Articles
Tag: privacy (page 9)
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The GDPR Will Fundamentally Change Marketing
An interview with Tim Walters, a data privacy expert at The Content Advisory, about the impact the EU's General Data Protection Regulation will have on business.
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11 Tips to Prevent Customer Data Breaches
To help your business avoid the damages and costs of a data breach we interviewed experts to glean their best tips on keeping your customer's data safe.
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Your 5-Step GDPR Readiness Plan
Ready or or not, the European Union’s Global Data Privacy Regulation (GDPR) will impact businesses in the EU and beyond in only a matter of months.
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The GDPR and Plain Language: What You Need to Do to Comply
When the General Data Protection Regulation (GDPR) goes into effect in May 2018, any organization doing business with EU citizens will be impacted. The regulation sets out a number of requirements which businesses must fulfill in order to comply, including transparency in all in customer communications.
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11 MarTech Vendors Reveal GDPR Compliance Plans
The GDPR deadline is coming up fast. Is your organization ready?
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Gigya Unveils Enterprise Preference Manager to Help Address GDPR Compliance
This morning Gigya unveiled Enterprise Preference Manager, a new product aimed at helping brands reestablish consumer trust while at the same time maintaining compliance with forthcoming data protection regulations such as the EU's General Data Protection Regulation (GDPR). The news comes shortly after the announcement that software giant SAP would acquire the Palo Alto, Calif-based provider of customer identity and access
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Are MarTech Vendors Prepared as GDPR Deadlines Approach?
Marketing technology vendors face a "multi-faceted" challenge to ensure their personal-data-gathering systems comply with the European Union’s General Data Protection Rule (GDPR). Specifically, they must secure data against unauthorized access, facilitate a deeper level of customer consent, provide auditable descriptions of actual data use, and be able to verify
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US Companies Face Yet Another EU-US Data Transfer Hurdle
The High Court in Ireland is asking Europe’s top court, the European Court of Justice (ECJ), to decide whether EU countries should outlaw the way Facebook, and other US tech companies, transfer personal data to the US.
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Would You Willingly Delete Your Email Marketing List?
Back in June, UK-based pub chain Wetherspoon’s announced it was going to delete its entire email marketing list. Subscribers would no longer receive emails promoting the restaurant’s beers, booze and burgers. The move came in the wake of several major fines handed out by Britain’s Information Commissioner’s Office (ICO) to
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Is Your CMS GDPR Ready?
Businesses have less than a year to get their privacy strategy in order before the EU’s new General Data Protection Regulation (GDPR) takes effect. The GDPR will have a profound impact on how organizations conduct business online.
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Secure Your Data Collection, Governance Practices for GDPR Compliance
The UK government recently revealed its proposed Data Protection Bill. This legislation provides final — and welcome — confirmation that the country will, for almost all intents and purposes, be adhering to the forthcoming, EU-wide General Data Protection Regulation (GDPR). Both the GDPR and the UK Data Protection Bill
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UK Gives Citizens Right to Request Data Wipeout in Proposed Laws
British citizens could request organizations to erase personal data and ask social media providers to delete old posts from their childhood under the United Kingdom’s proposed data protection regulations.
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When Data Deceives: Making Data-Driven Decisions Without Misreading Analytics
We've all heard it by now: we're living in a golden age of data. Marketers (and entire enterprises) are leveraging advanced analytics and machine learning technologies to get the most out of their customer data, as they should.
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Beyond Compliance: The Ethics Behind the New Data Protection Rules
As Europe looks to introduce its new General Data Protection Regulations (GDPR) in 2018, the arguments for and against more regulation continue to build.
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