Articles

Tag: predictive analytics (page 4)

  • Could StepOne's CX Solutions Close the Multichannel Divide?

    Weaving together the fragmented customer experience across various channels is a daily challenge for today’s digital marketers. But StepOne, with the release of three new customer experience solutions, hopes to change this. Using machine learning and predictive analytics, the new solutions – which include post-retail engagement, order fulfillment and

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  • Sales Forecasting: Inaccuracy's Last Refuge in the Big Data Era

    Sales Forecasting: Inaccuracy's Last Refuge in the Big Data Era

    One of the critical tasks for sales managers is forecasting. Forecasts drive a host of decisions in the organization, from investment in production to allocation of service personnel to the guidance offered to shareholders. But, for some reason, it's increasingly acceptable for forecasts to be not particularly accurate. In a

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  • Analytics, Big Data and ... Hocus Pocus?

    Analytics, Big Data and ... Hocus Pocus?

    Businesses that are scrambling to keep up with the quickly changing e-commerce world are turning to big data and analytics as important, if not primary tools.

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  • Big Data Gets Big Money for Big Reasons

    Big Data Gets Big Money for Big Reasons

    Companies have been throwing money hand over fist into the predictive analytics, data management and business intelligence world over the last few weeks.

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  • Altocloud Claims It Can Help You Reach Your Customers - Now

    A Silicon Valley startup is coming out of stealth mode to help you connect with your customers in real time. The company, Altocloud, is releasing what it describes as a unique solution today, which combines machine learning and predictive analytics with real time communications within websites and mobile apps.

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  • New Salesforce Tool Can Help You Get Personal With 1M People

    New Salesforce Tool Can Help You Get Personal With 1M People

    Big data presents a big challenge for marketers: How can you personalize your email, mobile and web messages when you're reaching out to a million potential customers — or 10 million? It's hard to get personal in a crowd like that. Several marketing technology vendors have tackled that challenge.

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  • The Emotional Value of Data: 5 Critical Actions to Take

    The Emotional Value of Data: 5 Critical Actions to Take

    Emotional consumption has recently been identified as one of the social trends shaping how we live and work – now and in the future. “The shift to emotional consumption has huge implications for employers and marketers,” wrote Marc Emmer in a LinkedIn post. Emmer is a strategic planning consultant

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  • Revenue Marketing: Creating Sales and Marketing Alignment

    Revenue Marketing: Creating Sales and Marketing Alignment

    The art of contacting and connecting with customers and prospects has become infinitely more sophisticated and effective through the buyer’s journey. We can thank advances in marketing automation, big data, predictive and behavioral analytics for this new level of sophistication.

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  • The Year Emotional Intelligence Meets Customer Experience

    The Year Emotional Intelligence Meets Customer Experience

    Despite the fact that we are in an age where everything seems to be computerized and automated, this is the year that businesses will start to feel more human. Customers will feel more and more like businesses are listening to their individual wants and needs.

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  • Analytics is Everywhere

    Analytics is Everywhere

    We saw the usual spate of announcements coming from the major software companies this fall. Lots of new extensions to the Salesforce.com and Oracle marketing clouds, Adobe extensions and updates to Creative Cloud, and most recently, IBM’s Launch of IBM Verse. And that’s just the big players.

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  • Thanksgiving, Big Data and a Few Turkeys

    Thanksgiving, Big Data and a Few Turkeys

    If anyone has the scoop on what people are thankful for, it’s Facebook. They don’t need to tap anyone on the shoulder, send out any surveys or buy any data sets. The world’s leading social networking site is rich in “likes," data, and some of the world’s best data scientists.

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  • Making Existing Big Data Investments Work For You

    Making Existing Big Data Investments Work For You

    Big data has finally arrived and is quickly maturing. IT leaders are now shifting from thinking about the possibility of making investments in big data platforms to thinking about how to get more out of the investments they’ve already made. And with good reason.

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  • Marketing to the Segment of One is Closer Than it Seems

    Marketing to the Segment of One is Closer Than it Seems

    Relevant and Timely Let’s discuss the why, how and what behind marketing to the segment of one:  Why market at this level? How do you market to the segment of one? What technologies and processes enable this type of marketing? Why would an organization want to market at this level?

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  • The Customer Intent Wake Up Call

    The Customer Intent Wake Up Call

    Companies aspiring to be customer-aligned add a few more dials to the conversation -- what should the chief customer officer be measured on, beef up the customer success team, invest in employee engagement / culture initiatives, innovate their customer engagement strategy, and/or shift from a product-feature-pushing sales model to a 

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