Articles
Tag: social media marketing (page 4)
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How to Use Google Trends to Boost Social Media Engagement
Google Trends has a lot of information for marketers. Here's what it is, how to use it effectively, and why it should be a part of your marketing arsenal.
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TikTok Marketing: Are You Ready to Flip the Switch?
TikTok is taking the social media scene by storm. Should your brand be in on the action, or should it steer clear?
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How to Get the Most out of Pinterest Trends
Pinterest has a massive user base, but what’s most interesting for marketers is what those users search for. Here's where Pinterest Trends comes in.
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How to Avoid a Twitter Suspension of Your Marketing Strategy
What marketers need to know about Twitter's Platform Manipulation and Spam policy.
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How to Tell if Twitter Is Right for Your Brand
There are a multitude of social media platforms and Twitter is big, but it's not for every brand. Here are things to consider before diving in.
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Use Lookalike Audiences to Reinvigorate Your LinkedIn Ad Campaigns
LinkedIn has its own variation of Lookalike Audiences, a feature aimed at helping marketers target ads at people who are similar to a given page audience.
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10 Tips to Maximize Your LinkedIn Organic Reach
Experts offer their best tips on how to maximize your organization's organic audience on the LinkedIn platform.
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Pinterest Trends Give Marketers a New SEO Opportunity
Pinterest released a new tool, Pinterest Trends, in beta last December, to provide marketers a view into the top US search terms from the previous 12 months.
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7 Emerging Social Media Marketing Trends to Watch
Hyperlocal marketing, "likes" lose their charm and more trends that will shape the face of social media marketing in the year ahead.
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Why Marketers Should Focus on Optimizing Email Open Rates
Email campaigns offer some distinct advantages over social media campaigns when it comes to matching message to audience.
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Don't Fall For These 5 Marketing Myths
A look at some misconceptions about marketing — and why you shouldn't fall for them.
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Is Social Media Marketing Dying?
Social media reach is down, Politics has won the day, and there's plenty of negativity floating around our social feeds. Is social media dying a slow death?
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Why Your Social Media Marketing Strategy Sucks
Having trouble generating leads with your social media posts? We asked experts for the common reasons organizations' social media efforts fail.
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Why Marketers Need a Dedicated Analytics Strategy for Facebook Messenger
While Facebook's main platform is encountering heavy public scrutiny, its Messenger app is emerging as the crown jewel for maintaining engagement.
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