Articles

Tag: personalization (page 6)

  • How Personalized Web Experience Saved a Newspaper

    How Personalized Web Experience Saved a Newspaper

    Digital publishers have long debated the merits of subscription models — and how to get people to pay for something that was free the day before. That was the conundrum for Christian Panson and the team at the Winnipeg Free Press, a daily newspaper in the capital city of Manitoba,

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  • You Don't Have to Be a Super Hero to Do Real Time Marketing

    You Don't Have to Be a Super Hero to Do Real Time Marketing

    While kids may dream of being super heroes, we marketers dream of reproducing the infamous Oreo hijack of Super Bowl 2013 with its "Power out? No problem" tweet that got nearly 14,000 retweets soon after.

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  • Bridging the Gap Between Data Analytics and Personalization

    Bridging the Gap Between Data Analytics and Personalization

    Marketing leaders are searching for — and failing to find — customer experience strategies to effectively apply data and analytics. They're looking to data to help improve customer journeys and deliver more valuable (and profitable) experiences through personalization. This is true across industries.

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  • Evergage Gets Personal with Smart Search

    Somerville, Mass.–based Evergage has two new capabilities that aim to help marketers promote relevant results for each individual visitor in real time. The search and sort capabilities — Evergage SmartSearch and Evergage SmartSort — are features of the Evergage Recommend platform.

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  • How a Ski Resort Personalized Web Experience

    How a Ski Resort Personalized Web Experience

    Squaw Valley Alpine Meadows’ marketing team hopes it snows. More snow, more skiers. But it also hopes it can provide a personalized digital experience for customers and prospects.  But before personalization could become a reality, the resort had to merge two websites. Squaw Valley, located in Olympic Valley, Calif.

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  • How Spiceworks Offers Hyper Contextual Experiences

    How Spiceworks Offers Hyper Contextual Experiences

    Drew Sollberger is senior manager of demand generation at Austin, Texas-based Spiceworks. He and his team have a big challenge: they deal primarily with tech-savvy marketers, so they have to get digital customer experience right. The 10-year-old company provides help desk, networking monitoring and inventory software tools.

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  • Let's Get Personal: Content Experts Share Their Advice

    Let's Get Personal: Content Experts Share Their Advice

    Talk to any personalization technology vendor and chances are you'll hear a beguiling tale of true one-to-one customer experiences made possible by their product’s uncanny ability to serve up the right content to the right person through the right channel at the right time.

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  • The Case(s) of the Data-Driven Customer Experience

    The Case(s) of the Data-Driven Customer Experience

    Customers do not want to be promoted to anymore. They don’t want to be sold on something, al least in the traditional sense. They all want to be wined and dined. They want that unique experience, that personalized care.

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  • News You Can Use: Investors Get Personal with BloomReach

    News You Can Use: Investors Get Personal with BloomReach

    Investors are taking things personally. Venture capitalists invested $56 million in a Series D funding round into BloomReach, a Mountain, View, Calif.-based cloud personalization platform company. Bain Capital Ventures, Battery Ventures, Lightspeed Ventures, New Enterprise Associates and Salesforce Ventures participated in the funding round.

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  • On Our Radar: Lytics

    On Our Radar: Lytics

    We continue our On Our Radar series today with a look into customer data management platform Lytics. We've also covered in this series WiSilica, Localytics, Cotap and AffectivaYear founded: 2012 Founders: CEO James McDermott and CTO Aaron Raddon. McDermott and Raddon met while working in

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  • Personalization: The Antidote for Search

    Personalization: The Antidote for Search

    Forget search. Invest in personalization.  That’s the message we are increasingly hearing from technology vendors who are marketing the decision-engine tools that promise to deliver personalization in a meaningful and impactful way. According to Forrester Research, orchestrating customer interactions in real-time across channels is the biggest challenge facing customer experience

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  • Mobile and Social Are Overrated, Marketers Say

    Mobile and Social Are Overrated, Marketers Say

    Mobile and social are not critical to your marketing department's ROI — least according to the marketers participating in a survey just released by the CMO Council.  Only 5 percent of marketers rated a mobile-first campaign execution to optimize mobile engagement as critical to revenue and profitability.

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  • What Will Your Digital Experience Look Like?

    What Will Your Digital Experience Look Like?

    The quest for greater connectivity has disrupted education and entertainment, transformed how government connects with constituents, changed our shopping behavior, established new business models, and powered healthcare in a new century. Data has stepped from behind the scenes to take its place as marketer’s best friend.

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  • Are You Collecting Customer Email Addresses?

    Are You Collecting Customer Email Addresses?

    It will not surprise the greenest marketer that email is a major part of a digital marketing program.  But it will shock even a veteran marketer to learn what many retailers are not doing with email. Email marketing provider Yesmail released a report today that found almost half of retailers

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