Articles

Tag: predictive analytics (page 4)

  • planet earth hot air balloon

    Remember Retailers, It's a Big World Out There

    Predictive analytics give retailers the chance to forecast sales in ways previously impossible. But many struggle with where to begin when faced with the seas of available data — customer preferences, historical performance, industry trends and other micro- and macro-economic factors.

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  • Pinocchio doll

    Honesty Pays in Data-Driven E-Commerce

    Sales and marketing have used big data and predicative analytics to drive customer engagements for as long as big data and predicative analytics have been around. And the opportunities become even greater when paired with e-commerce.

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  • smart dog

    Salesforce Plans to Make Marketing Cloud Even Smarter

    The company is adding new capabilities called predictive journeys to the mix.

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  • woman walking away

    Can Machine Learning Help You Keep Your Customers?

    In today’s digital economy, consumers have quick recourse if they’re not happy with a company’s services: turn to social media, move to a competitor or simply disappear without a trace.

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  • dartboard

    Data Takes the Guesswork out of Customer Experience

    Digital analytics are creating petabytes of new first- and third-party consumer insights on a daily basis. Improved data collection strategies mean that consumer activity can be tracked across multiple channels, both online and off — from initial impression through conversion and beyond.

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  • Revamp Marketing to Boost Your Bottom Line

    Things are changing around us faster than we can catch up. Marketing, which has always been integral to business success, now has the potential to be an even bigger game changer.

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  • Skylight Cave, Oregon

    Shine a Light on Your Dark Data

    For those worrying about the data security issues caused by enterprise file sharing or poorly constructed information management strategies, add a new item to your 'things to worry about' list — dark data.

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  • Swrve Bets on Predictive Analytics

    Digital marketers want to catch potential and existing customers at the right time and give them something they want. In other words, make a good prediction and capitalize on it. One provider of marketing technology finds this so important, that it’s named its suite after it.

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  • Watson analytics

    My Experience With Watson Analytics

    Analytic tools are evolving. They're expanding from specific applications that measure such things as website traffic and content consumption to data aggregators for visualization and advanced analysis. There are multiple new tools that build on this trend, including Watson Analytics, IBM’s cloud-based analytics service, Watson Analytics is a natural

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  • ibm, vertical, predictive analytics

    IBM Takes Vertical Leap in Predictive Analytics

    IBM is going vertical in its analytics platform.  The Armonk, N.Y.-based software giant just released 20 new industry-specific solutions with pre-built predictive analytics capabilities. Solutions include pre-built predictive analytic modeling patterns and interfaces for specific verticals and data preparation capabilities to manage data.

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  • Why Companies Cant Afford to Go Overboard with Analytics

    Why Companies Can't Afford to Go Overboard with Analytics

    Before you overreact to the headline, let’s make one thing perfectly clear: You need analytics. On that, there’s no debate.

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  • A New Frontier for CRM The Internet of Things

    A New Frontier for CRM: The Internet of Things

    Isn’t Customer Relationship Management technology supposed to be dead?  Apparently it’s getting a lifeline from the Internet of Things. Gartner predicts “CRM will be at the heart of digital initiatives in coming years as enterprises look to create more targeted interactions in a multichannel environment.

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  • Could StepOne's CX Solutions Close the Multichannel Divide?

    Weaving together the fragmented customer experience across various channels is a daily challenge for today’s digital marketers. But StepOne, with the release of three new customer experience solutions, hopes to change this. Using machine learning and predictive analytics, the new solutions – which include post-retail engagement, order fulfillment and

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  • Sales Forecasting Inaccuracys Last Refuge in the Big Data Era

    Sales Forecasting: Inaccuracy's Last Refuge in the Big Data Era

    One of the critical tasks for sales managers is forecasting. Forecasts drive a host of decisions in the organization, from investment in production to allocation of service personnel to the guidance offered to shareholders. But, for some reason, it's increasingly acceptable for forecasts to be not particularly accurate. In a

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