Articles

Tag: sap (page 4)

  • SAP Marries Community and Commerce for Seamless Shopping

    SAP Marries Community and Commerce for Seamless Shopping

    E-commerce buyers are frustrated. And brands who build communities to create awareness and engagement around their products aren’t closing as many sales as they could. So said Sameer Patel, senior vice president, product management and go-to-market for collaboration software at SAP, in a recent conversation with CMSWire.

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  • SAP’s Boardroom of the Future is Now #SAPtd

    SAP’s Boardroom of the Future is Now #SAPtd

    It’s likely SAP co-founder and multi-billionaire Hasso Plattner knows a bit about running a business. He’s twice as rich as Donald Trump, at least according to Wikipedia.

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  • SAP Ushers in a Whale of a Change

    SAP Ushers in a Whale of a Change

    The mere mention of yet another analytics cloud is reason enough to hit the snooze button, three times.

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  • OpenText, SAP Partner to Provide Omnichannel Experiences

    OpenText is extending the integration of its Digital Asset Management (DAM) product with SAP hybrid solutions — a move it boastfully claims "heralds a new era of unified customer experience" that will propel companies beyond the capabilities of traditional CRM solutions.

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  • SAP DX Strategy Preempts Salesforce’s Thunder

    SAP DX Strategy Preempts Salesforce’s Thunder

    It’s no coincidence SAP has chosen today, the first day of Salesforce’s Dreamforce Conference, to unveil its integrated digital experience technology strategy.  “We want to have our point of view in the conversation,” said Nayaki Nayyar, the SVP who leads the charge for Customer Engagement Solutions at SAP.

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  • SAP: Pull More Value From Your Data

    SAP: Pull More Value From Your Data

    If you throw away another piece of data, you’re fired. No, the IT Director who uttered those words wasn’t imitating Donald Trump during his days on the Apprentice and we don’t think he was actually going to hand anyone a pink slip either.

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  • Do Enterprise Collaboration Vendors Hit the Right Notes?

    Do Enterprise Collaboration Vendors Hit the Right Notes?

    If you’ve sat in on a pitch from an enterprise social collaboration software vendor and didn't hear any of these words, you probably dozed off: Social. Mobile. Analytics. Cloud.

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  • Do Self-Service Analytics Wreak Havoc in the Enterprise?

    Do Self-Service Analytics Wreak Havoc in the Enterprise?

    You don’t need IT to glean answers from data. We’re working in the Analytics 3.0 era, after all, where data driven insights are delivered via self-service tools that no one even needs to know that you’re using.

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  • SAP HANA: Edgy, Data-Centric and Psychic

    The last thing the world needs is another database. That was the sentiment in enterprise computing at the time SAP HANA was built. But SAP built it anyway, and for one big reason.

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  • CRM Is Mature and Growing Nicely, Gartner Claims

    The customer relationship management (CRM) market is well-established, mature and growing at a healthy clip. That's Gartner's headline finding in its latest global analysis of this software category. Specifically, it found that worldwide CRM software investments grew to $23.2 billion in 2014, up 13.3 percent from 20.4 billion in 2013.

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  • Is Data the New Soil? #SAPPHIRENOW

    We’ve all heard it said the data is the new oil. But what if it’s the new soil instead—the raw material from which new ideas can grow into products and services that we haven’t seen before and might not even have begun to imagine.

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  • It's Personal: SAP on Crossing the Data Divide

    Companies have talked about being close to the customer for a long, long time. But they probably never imagined being as proximate as in your shirt or shoes. But that’s exactly where Under Armour is today, at least if you choose to wear the company's data-enabled garments.

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  • What You Should Know About Enterprise Mobility

    What You Should Know About Enterprise Mobility

    With all of the research and resources being poured into mobile, you’d think every single company would have a mobile strategy in place — and be hard at work executing it. However, the number is probably lower than you think. According to a study by Lopez Research, more than

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  • 3 Tech Giants Lead a Bloated CRM Market, Forrester Claims

    The customer relationship management (CRM) market is bloated, Forrester reports — surprising no one. And this big, bulky market is led by three tech giants: Salesforce, SAP CRM and Oracle Siebel, with two more, Microsoft and Pegasystems, snapping at their heels. The one thing that stands out in Forrester's recently published Wave for CRM Suites for Large Organizations  in the first quarter of 2015 is that nothing much is new: we've seen most of these trends in the space before. Market Consolidation There is one notable exception.

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