Articles
Bad data can ruin your sales and marketing campaigns, as well as, the top and bottom lines of your business. We asked experts in the field how to prevent it.
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Customer-facing platforms use analytics all the time to improve customer experiences. Why not do the same with your internal systems?
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We asked 8 successful organizations to share their thoughts on how to better align your sales and marketing teams to improve your business outcomes.
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Foreign customers want great customer and user experience too.
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How top-funnel inefficiencies leave a lot of money on the table.
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How to build a prioritized list of the most promising B2B prospects that will be your next unicorns.
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Your customers are your most important asset, which is what makes selecting a CRM such a critical choice. Here's what you need to know to choose a winner.
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If your marketing and sales tactics start with a product-first focus, your pitches will fall on deaf ears.
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There was a time when the best salespeople relied on gut feel and innate sales talent to move their products. These days, though, those guessing game methods are increasingly losing out to a new era of science-based sales techniques.
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The tech industry suffers from a longstanding misconception that it is a meritocracy, where only hard work and the best ideas are rewarded regardless of gender, race or socioeconomic status.
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Inbound marketing software provider HubSpot announced yesterday its intention to buy Kemvi, an artificial intelligence (AI) and machine learning (ML) startup best known for a product that helps sales reps deepen their relationships with prospective buyers.
Kemvi’s proprietary algorithm, DeepGraph, is the focal point of the acquisition.
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Microsoft wasn't the only company making announcements during its Inspire partner conference last week.
Its partners got into the action as well, announcing a number of releases and additions for Microsoft products.
Of these, Nimble’s new add-in for Office 365 and Outlook stands out.
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UPDATE: This story has been updated with confirmation of layoffs.
Microsoft is expected to announce a major reorganization of its sales team today that will place renewed focus on its cloud-based products and will result in potential layoffs.
According to reports from the Reuters news agency, staff at the
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A major shift is taking place in the sales force automation space (SFA).
According to the recently released Forrester Wave for Sales Force Automation (SFA) (fee charged), newly emerging SFA products and technologies are adding new solutions to the traditional sales management capabilities which focus on seller empowerment.
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