Articles

Tag: social media (page 9)

  • Content Curation: We Can Do Better

    Content Curation: We Can Do Better

    Hi there, Twitter user. Thanks for favoriting my latest tweet! But I have to ask: did you read the article I shared? I received 10 favorites and zero clicks. So what’s going on? I guess you favorited the tweet without reading the article. That’s OK, because I didn’t read it either. I’m using a content discovery app. Swipe to the right and the recommendation is inserted into my queue. It was auto-tweeted at a prearranged time. I wasn’t even awake when I tweeted it! We can do better. Is This Even Content Curation? I don’t use

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  • What Can a Businesses Born on July 4th Do for You?

    What Can a Businesses Born on July 4th Do for You?

    Some people find inspiration in the shower. Others — like Jay Bernstein, the founder of Long Island, N.Y.-based Win-Win Solutions Group — find it on the Fourth of July … which is why it feels especially appropriate to tell you his story today.

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  • You, Too, Can Master LinkedIn

    You, Too, Can Master LinkedIn

    Want to know how to grow your business using LinkedIn? Ask Josh Turner. People who know claim he knows. “One man (Josh Turner) has had a laser focus on LinkedIn for the past few years; he created a whole business out of it.

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  • 6 Ways to Cope With a Scary Social World

    6 Ways to Cope With a Scary Social World

    On a daily basis, 30,000 websites are hacked, 75 million scams are sent via email and 41,000 identities are stolen.  Since its infancy, the web has been a gold mine for scammers who have continued to adapt to the ever-evolving landscape.

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  • Here's What LeadSift Knows About Me

    LeadSift has rolled out an API for developers that want to integrate its brand of social media intelligence into their platform.

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  • A New CEO Won't Solve Twitter's Problems

    A New CEO Won't Solve Twitter's Problems

    The biggest move Twitter made in the past few years was pushing out its CEO last week. That’s the problem.  “Twitter today looks pretty much exactly like it did when it first launched,” said Nate Elliott, principal analyst at Forrester Research. “And that simply isn’t good enough.

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  • NPS2: Way More Than a Metric

    Just when you thought you had this whole Net Promoter Score (NPS) thing down — it changes. From its beginnings as a metric of customer loyalty to today’s focus as a driver of customer experience innovation, the NPS methodology is entering a new phase, with a new name: NPS2.

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  • And He's Out: Costolo Leaves Twitter

    The Dick Costolo era is over for Twitter — surprising almost no one. The social media giant announced yesterday that Costolo was leaving the CEO post July 1 after after nearly five years.

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  • Digital Marketing Is Underwhelming, New Survey Finds

    Digital Marketing Is Underwhelming, New Survey Finds

    Larry Chiagouris has collected quite a few titles over the course of his long career, including consumer behavior expert, marketing all-star and branding guru.

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  • How Can You Measure Dark Social?

    How Can You Measure Dark Social?

    Internet users are getting more sophisticated with their digital behavior, especially in terms of expressing themselves online. Take peer-to-peer (P2P) social platforms, for instance — networks designed for IM chats.

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  • Percolate Bubbles Up With Another $40M

    Percolate Bubbles Up With Another $40M

    Percolate caught attention from Forrester analysts because of its "bold vision for how social and nonsocial marketing fit together." Now that same vision is also catching attention from venture capitalists — again. Today, the start-up marketing technology firm is announcing that it has raised $40 million in Series C financing.

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  • Can Tracx Help You Manage Your Social Media?

    Can Tracx Help You Manage Your Social Media?

    We reported last month that social media tools aren't cutting it for marketers. Officials at Tracx think differently. The New York City-based provider today released updated tools for its social media management platform. It provides for marketers a "new intelligence and context-driven publishing and engagement experience," according to officials.

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  • Banjo Has Real (Time) Plans for $100M

    A startup that promises to be "world's premier real time data platform" just got a big chunk of change. Redwood City, Calif.-based Banjo closed on a $100 million Series C round led by Softbank, alongside BlueRun Ventures. This brings Banjo's total funding to $121 million, according to Crunchbase. The

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  • IBM Teams With Facebook, Expands Social Love

    In the "right time, right message" marketing technology race, IBM and Facebook partnered up today took the lead, officials said. IBM's marketing cloud clients can now use Facebook’s ad capabilities such as Custom Audiences.

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