Articles
Tag: personalization (page 3)
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Personalization: How Much is Too Much?
The parents of a good friend of mine run the town fireplace store. The store is incredible, with the largest square footage dedicated to fire that most of us will ever see.
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The Laws of Internal Communications Supply and Demand
Imagine you run a small shop, filled with things you think people will buy: fresh vegetables, sustainably-sourced furniture, fair trade coffee. But none of it sells. People might even tell you they want those things, but they still don’t buy.
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Adobe Auto-Target Aims for Sensei-Fueled 'One-Click' Personalization
Adobe has injected machine learning capabilities into its Adobe Target optimization and personalization solution in a move designed to offer "one-click personalization." The machine-learning capabilities are powered by Adobe Sensei, Adobe’s artificial intelligence (AI) framework the San Jose, Calif.-based company introduced last November, which is now integrated throughout its Adobe Experience Cloud.
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Is Mobile Geofencing Right for Your Business?
We live in a connected world — this is a given. The fact you are reading this means you are linked to a vast network of worldwide internet users. As netizens, we travel through a world with few borders.
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To Deliver Exceptional CX, Take a Hard Look at Your Data Foundation
Your organization is undoubtedly gathering an unprecedented amount of data about your customers. And if you’re like many, you’re struggling to operationalize that data to positively affect customer experience (CX). Customers want and expect personalized experiences.
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Acquia Lift Starter Aims to Ease the Way to Personalized Experiences
Boston-based Acquia has unveiled Acquia Lift Starter, a “starter pack” to help marketers gather customer data before they embark on their broader journey towards delivering personalized customer experiences. Acquia Lift was released in 2014 as the first purpose-built personalization solution for Drupal.
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Qubit Sheds Light on Optimization Techniques That Really Work
There are about 5,000 martech applications on the market, give or take. That translates into roughly 5,000 different approaches to martech from which to choose. Navigating this ecosystem can be challenging, in part because few guidelines are available that users can trust.
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Why IoT and Personalization Are Made for Each Other
IoT and personalization really belong together in the same breath. One facilitates data and the other represents opportunities for the use of that data.
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6 Ways to Break the Content Deadlock in Personalization
Did you want to jump into personalization, but saw the train move out of the station before you got started? Most marketers are further behind in their personalization game than you would realize. Research by McKinsey indicates that while 64 percent of retailers surveyed considered personalization among their top three
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A Look Into Magnolia's IBM Watson-Powered AI Personalization Engine
Digital business platform provider Magnolia formed a partnership with IBM in 2015 to integrate with its IBM Marketing Cloud. With the integration, Magnolia users could incorporate the email marketing, lead management and mobile engagement solutions the platform provided into their daily workflows.
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5 Drivers of Personalized Experiences: A Walk Through the AI Food Chain
"The future is already here — it's just not very evenly distributed" — William Gibson The only way we will ever succeed at delivering personalized experiences across the broad landscape of customer experience interaction points will be thanks to the rise of the machines.
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BloomReach, Post-Hippo Acquisition, Unveils Digital Experience Platform
BloomReach debuted its first major product release since its acquisition of open-source enterprise content management provider Hippo last October. The release integrates BloomReach's machine-learning ecommerce personalization platform with the Hippo content management offering to create an "open and intelligent" digital experience platform (DXP).
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The Cognitive Path of Least Resistance for Today's Marketers
Cognitive technology can help marketers avoid the stress of matching the right segment with the right content because it essentially takes on those challenges for the marketer — and at a much bigger and better scale. Think of cognitive learning machines as your co-worker.
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Want Engaged Employees? Support Their Development
Employee attitudes are changing. Today’s workers strongly prefer a corporate culture that puts purpose and personal development front and center.
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