Articles
Tag: sales (page 7)
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Sales to Marketing: Keep Your Crappy Content
Only 9 percent of content created in enterprise marketing departments is viewed more than five times by the sales department, according to Docurated's latest State of Sales Enablement report.
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What Opens Your B2B Prospect's Wallet?
B2B marketers need to step up their game to align with sales and catch prospects early in their buying journeys. New research from LinkedIn published today suggests B2B marketers must provide prospects with quality, thoughtful content.
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How to Keep Content Marketing and Demand Gen Teams In Sync
Lead generation is the most important organizational goal for B2B content marketing according to 85 percent of the respondents in the B2B Content Marketing: 2016 Benchmarks, Budgets and Trends ― North America report from Content Marketing Institute and MarketingProfs.
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10 Sales Metrics that Provide Actionable Insight
When it comes to evaluating your sales and marketing processes, there are a handful of metrics that can sum up the entirety of your performance. These deal with either total top-line revenue or the profitability of new deals. And while they’re supremely important, they’re also somewhat opaque.
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7 Questions to Ask About Sales Enablement
Here's a thought: Maybe you have one already but don't realize it.
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Highspot: We Help Salespeople Share Content, Screens
The team at Highspot wants to make it easier for salespeople to share content with prospects and customers, share their screens during product demonstrations and analyze their own sales performance. Those are the goals of the Seattle-based sales enablement software vendor’s platform update.
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Poor Sales Enablement Will Get Your Content Manager Fired
Have you ever seen your content manager at work? He or she is hunched over the keyboard, pounding out your latest great content piece, or on the phone cajoling a freelancer to get something turned in that’s overdue.
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LiveHive Will Pay You to Ditch the Competition
LiveHive wants your business — really badly. So badly, it will pay the balance of your current annual contract with your sales acceleration vendor if you switch to LiveHive's platform. The San Jose, Calif.
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ClearSlide Promises Video in a Snap with iOS App
In this video production for marketing and sales, there is no middle man. No video studio, specialized video equipment to lug around — and no third-party video-production crew raiding your office. Just you, your iPhone and about 30 seconds of your time.
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Marketing Research Tech Company Gets $32.5M
The smell of money is in the air for vendors in the marketing technology space this week. Radius secured $50 million earlier this week for its B2B predictive marketing software. And InsideView, the San Francisco-based sales and marketing software company, secured $32.
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Don't Let Manual Processes Hold Back Your Business
The expression “penny wise and pound foolish” is perhaps a bit harsh, but mid-sized businesses are often the living embodiment of the idea.
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Oracle Sales Cloud Rolls Out Robust Industry Verticals
Oracle just released its latest update of Oracle Sales Cloud, which is part of Oracle Applications Cloud Release 10. The update comes with industry-specific support for four industries -- the first time Oracle Sales Cloud has added such functionality to its roster of features.
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There's a New CRM Buzzword in Town: Sales Acceleration
There will be a $30 billion market for sales acceleration technologies by 2017, according to the collected wisdom of such companies as Gartner Group, Aberdeen, ABI Research and many others.
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What Do Salespeople Really Need?
Salespeople have a lot of needs today to keep up with the ever-so-connected customer. They need enablement and the right content, if you listen to the folks at the SAVO Summit, a conference by SAVO, a sales enablement software and consultation firm. They need to watch “Criminal Minds,” if
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