Articles
To help provide some clarity in a noisy field, here are 17 terms and definitions to help those B2B marketers new to intent data.
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Many marketing leaders still hang their hat on KPIs, but ultimately you have to own the revenue goal if you want to have a bigger impact on your company.
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Case studies are one of the most effective forms of content during B2B purchase decisions. So why are so many companies producing bad ones?
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Sales enablement strategies are on the rise. If you want to understand where sales enablement fits into content marketing
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Digital marketing is a constant battle trying to understand why consumers make purchase decisions, intent data can help. Here's how.
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Today’s consumers are well-informed and rely heavily on online information before a purchase, making consumer education more important than ever.
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With consumer attention dwindling marketers are working overtime to reach their audience, and are looking to to make the most of micro-moments.
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B2B sellers have hit an inflection point where further investment in DX fails to improve results unless balanced with human-to-human experiences.
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VR and AR tools have graduated from gaming experiences to business experiences that positively affect the bottom line.
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Do the marketing programs you're creating align with how your prospects want to engage?
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The end of year consumer is far more impulsive a buyer than the consumer at other times of the year.
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Data can help sales teams improve the accuracy of their sales forecasts, allowing them to better align resources in areas with the greatest impact.
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What can we learn from chatbot failures? As it turns out, a lot.
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How can you better align sales and marketing teams for a consistent experience for buyers from their first touchpoint to a closed sale?
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