Articles
Tag: platforms (page 5)
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6 Insights Into Episerver's Acquisition of Optimizely
What was the motivation behind Episerver's acquisition of Optimizely? We look into several potential reasons and impact of this acquisition.
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Chief Digital Officer vs. Chief Data Officer: Defining the Scope for Digital
What's the difference between what a chief digital officer does and what a chief data officer does?
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Closing the Gap Between IT and Business in Web Content Management Selection
Gartner has reported this month gaps still exist between IT and business in WCM selection. Here we share ways to improve on that.
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Want to Be a Leader in the Digital-First Era? Upskill Your Workforce
The lack of digital skills is creating major obstacles to implementing and managing the technologies necessary for a successful digital transformation.
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What B2B Marketers Should Look for in a Customer Data Platform
CDPs help marketers become more effective and businesses become more successful, and the B2B world is now acknowledging their value.
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Why Low Code/No Code Solutions Should Thrive in the COVID-19 World
During a period when time and resources are limited, having Microsoft's Power Platform at your disposal can help relieve some of the pressures on IT staff.
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7 Content Experience Fundamentals (and Why They Matter for DXPs)
The heart of a great digital experience is the content experience we deliver.
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Boost Team Performance by Matching Collaboration Tools to Workflows
How well a team uses collaboration tools depends in part on how well that tool is suited to the team’s workflow process and working style.
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What Are the Core Capabilities of an Employee Experience Management Platform?
Sophisticated data collection tools, text analytics and recommendation engines that help managers take targeted action underlie this evolving software category.
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Beyond CDP or Bust: The Looming CDP Reality
Despite the high level of interest, the future for the basic CDP may not be as bright as it seems.
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Amazon Launches AppFlow to Speed Data Integration
AWS launched a new integration service called Amazon AppFlow, aimed at making it easier to transfer data between AWS services and other SaaS applications.
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Modular Marketing Tech: Why Great Marketing Needs Room to Experiment
Many large marketing platforms make the mistake of forcing people into their own, predefined user experience patterns. There's a better way.
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Is Your Organization Ready for a Digital Experience Platform?
We catch up with experts and practitioners to get their thoughts on the recent release of Gartner's DXP report.
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What's the Road Ahead Look Like for CDPs?
With most of 2020 in front of us, we caught up with practitioners and experts to discuss what to expect from customer data platforms (CDP) in the coming year.
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