Articles
Tag: sales (page 6)
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Presentation Tips That Skip the Software Dog and Pony Show
A sales engineer for a software company gave the final presentation of a breakfast I recently attended.
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5 Enterprise Sales Processes Small Businesses Can Easily Adopt
Technology keeps evolving to better serve today's digital workforces and the processes they use day-to-day. And that has leveled the playing field for small businesses, who now have more options to compete against large enterprises. Thanks to a highly competitive enterprise software market, small businesses can take advantage of enterprise-level offerings at prices they can afford.
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LinkedIn Enhances Social Selling Integrations in CRM, Email, Mobile
LinkedIn wants its social selling platform customers to get more out of their Salesforce customer relationship management (CRM) suite, their Gmail accounts and their sales mobile apps. The Mountain View, Calif. social professional network today released enhancements for its Sales Navigator platform, its social selling platform for sales agents.
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Product Roadmaps Sell the Future, Not the Past
Building, marketing and selling software over the years has convinced me that the single most underutilized component to driving growth is the roadmap. In SaaS or consumer products monetized from an enterprise budget, the current feature set helps companies make sales numbers.
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The Art and Science of B2B Demand Generation Marketing
For B2B marketers, the pressure to bring in new leads is palpable. According to a recent study by the Content Marketing Institute (pdf), 85 percent of B2B marketers rank lead generation as their top goal for the next year — but it’s easier said than done. A separate study of
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Augmented Intelligence Helps Sales Teams Evolve
Salespeople operate in constantly shifting environments. Every day they contend with new situations and changing information, and no two customers are the same. To remain in control, companies deploy CRM systems as their system of record, or "single source of truth.
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Relationships & Results Before Contracts: How to Win More Business
The way businesses buy from and sell to each other has changed. First, customers have become more demanding, insisting on more complex, customized solutions—with different levels of sales support. Companies accustomed to selling products and walking away are being forced to prove how they add real value.
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Love Marketing Technology. Buying It? Not So Much
Software sold as a “service” might work as a business model, but for the customer — at least for this customer — buying marketing SaaS sucks. I didn’t arrive at that sophisticated conclusion lightly.
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LinkedIn: Sales Agents Are Social Selling Fans
Social media selling is the new dinner-and-ballgame schmoozing for sales agents who can engage, understand buyer preferences and even close deals, according to LinkedIn. It’s not shocking LinkedIn would tout social as a great place to sell and to promote social selling as a strong technology. It offers the technology and overall
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Social Selling Vendor Releases Its Own CMS to Connect Sales, Marketing
San Francisco-based Trapit is advancing its mission of delivering relevant and engaging content today with the release of a proprietary web content management system (Web CMS). The company, which focuses on employee advocacy and social selling, said the CMS allows users to upload, organize, manage and publish assets without
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Certain Brings Marketing Automation Into Events Management
A San Francisco-based events management software company wants to help marketers get the most out of enterprise events by taking a page from the marketing automation playbook. Certain Inc. announced the launch of a new software category it calls "Events Automation.
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Hootsuite Acquires Social Selling App
Vancouver, British Columbia-based Hootsuite is expanding its toolset for sales executives through the acquisition of another Vancouver-based company, Sales Prodigy. Hootsuite plans to capitalize on Sales Prodigy's mobile app, which can help sales professionals build relationships with prospects on platforms like Twitter and Instagram.
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Speed Read: 6 Ways to Handle Rejection
There's a time and place for just saying "no." But truth be told, it hurts like hell when you're on the receiving end of a rejection — and it stings even more if it affects your income.
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Salesforce Wants Reps to Work Smarter
Salespeople obsess about winning. Give them a quota to hit and they’ll start building a plan to bring it in.
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