Articles
Tag: sales (page 8)
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SAVO CEO Jason Liu Explains Sales Enablement
How do you make the most of your marketing — and squeeze maximum value from your content? Digital marketing has exponentially increased the amount of content produced, creating a dilemma for sales teams tasked with creating and editing content for personalized campaigns.
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How Watching 'Criminal Minds' Can Improve Sales
Long before Robert Wahbe left Microsoft as its chief marketing executive of the company's server and tools division to form a startup called Highspot, the television drama Criminal Minds was focused on sales enablement.
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Weighing the Merits of Sales Enablement
From email to shared posts on Twitter, marketing and sales managers have been bombarded online with value messages supporting content marketing. Yet delivering content is a different story, especially as personalized digital strategies are increased. Respondents to a poll by Ascend2, according to eMarketer, rated “lack of effective content
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HubSpot to Partners: Take Our Cash, Hire Awesome People
It's a good time to be a partner of HubSpot. The Cambridge, Mass.-based marketing automation and CRM provider went public last fall. In last year's third quarter, HubSpot's first quarter as a public company, the company grew revenue 51 percent year over year and increased its customer base to
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Sales Forecasting: Inaccuracy's Last Refuge in the Big Data Era
One of the critical tasks for sales managers is forecasting. Forecasts drive a host of decisions in the organization, from investment in production to allocation of service personnel to the guidance offered to shareholders. But, for some reason, it's increasingly acceptable for forecasts to be not particularly accurate. In a
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Trapit Takes On LinkedIn with Social Selling Platform
Social-selling platform provider Trapit wants to help companies deliver "relevant and engaging" content to employees and manage sharing through social channels. The company debuts a new platform today that combines Trapit's content discovery and curation technology with the employee advocacy tools it gained in the merger last December with Addvocate, officials said.
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'We Rule B2B Marketing Automation, We're Salesforce'
Salesforce officials are confident about their marketing technology. "The thing that distinguishes us most is that we're Salesforce," said Adam Blitzer, senior vice president and general manager for Salesforce Pardot. When you work on the massive CRM platform that is Salesforce, it's OK to be a little confident.
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Can You Accelerate Sales with a Communications Platform?
The phrase “sales acceleration” with respect to software should trigger a modicum of healthy skepticism. Since the 1980s, software that purported to automate sales processes by attaching fixed procedures to them ended up funneling sales through a narrow tunnel, like turnstiles at an amusement park.
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Sales: A Star Player on the CMO's Team
Well into 2015, marketers are more than ever contributing to that goal by discovering new prospects, filling sales pipelines and driving revenue. Part of accomplishing goals and objectives means all departments within the organization work as a joined force. Most importantly, CMOs must ensure marketing is in lockstep with sales.
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Altocloud Claims It Can Help You Reach Your Customers - Now
A Silicon Valley startup is coming out of stealth mode to help you connect with your customers in real time. The company, Altocloud, is releasing what it describes as a unique solution today, which combines machine learning and predictive analytics with real time communications within websites and mobile apps.
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Secrets to Success in the Attention Economy
Tasks crowd our working days. And as the pace of work accelerates, managers' expectations grow year after year. It's no wonder that people joke that the ultimate business technology would be a time machine.
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No Country for Old Sales Reps
Software sales is not the most venerable vocation in the ECM industry. It might be the least. Really good reps are few and far between.
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Neuralytix Finds Users Split on Salesforce Analytics Cloud
Analytics is one of the biggest buzzwords in the business world today — the cornerstone of corporate insights and actions.
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The Year B2B Marketing Stops Playing Second Fiddle to Sales
Which is why, with every company I join, the first place I start is the story.
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