Articles
Tag: sales (page 5)
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Are You Playing Hide and Seek With Your Customers?
In our race to fill the top of the funnel with leads, we in the B2B world often end up preventing potential customers from interacting with us in a natural and authentic way.
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Pegasystems Adds AI to Pega Sales Automation
Pegasystems is adding artificial intelligence (AI) to Pega Sales Automation product. The announcement comes two weeks after the Cambridge, Mass.-based business process and customer relationship management vendor added AI and robotic automation capabilities to its customer relationship management (CRM) offerings.
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LinkedIn Incorporates PointDrive Technology in Sales Navigator Updates
LinkedIn added a new enterprise edition tier and other enhancements to Sales Navigator today, its sales tool for prospecting and insights. Officials at the Mountain View, Calif. professional network call it the biggest update since last June when it integrated Sales Navigator into Salesforce and Gmail.
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Save Your Sales Job From Extinction with These Skills
The threat of extinction has loomed over the salesperson for a long time.
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CRM's Evolution: Mobile is Just the Beginning
A mobile, dispersed, on-the-go workforce has forced an issue for companies of all shapes and sizes: the need for mobile customer relationship management (CRM).
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How to Create an Account-Based Sales Strategy in 5 Easy Steps
Savvy salespeople have been using an account-based approach to win big customers on their own for a long time. But now the strategy is catching on at an organization-wide level.
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Cautionary Data Analytics Lessons from the Battle of Britain
We now have vast quantities of sales-related data at our disposal. If you use automated systems for compensation management, quoting and configuration, territory and quota, marketing and any other sales or marketing task, all of the related intelligence is at your fingertips. But having it is not enough.
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Assistive Technology Will Enhance Salespeople, Not Replace Them
Every time a new generation of sales technology comes along, more salespeople disappear. From shore to shore, north to south, salespeople leave the profession in droves, eradicated by the ruthless efficiency of computers, software and increasingly smart machines. OK, none of that is true.
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What Do CMOs Want?
"What do CMOs want?" I've heard this question repeatedly throughout my career — from agencies, vendors, clients and advisor organizations. I’ve even worked with clients who wondered what their CMO wants. The topic is a perennial favorite of the list post.
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Marketers: Are You Leaving Your Sales Teams in the Dark?
Boilerplate recitation of features and functions won't move today's B2B customers. Those customers have invested a lot of time in research before meeting with a vendor — which means the vendor better have studied up as well.
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AI-Driven Salesflare CRM Seeks to 'Kill Dumb Software'
Antwerp, Belgium-based Salesflare — a company that wants to help you "work less, sell more" — just released its intelligent sales customer relationship management (CRM) application that promises to fill out itself and help you "flawlessly" follow up your customers. “Our intention is to kill all dumb software.
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Salesforce Adds Steelbrick's CPQ to Service Cloud Lightning
Increasingly service representatives are becoming more empowered to address customers' problems and there are many scenarios that require the ability to reprice or reconfigure an order.
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Microsoft, Salesforce Lead Gartner's Sales Force Automation MQ
Sales force automation solutions are nothing new. In fact, some companies cited in Gartner's Magic Quadrant (MQ) for Sales Force Automation (SFA) are almost 20 years old.
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Zoho CRM Upgrade Digs Deep with Multiple Releases
Zoho announced a major update to its platform last week, including the release of multiple tools aimed at helping salespeople at every step of the sales cycle. The company announced the upgrades over a series of four announcements.
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