Articles
Tag: scott brinker (page 2)
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#MarTech Still Needs a Human Touch
SAN FRANCISCO - The complex interactions among various pieces of marketing technology software might lead you to believe that there are very few roles left for humans. But some of the top people in the field outlined why they think that presumption is premature on opening day of MarTech: The Marketing Tech Conference here.
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Can You Make Sense of 3,500 #MarTech Companies? [Infographic]
SAN FRANCISCO — The number of companies engaged in the marketing technology space has climbed to more than 3,500 in the last year, according to marketing technologist Scott Brinker. Brinker, founder of ChiefMartec and chair of MarTech: The Marketing Tech Conference, gave a startling visual representation of those
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What to Expect from Scott Brinker's #MarTech Conference
SAN FRANCISCO - MarTech: The Marketing Tech Conference kicks off here today with company executives, analysts, marketing technologists, data scientists, digital strategists and marketers of all stripes jockeying for attention during one of the industry’s key annual events.
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CabinetM Tries to Harness the Marketing Stack
Technologists and vendors alike have long used the term “stacks” to represent the pieces of technology they own. They don't actually exist, in the way that, say, a pancake stack exists. It's just a way to say you have more than one piece of technology you use synchronously or asynchronously.
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Mapping Marketing's DNA in a Changing Tech Landscape
So many marketing tools, so little time. Marketers have a vast array of tools and technology at their fingertips to research, identify and reach their target customers, yet the sheer magnitude of options available can be paralyzing.
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Does So Much #MarTech Make You Want to Scream?
Listen to your customers. Innovate without restriction. Embrace marketing technology to bridge the gap between marketing and IT. And then just throw up your hands and sigh. Or scream.
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How Do You Make Sense of Too Much #MarTech?
Scott Brinker probably didn't shock any participants at the MarTech conference in San Francisco this week. In fact, it seemed, he reiterated a lot of what they already know. The marketing technology landscape is evolving rapidly.
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Customer Experience Is in Urgent Need of a Fix #MarTech
SAN FRANCISCO -- Marketing and technology professionals joined forces this week at the MarTech Conference to reimagine what’s possible in the customer experience (CX) world and to share tips on how to win hearts, minds and sustainable transactions.
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When 2 Worlds Collide: Marketing, IT Come Together at #MarTech
The best products or services are only as good as the tools you have to market them effectively. That's a simple business reality, and one MarTech — the marketing technology conference — seeks to address.
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Avoid Impulse Buys when Shopping for Marketing Technology
My wife's shopping approach is pretty simple: she sees something she wants and buys it. And, if one of her friends has it, that's a no-brainer. She needs it, too. Marketers can't be like my wife when choosing technology. As they stare into the 1,876-vendor abyss, marketers need to do
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Honey, Did We Shrink the Marketing Technology Landscape?
Don't be intimidated by Scott Brinker's latest marketing technology landscape. Many of the 1,876 vendors will fold, others will merge and be acquired and the landscape will shrink because of it, some industry players told CMSWire. "Many will fail," said Charles Nicholls, senior vice president of product strategy for
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The Marketing Tech Landscape Isn't As Scary As You Think
"Please, make the bad chart go away," I've heard more than one marketer plead. I've been mapping the marketing technology landscape for the past five years. It's mostly a labor of love.
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Marketing Tech Landscape: 'Inspiring, Frightening' [Infographic]
Almost 2,000 technology demos and requests for proposals. Why not? Your team can handle it. The landscape for marketing technology has exploded in the past year, nearly doubling to more than 1,800 software vendors. Scott Brinker is the guy who's chronicled this tech climb. He's the author of the Chief Marketing Technology Blog,
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Part II: Buy or Build a Marketing Cloud? What Practitioners Say
Scott Brinker's marketing technology landscape graphic is the face of the space. It captured plenty of air time at Brinker's first Marketing Technology Conference in Boston this week. Isaac Wyatt built his very own marketing technology landscape at New Relic, a San Francisco-based real-time application monitoring platform.
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