Articles
Tag: tjeerd brenninkmeijer (page 3)
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CDOs, CIOs and the Shared Goal of Agile Customer Experience
There’s been quite a bit of discussion lately of the rise of the Chief Digital Officer (CDO). In fact, research firm IDC recently made headlines by predicting the CDO would supplant two-thirds of CIOs at global companies by 2020.
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3 Takes on the Future of Document Management
When you're choosing document management software (DMS) you have to look to the future. Whichever platform you select will impact the way you do business for the next five to 10 years at least -- so don't be shortsighted when making your decision.
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Trends in Web Content Management From #jboye14
I've been to my fair share of J. Boye events both in Philadelphia and in Denmark, and always come away with the same conclusion: J. Boye events are different. They're more than just traditional conferences, they’re really centered around networking and sharing knowledge among peers in a friendly atmosphere.
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Content Targeting: It's the I's and O's, Not the 1's and 0's
There’s no mistake that personalization and delivering contextual content to consumers across digital content platforms is a hot topic with marketers.
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WCM: Pick for the Process Instead of the Project
Web content management has completely changed. Some people argue that “Web” is too small a word now, because of the “omnichannel” world we now have to populate with content. Others argue that it’s about the “digital experience” or the “customer experience.” Whatever it is – one
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The 'Scoop' on Content as a Service
When was the last time you heard of a company using its content management system as a recruiting tool? Never? Well last month the New York Times made a splash providing an overview of its custom-built content management system called Scoop.
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What Matters (and What Doesn't) for Flexible, Agile Solutions
Enterprises don't lack for choices. In one of his final blog posts before leaving Forrester as an analyst, David Aponovich summed up the importance of web content management to creating digital customer experiences. He wrote that “WCM has become an essential foundation for enabling successful digital experience efforts.
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Writing an Agile, Scalable Marketing Future
It should be pretty clear by now that the process of marketing and creating content for customer experiences has changed.
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Important Innovation vs. Endless Expansion in WCM
This article is partly in response to Digital Clarity Group's Robert Rose post called “Where Have All The WCM Cowboys Gone,” a more recent interview with Real Story Group’s Irina Guseva who stated that last year was “the year of nothing” and the recent Forrester Report by analyst David Aponovich who wrote:
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Agile CXM Won't Be Crafted with a Swiss Army Knife
Did you know that the Swiss Army Knife is over 100 years old? There are more than 100 different models available and more than 34,000 leave the factory every single day.
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Your Website: A Revenue Generating Machine
Content Marketing, Lead Nurturing, Customer Experience Management -- there has been no shortage of discussion lately about how “digital content platforms” (e.g. your web environments) can truly be a successful component for marketing success. But what does that mean? With so many of the larger players such as Oracle, SalesForce.
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Content Strategies Built for Revenue
It’s only the start of a new year, and already there is quite a bit of chatter about content and how it can affect the success of a business. There are debates about the continued effectiveness of content marketing as a strategy, and arguments over whether technology can actually fix anything. But as we look
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CMSWire Top Contributors 2013 - Tjeerd Brenninkmeijer
As excited as he is about the potential of technology to transform how we communicate, Tjeerd Brenninkmeijer reminds us that it "takes a village" to use this technology to its fullest effect.
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Customer Experience: The Year That Was, The Year That Will Be
Welcome to December and the onslaught of New Year's predictions. I'm going to add my two cents to the fray, identifying five trends in the customer experience realm with roots in 2013 that I predict will grow next year.
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