Articles
Tag: sales (page 7)
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LinkedIn: Sales Agents Are Social Selling Fans
Social media selling is the new dinner-and-ballgame schmoozing for sales agents who can engage, understand buyer preferences and even close deals, according to LinkedIn. It’s not shocking LinkedIn would tout social as a great place to sell and to promote social selling as a strong technology. It offers the technology and overall
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Social Selling Vendor Releases Its Own CMS to Connect Sales, Marketing
San Francisco-based Trapit is advancing its mission of delivering relevant and engaging content today with the release of a proprietary web content management system (Web CMS). The company, which focuses on employee advocacy and social selling, said the CMS allows users to upload, organize, manage and publish assets without
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Certain Brings Marketing Automation Into Events Management
A San Francisco-based events management software company wants to help marketers get the most out of enterprise events by taking a page from the marketing automation playbook. Certain Inc. announced the launch of a new software category it calls "Events Automation.
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Hootsuite Acquires Social Selling App
Vancouver, British Columbia-based Hootsuite is expanding its toolset for sales executives through the acquisition of another Vancouver-based company, Sales Prodigy. Hootsuite plans to capitalize on Sales Prodigy's mobile app, which can help sales professionals build relationships with prospects on platforms like Twitter and Instagram.
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Speed Read: 6 Ways to Handle Rejection
There's a time and place for just saying "no." But truth be told, it hurts like hell when you're on the receiving end of a rejection — and it stings even more if it affects your income.
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Salesforce Wants Reps to Work Smarter
Salespeople obsess about winning. Give them a quota to hit and they’ll start building a plan to bring it in.
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Sales to Marketing: Keep Your Crappy Content
Only 9 percent of content created in enterprise marketing departments is viewed more than five times by the sales department, according to Docurated's latest State of Sales Enablement report.
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What Opens Your B2B Prospect's Wallet?
B2B marketers need to step up their game to align with sales and catch prospects early in their buying journeys. New research from LinkedIn published today suggests B2B marketers must provide prospects with quality, thoughtful content.
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How to Keep Content Marketing and Demand Gen Teams In Sync
Lead generation is the most important organizational goal for B2B content marketing according to 85 percent of the respondents in the B2B Content Marketing: 2016 Benchmarks, Budgets and Trends ― North America report from Content Marketing Institute and MarketingProfs.
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10 Sales Metrics that Provide Actionable Insight
When it comes to evaluating your sales and marketing processes, there are a handful of metrics that can sum up the entirety of your performance. These deal with either total top-line revenue or the profitability of new deals. And while they’re supremely important, they’re also somewhat opaque.
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7 Questions to Ask About Sales Enablement
Here's a thought: Maybe you have one already but don't realize it.
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Highspot: We Help Salespeople Share Content, Screens
The team at Highspot wants to make it easier for salespeople to share content with prospects and customers, share their screens during product demonstrations and analyze their own sales performance. Those are the goals of the Seattle-based sales enablement software vendor’s platform update.
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Poor Sales Enablement Will Get Your Content Manager Fired
Have you ever seen your content manager at work? He or she is hunched over the keyboard, pounding out your latest great content piece, or on the phone cajoling a freelancer to get something turned in that’s overdue.
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LiveHive Will Pay You to Ditch the Competition
LiveHive wants your business — really badly. So badly, it will pay the balance of your current annual contract with your sales acceleration vendor if you switch to LiveHive's platform. The San Jose, Calif.
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