Articles
Tag: personalization (page 3)
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Is Mobile Geofencing Right for Your Business?
We live in a connected world — this is a given. The fact you are reading this means you are linked to a vast network of worldwide internet users. As netizens, we travel through a world with
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To Deliver Exceptional CX, Take a Hard Look at Your Data Foundation
Your organization is undoubtedly gathering an unprecedented amount of data about your customers. And if you’re like many, you’re struggling to operationalize that data to positively affect
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Acquia Lift Starter Aims to Ease the Way to Personalized Experiences
Boston-based Acquia has unveiled Acquia Lift Starter, a “starter pack” to help marketers gather customer data before they embark on their broader journey towards delivering personalized cu
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Qubit Sheds Light on Optimization Techniques That Really Work
There are about 5,000 martech applications on the market, give or take. That translates into roughly 5,000 different approaches to martech from which to choose. Navigating this ecosystem can be challe
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Why IoT and Personalization Are Made for Each Other
IoT and personalization really belong together in the same breath. One facilitates data and the other represents opportunities for the use of that data. That’s because when we talk about I
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6 Ways to Break the Content Deadlock in Personalization
Did you want to jump into personalization, but saw the train move out of the station before you got started? Most marketers are further behind in their personalization game than you would realiz
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A Look Into Magnolia's IBM Watson-Powered AI Personalization Engine
Digital business platform provider Magnolia formed a partnership with IBM in 2015 to integrate with its IBM Marketing Cloud. With the integration, Magnolia users could incorporate the email mark
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5 Drivers of Personalized Experiences: A Walk Through the AI Food Chain
"The future is already here — it's just not very evenly distributed" — William Gibson The only way we will ever succeed at delivering personalized experiences across the broad landsca
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BloomReach, Post-Hippo Acquisition, Unveils Digital Experience Platform
BloomReach debuted its first major product release since its acquisition of open-source enterprise content management provider Hippo last October. The release integrates BloomReach's machine-lea
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The Cognitive Path of Least Resistance for Today's Marketers
Cognitive technology can help marketers avoid the stress of matching the right segment with the right content because it essentially takes on those challenges for the marketer — and at a much bi
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Want Engaged Employees? Support Their Development
Employee attitudes are changing. Today’s workers strongly prefer a corporate culture that puts purpose and personal development front and center. In contrast to more traditional top-down m
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Guess What? Employees Want Personalization Too
Most companies are not investing — although they should — in personalized digital experiences for their employees. And with that, I don’t just mean having an intranet or a set
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Oh How the Tables Have Turned: What B2C Marketers Can Learn From B2B
Business-to-business (B2B) sales and marketing are entirely different from business-to-consumer (B2C) tactics — or that's the general assumption. One is relatively low volume and high budg
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Evergage Trolls Adobe Summit in Las Vegas
LAS VEGAS — Enterprise technology companies sometimes revert to passive-aggressive mentions of their competitors, usually leaving out names. Evergage’s tactics here outside the Venetian Ho
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