Articles

Tag: predictive analytics (page 3)

  • Speed Read: Boost ROI With Predictive Marketing

    Speed Read: Boost ROI With Predictive Marketing

    It only stands to reason that a company engaged in predictive marketing would promote a survey that found predictive marketing and analytics significantly outperform others across many business metrics, such as revenue growth and customer engagement. But the first study — based on survey of 150 U.S.

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  • News You Can Use: Security Managers Need Better Tech, Staff

    News You Can Use: Security Managers Need Better Tech, Staff

    Enterprises continue to invest in information security technology. But they can't get the right people in place to execute — or enough of them. Security managers reported significant obstacles in fully realizing the benefits of Security Information and Event Management (SIEM) solutions because of lack of staff expertise (44.

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  • Remember Retailers, It's a Big World Out There

    Remember Retailers, It's a Big World Out There

    Predictive analytics give retailers the chance to forecast sales in ways previously impossible. But many struggle with where to begin when faced with the seas of available data — customer preferences, historical performance, industry trends and other micro- and macro-economic factors.

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  • Honesty Pays in Data-Driven E-Commerce

    Honesty Pays in Data-Driven E-Commerce

    Sales and marketing have used big data and predicative analytics to drive customer engagements for as long as big data and predicative analytics have been around. And the opportunities become even greater when paired with e-commerce.

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  • Salesforce Plans to Make Marketing Cloud Even Smarter

    Salesforce Plans to Make Marketing Cloud Even Smarter

    Next year Salesforce will be making new data science capabilities generally available in its Marketing Cloud. These new features — called predictive journeys, predictive audiences and predictive scoring — are being debuted now per the San Francisco-based company’s MO of giving customers sneak previews of what's to come.

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  • Can Machine Learning Help You Keep Your Customers?

    Can Machine Learning Help You Keep Your Customers?

    In today’s digital economy, consumers have quick recourse if they’re not happy with a company’s services: turn to social media, move to a competitor or simply disappear without a trace.

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  • Data Takes the Guesswork out of Customer Experience

    Data Takes the Guesswork out of Customer Experience

    Digital analytics are creating petabytes of new first- and third-party consumer insights on a daily basis. Improved data collection strategies mean that consumer activity can be tracked across multiple channels, both online and off — from initial impression through conversion and beyond.

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  • Revamp Marketing to Boost Your Bottom Line

    Revamp Marketing to Boost Your Bottom Line

    Things are changing around us faster than we can catch up. Marketing, which has always been integral to business success, now has the potential to be an even bigger game changer.

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  • Shine a Light on Your Dark Data

    Shine a Light on Your Dark Data

    For those worrying about the data security issues caused by enterprise file sharing or poorly constructed information management strategies, add a new item to your 'things to worry about' list — dark data.

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  • Swrve Bets on Predictive Analytics

    Digital marketers want to catch potential and existing customers at the right time and give them something they want. In other words, make a good prediction and capitalize on it. One provider of marketing technology finds this so important, that it’s named its suite after it.

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  • My Experience With Watson Analytics

    My Experience With Watson Analytics

    Analytic tools are evolving. They're expanding from specific applications that measure such things as website traffic and content consumption to data aggregators for visualization and advanced analysis. There are multiple new tools that build on this trend, including Watson Analytics, IBM’s cloud-based analytics service, Watson Analytics is a natural

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  • IBM Takes Vertical Leap in Predictive Analytics

    IBM Takes Vertical Leap in Predictive Analytics

    IBM is going vertical in its analytics platform.  The Armonk, N.Y.-based software giant just released 20 new industry-specific solutions with pre-built predictive analytics capabilities. Solutions include pre-built predictive analytic modeling patterns and interfaces for specific verticals and data preparation capabilities to manage data.

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  • Why Companies Can't Afford to Go Overboard with Analytics

    Why Companies Can't Afford to Go Overboard with Analytics

    Before you overreact to the headline, let’s make one thing perfectly clear: You need analytics. On that, there’s no debate.

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  • A New Frontier for CRM: The Internet of Things

    A New Frontier for CRM: The Internet of Things

    Isn’t Customer Relationship Management technology supposed to be dead?  Apparently it’s getting a lifeline from the Internet of Things. Gartner predicts “CRM will be at the heart of digital initiatives in coming years as enterprises look to create more targeted interactions in a multichannel environment.

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