Articles
Tag: social media monitoring (page 8)
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The Reality of Social Media Usage in the Enterprise
As companies become aware of the value of social media, more than ever they are using social media platforms.
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Alinean: Calculate ROI from Social Media Marketing Efforts
Looking to boost your return on investment from social media efforts? Of course you are. Alinean's social media ROI calculator for B2B vendors might be just the trick. Though the social media marketing boom is undeniable and budgets are expected to triple over the next five years, many companies aren't
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Web Analytics Demystified Partners Exclusively, Digital Measurement Booms
It looks like digital measurement is going to be a key theme in 2011. Web Analytics Demystified and Keystone Solutions have announced plans to deepen a partnership they started in 2009, their endgame being the widest range of digital measurement, analysis and optimization consulting services on the market.
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3 Ways to Create an Effective Content Strategy for Social Media Marketing
Got a corporate content strategy? Got a corporate social media strategy? Do they work to compliment each other? Yeah, we thought so. Presumably you have identified your audience, determined their online behaviors and understand their needs. Additionally, let’s assume that you have content to publish to your company’s blog or
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Growing Brand Management on Facebook with Webtrends
The situation: Facebook's massive audience is often overwhelming, but remains choice for many marketers and their social strategies. The challenge: Distinguish the right customers from the wrong ones and engage them accordingly. The solution: Webtrends Social Accelerator Packages.
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Twitter Data Now Commercially Available Through Gnip
In a move that will no doubt have a profound effect on social media monitoring, analytics company Gnip has announced that it will sell access to Twitter's data via a new partnership. In short, Gnip is offering limited access to Twitter's firehose through three products: Twitter Halfhose: This volume-based feed
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New Partnership Demonstrates Drive for Social Business in China
China is considered to be a rapidly growing market when it comes to social media use. With about 425 million Internet users and a rich social media scene, the conversations and data in Chinese websites and social networks will require capable means of analysis for effective data and conversation mining.
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Converseon Grants "Full Access" to Twitter Firehose
Converseon, the self-proclaimed "full-service social media consultancy" has every intention of proving the title. The company's newest product, Conversation Monitor Plus, is a social media monitoring platform that offers access to the full Twitter Firehose -- approximately 90 million tweets per day -- without the danger of drowning.
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How Social CRM Improves the Customer Service Lifecycle
Even as social media and collaboration capabilities have become widely available in our private lives through tools like Facebook, LinkedIn, Box.net, Twitter, Digg and so on, corporations have been somewhat slower to make these capabilities available to their employees.
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The Next Generation of Customer Engagement Solutions According to Alterian
Alterian (news, site) is making progress on their next wave of customer engagement solutions and they've provided a peek at what's to come. Event Triggered Marketing Alterian acquired social media and analytics provider Techrigy back in July of next year, adding to their interactive marketing platform.
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Involver Strikes Gold with Social Media Dashboard
Involver (news, site ) turned many, many heads with the July release of their social media dashboard. The product pulls Facebook, Twitter, and other online portal activity into one location, allowing users to monitor, publish, schedule and manage brand strategy across the social Web.
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Improving Social Media Monitoring with Attensity Respond
The non-stop climb in popularity that social media solutions are making requires businesses to constantly level-up their monitoring efforts. Attensity's (news, site ) latest uses semantic technology to classify Tweets, Facebook posts, review sites, blogs, etc. in order to identify what needs attention.
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Involver Launches New Social Media Dashboard
Behold! A new dashboard that pulls Facebook, Twitter, and other online portal activity under one umbrella. Brought to you by Involver, AMP allows users to monitor, publish, schedule and manage brand strategy across the social web: AMP screenshot Involver is banking on AMP's two-way relationship, defined by its ability
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WEM Lessons: Case Studies on Social Media Monitoring
Monitoring one’s brand or image is nothing new. In the olden days, companies might have held focus groups to find out what consumers thought about their product, brand or company. Today, it’s much more complicated to gauge your reputation. Companies are no longer just producing print materials and television advertising.
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