Articles
Tag: personas (page 2)
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Linking Customer Personas to CX: Google Analytics Affinity Reports
A pound sign has distinct meaning in the context of social media. It's a hashtag, right? But would you confuse it for a musical sharp? Maybe, depending on the context. For marketers, knowing the difference matters.
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Forrester: Get Creative with Your Personas, Customer Maps
The customer is the center of attention these days, like a child at his birthday party — so many options! To understand the customer’s choices and temptations, marketers utilize personas and journey maps, and a new Forrester report is out with some of the most creative ways to utilize them.
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How 5 More Web Experience Management Vendors are Dealing with Personalization
A few months back, we took a close look at how a handful of Web experience management vendors dealt with personalization. Now, we have five more WEM providers to check out, including OpenText, Kentico, Acquia/Drupal, CoreMedia and Sitecore.
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Reduce Friction, Add Value to Customer Services, Products with IT #e2conf
In the physical world, disruption usually means tackling the problem of friction and gravity, like when you disrupt a large rock with your car. But in the digital world, as pointed out in a session on Disruption Untangled at the E2 conference now taking place in Boston, there is no
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Loni Kao Stark on Customer Journey Mapping: Social, Contextual & Crossing Channels
Managing the customer journey is challenging for even the most seasoned marketer. Here Loni Kao Stark shares some of her insights into getting and staying on track.
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IDInteract Creates Personas Based on Multi-Channel Big Data for Targeted Digital Marketing
Enterprise CRM solutions provider, IDInteract, is introducing Demand Exchange, a platform designed to create detailed personas for use in targeted messaging and offers. Demand Exchange works by aggregating structured and unstructured online data (i.e.
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User Personas: Know Your Customer
If you’re building an interactive experience or redesigning an existing one, there's one thing you can’t get away from: personas. What is a Persona? A persona takes business goals and gives them life. It’s a personification of the business goals. It keeps the true user top of mind.
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WEM: Three Important Benefits of Personas
Next time you have a chance to watch someone reading a map, look for the first thing they do. They'll likely do the exact same thing everyone else does: find themselves on the map.
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Effective Web Content Has Personality
We're all dressed up or down and off to go interneting. And by interneting, we mean we're going content consuming. You're dressed up. I'm dressed up. So what we want to ask is: What's your content wearing? No, this isn't your CMS trying to seduce you. It's a valid question. As we've discussed many times here, there's much more to content than management. You are what you wear or what you eat...or some such thing. And the same goes for your content. So let's talk about its personality.It's all about letting your content express itself and show its true colors.
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