Articles
Tag: tom petrocelli (page 2)
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Software Developers Get Social
When I began my career as a software developer (thought we weren't called that then – we were software engineers) it was a relatively solitary pursuit. Yes, we had project meetings and code reviews — endless code reviews — but most of the time we just sat and wrote code.
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Time for IBM to Stage an Intervention? #IBMConnect
Let’s start with an old joke: Q. How many psychologists does it take to change a lightbulb? A: One, but the lightbulb has to want to change. This, in essence, is the problem with collaboration software adoption. The technology keeps improving, with more choices and better design.
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Simplifying the Social Collaboration Software Landscape
When modern social collaboration software first emerged over 10 years ago, the main goals were to increase teamwork through sharing and to reduce friction between silos. These goals were only partially met due to limited features.
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2015 Contributors of the Year: Tom Petrocelli
Tom Petrocelli's career path shouldn't come as a surprise to anyone who knows him — he grew up surrounded by information technologists and computers. His 30 plus years in the industry makes it possible for him to weigh in with an informed opinion on our diverse editorial focuses.
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Honesty Pays in Data-Driven E-Commerce
Sales and marketing have used big data and predicative analytics to drive customer engagements for as long as big data and predicative analytics have been around. And the opportunities become even greater when paired with e-commerce.
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Why People Believe Hoaxes and What Marketers Can Learn From It
About a month ago, a number of my friends on Facebook started cutting and pasting a post that includes the following text: "As of <fill in date and time>.
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The Digital Experience Begins with Customer-Centric Design
The digital experience is a shorthand way of saying that we want to create a moment in time and space in which a person, through the power of an Internet connection, experiences something unique. That "something" might be informative, fun, moving or challenging.
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Taming Notifications Before They Run Rampant
Knowledge workers are swimming in notifications. Notifications come in from mobile and desktop productivity applications, task management, calendars and email. We hear the tell-tale 'ping' when we get an email, when someone wants to chat, when a co-worker completes a task or when it’s time for the twice weekly meeting.
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Sure You Can Work All the Time ... But Should You?
Mobile apps promise a revolution in how we work. Along with social apps, mobile apps let knowledge workers stay in touch with colleagues better and perform tasks wherever they happen to be. That might be at a customer site, at home or even on vacation.
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Will Enterprise Chat Supplant Email?
Enterprise chat, sometimes referred to as team messaging, has emerged as a viable alternative to email and might just knock it off its throne. At the very least, there is the potential for enterprise chat to absorb much of the communication that is now done through email.
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Starbucks Spits in My Mobile Payments Latte
A confession: I am not convinced about mobile payments. It’s not that I am a Luddite. The obvious convenience and benefits of being able to pay for the stuff of life directly from the device typically strapped to my hip is enough for me.
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Dirty Data Means Muddied Marketing
A few months ago I ran into an issue that could scuttle many of the marketing automation initiatives undertaken by a multitude of companies. While performing some genealogical research I found out my information had been cross-referenced with someone who was not me and had no relation to me.
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Mobile Is Changing Your Social Collaboration Apps
Social collaboration applications have been in a race since their inception to see which could be the most feature laden. It was an arms race of sorts, with each side adding more ways to communicate and collaborate and -- in the process -- becoming more monolithic.
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CMOs Listen to Customers, Not Processes
It took me a long time to know the difference between being an executive and being a mid-level or senior-level manager. In my first executive position, I tended to act as I previously had rather than what I needed to be.
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