Articles
There’s been quite a bit of discussion lately of the rise of the Chief Digital Officer (CDO). In fact, research firm IDC recently made headlines by predicting the CDO would supplant two-thirds of CIOs at global companies by 2020.
Continue reading...
When you're choosing document management software (DMS) you have to look to the future. Whichever platform you select will impact the way you do business for the next five to 10 years at least -- so don't be shortsighted when making your decision.
Continue reading...
I've been to my fair share of J. Boye events both in Philadelphia and in Denmark, and always come away with the same conclusion: J. Boye events are different. They're more than just traditional conferences, they’re really centered around networking and sharing knowledge among peers in a friendly atmosphere.
Continue reading...
There’s no mistake that personalization and delivering contextual content to consumers across digital content platforms is a hot topic with marketers.
Continue reading...
Web content management has completely changed. Some people argue that “Web” is too small a word now, because of the “omnichannel” world we now have to populate with content. Others argue that it’s about the “digital experience” or the “customer experience.” Whatever it is – one
Continue reading...
When was the last time you heard of a company using its content management system as a recruiting tool? Never? Well last month the New York Times made a splash providing an overview of its custom-built content management system called Scoop.
Continue reading...
Enterprises don't lack for choices. In one of his final blog posts before leaving Forrester as an analyst, David Aponovich summed up the importance of web content management to creating digital customer experiences. He wrote that “WCM has become an essential foundation for enabling successful digital experience efforts.
Continue reading...
It should be pretty clear by now that the process of marketing and creating content for customer experiences has changed.
Continue reading...
This article is partly in response to Digital Clarity Group's Robert Rose post called “Where Have All The WCM Cowboys Gone,” a more recent interview with Real Story Group’s Irina Guseva who stated that last year was “the year of nothing” and the recent Forrester Report by analyst David Aponovich who wrote:
Continue reading...
Did you know that the Swiss Army Knife is over 100 years old? There are more than 100 different models available and more than 34,000 leave the factory every single day.
Continue reading...
Content Marketing, Lead Nurturing, Customer Experience Management -- there has been no shortage of discussion lately about how “digital content platforms” (e.g. your web environments) can truly be a successful component for marketing success. But what does that mean? With so many of the larger players such as Oracle, SalesForce.
Continue reading...
It’s only the start of a new year, and already there is quite a bit of chatter about content and how it can affect the success of a business. There are debates about the continued effectiveness of content marketing as a strategy, and arguments over whether technology can actually fix anything. But as we look
Continue reading...
As excited as he is about the potential of technology to transform how we communicate, Tjeerd Brenninkmeijer reminds us that it "takes a village" to use this technology to its fullest effect.
Continue reading...
Welcome to December and the onslaught of New Year's predictions. I'm going to add my two cents to the fray, identifying five trends in the customer experience realm with roots in 2013 that I predict will grow next year.
Continue reading...
Displaying 29-42 of 53