Articles
Brands are living on the edge of a significant marketing and CX breakthrough as IoT and edge computing expands their capabilities and reach.
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A look why why evolving customer demands and market trends are making the CDP a necessary part of the martech stack.
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Companies are doubling down on personalization because customers expect it. But you won't get far if they don't trust you to do right by their data.
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Matt Swain discusses the importance of personalization, the impact of COVID-19 and how companies can navigate the “new now.”
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Customers prefer brands that help them through their personalization efforts, rather than just showing that they know them.
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Personalization will definitely enhance and advance our marketing programs, but right now, with our world upside down, it’s not a do or die imperative.
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Personalization, while recognized as strategically important, has many challenges standing in the way of marketer's efforts.
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Is your company fluent in your customers' online body language? It's time to learn to read the signals.
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If we continue to separate technologies in ways that parallel organizational structures, we’ll never achieve a holistic approach to customer experience.
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The CDP Institute reports that major enterprise customer data platforms are on the market. What does that mean for buyers?
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Customers expect personalized experiences when they deal with a business and are more likely to make a purchase when businesses provide them.
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Custom products are nothing new, but ecommerce firms are discovering the additional revenue potential that can be generated from online product customization.
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Companies are still approaching CX with siloed, channel-based strategies, resulting in disjointed experiences for customers.
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We asked marketing experts why they need large scale personalization and how they’re scaling the personalization strategies at their companies.
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