Articles
Tag: sales (page 8)
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ClearSlide Promises Video in a Snap with iOS App
In this video production for marketing and sales, there is no middle man. No video studio, specialized video equipment to lug around — and no third-party video-production crew raiding your office. Just you, your iPhone and about 30 seconds of your time.
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Marketing Research Tech Company Gets $32.5M
The smell of money is in the air for vendors in the marketing technology space this week. Radius secured $50 million earlier this week for its B2B predictive marketing software. And InsideView, the San Francisco-based sales and marketing software company, secured $32.
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Don't Let Manual Processes Hold Back Your Business
The expression “penny wise and pound foolish” is perhaps a bit harsh, but mid-sized businesses are often the living embodiment of the idea.
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Oracle Sales Cloud Rolls Out Robust Industry Verticals
Oracle just released its latest update of Oracle Sales Cloud, which is part of Oracle Applications Cloud Release 10. The update comes with industry-specific support for four industries -- the first time Oracle Sales Cloud has added such functionality to its roster of features.
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There's a New CRM Buzzword in Town: Sales Acceleration
There will be a $30 billion market for sales acceleration technologies by 2017, according to the collected wisdom of such companies as Gartner Group, Aberdeen, ABI Research and many others.
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What Do Salespeople Really Need?
Salespeople have a lot of needs today to keep up with the ever-so-connected customer. They need enablement and the right content, if you listen to the folks at the SAVO Summit, a conference by SAVO, a sales enablement software and consultation firm. They need to watch “Criminal Minds,” if
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SAVO CEO Jason Liu Explains Sales Enablement
How do you make the most of your marketing — and squeeze maximum value from your content? Digital marketing has exponentially increased the amount of content produced, creating a dilemma for sales teams tasked with creating and editing content for personalized campaigns.
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How Watching 'Criminal Minds' Can Improve Sales
Long before Robert Wahbe left Microsoft as its chief marketing executive of the company's server and tools division to form a startup called Highspot, the television drama Criminal Minds was focused on sales enablement.
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Weighing the Merits of Sales Enablement
From email to shared posts on Twitter, marketing and sales managers have been bombarded online with value messages supporting content marketing. Yet delivering content is a different story, especially as personalized digital strategies are increased. Respondents to a poll by Ascend2, according to eMarketer, rated “lack of effective content
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HubSpot to Partners: Take Our Cash, Hire Awesome People
It's a good time to be a partner of HubSpot. The Cambridge, Mass.-based marketing automation and CRM provider went public last fall. In last year's third quarter, HubSpot's first quarter as a public company, the company grew revenue 51 percent year over year and increased its customer base to
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Sales Forecasting: Inaccuracy's Last Refuge in the Big Data Era
One of the critical tasks for sales managers is forecasting. Forecasts drive a host of decisions in the organization, from investment in production to allocation of service personnel to the guidance offered to shareholders. But, for some reason, it's increasingly acceptable for forecasts to be not particularly accurate. In a
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Trapit Takes On LinkedIn with Social Selling Platform
Social-selling platform provider Trapit wants to help companies deliver "relevant and engaging" content to employees and manage sharing through social channels. The company debuts a new platform today that combines Trapit's content discovery and curation technology with the employee advocacy tools it gained in the merger last December with Addvocate, officials said.
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'We Rule B2B Marketing Automation, We're Salesforce'
Salesforce officials are confident about their marketing technology. "The thing that distinguishes us most is that we're Salesforce," said Adam Blitzer, senior vice president and general manager for Salesforce Pardot. When you work on the massive CRM platform that is Salesforce, it's OK to be a little confident.
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Can You Accelerate Sales with a Communications Platform?
The phrase “sales acceleration” with respect to software should trigger a modicum of healthy skepticism. Since the 1980s, software that purported to automate sales processes by attaching fixed procedures to them ended up funneling sales through a narrow tunnel, like turnstiles at an amusement park.
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