a do or die imperative.
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The Challenges of Scaling Personalization
Personalization, while recognized as strategically important, has many challenges standing in the way of marketer's efforts.
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The Essence of Personalization: Read and Respond to Customer Signals
Is your company fluent in your customers' online body language? It's time to learn to read the signals.
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Personalization: Where Data and Content Intersect
If we continue to separate technologies in ways that parallel organizational structures, we’ll never achieve a holistic approach to customer experience.
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What Does the Arrival of Enterprise Players Mean for the CDP Market?
The CDP Institute reports that major enterprise customer data platforms are on the market. What does that mean for buyers?
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6 Personalization Tips for a Better Customer Experience
Customers expect personalized experiences when they deal with a business and are more likely to make a purchase when businesses provide them.
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The Psychology Behind Custom Product Purchases
Custom products are nothing new, but ecommerce firms are discovering the additional revenue potential that can be generated from online product customization.
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A Holistic Customer Experience Means Saying Goodbye to Siloed Thinking
Companies are still approaching CX with siloed, channel-based strategies, resulting in disjointed experiences for customers.
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Personalization at Scale: Is AI the Most Realistic Way Forward?
We asked marketing experts why they need large scale personalization and how they’re scaling the personalization strategies at their companies.
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