Articles
Tag: personalization (page 3)
-
Why Is Marketing Personalization So Hard?
While many marketers see personalization as the way forward, the challenges getting there can be daunting.
Continue reading...
-
Salesforce Updates Digital 360 With New Features to Marketing and Commerce Clouds
Salesforce expands its customer data platform, introduces new data integrations, partners with Google for first-party data, and more.
Continue reading...
-
Why Your Customer Experience Strategy Needs a DAM
It’s time to rethink the role of the DAM in your digital experience strategy.
Continue reading...
-
How Marketers Can Innovate Without Third-Party Cookies
Most marketers have relied on third-party cookies to fuel their acquisition funnel but now they are are finding better ways to personalize content.
Continue reading...
-
Adobe Announces CDP Built for First-Party Data
Major brands, in partnership with Adobe, are set to deliver personalized customer experiences via Adobe Real-Time CDP, without the use of third-party cookies.
Continue reading...
-
Empathy at Scale: The Secret to Building Real Connections with Customers
A few core elements help brands deliver personalized communications that feel truly human.
Continue reading...
-
How to Create Customer Personas
The use of customer personas in marketing is a critical and foundational step to make it possible for businesses to map out their strategies.
Continue reading...
-
3 Customer Trends AI Can Spot Before Marketing
Machines and humans can make for a powerful marketing combination. Make sure you’re partnering with your data to experience the fullest benefit.
Continue reading...
-
Unlock One-to-One Personalization With Structured Content
Most marketers push one-to-many personalization strategies when what they really want is one-to-one personalization.
Continue reading...
-
The Results Are In: Content Is Still King in 2021
We asked B2B marketing pros about their most successful marketing tactics during the pandemic, and what lessons they learned for 2021. Here are their stories.
Continue reading...
-
Why Incognito Browsing Data Is Not Really Incognito At All
Google is back in court again, this time in a $5 billion class action suit over claims it is harvesting personal data even when users are in incognito mode.
Continue reading...
-
Using a CDP for Data-Driven Campaign Management
As the scale of data grows, so does the need to move it around and store it so it can be used to target customers more effectively and efficiently.
Continue reading...
-
Personalization Is Dead, Long Live Relevance
Over the last year, some online brands got customer experience right. Others got it very, very wrong.
Continue reading...
-
Drowning in Data: Is Your Data Strategy Helping or Hurting Your Brand?
Not all data is valuable or actionable and discerning which is which can be hard. Learn to craft a successful data strategy that can help a brand learn to swim.
Continue reading...
