Articles
If the enterprise social applications market was a music genre, it would be punk rock. Everything about it just seems faster and louder. As I look ahead to 2013, I expect a continuation of 2012.
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Over the course of the past year, the pace of change in the social collaboration space rivals that of Star Trek’s Enterprise. It’s a market that has continued to accelerate at light speed throughout the year. Technology innovation has continued apace with the addition of social workflows.
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The traditional commercial software license has, for a long time, come in two flavors. With the advent of Software-as-a-Service, licenses are changing for the better.
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After the communication value of the Internet and web technology became apparent, it was only a matter of time before that same interaction capability was applied to internal corporate communications. Company intranets and employee portals sprang up across the business landscape.
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If there is one feature that everyone can agree upon in the Social Enterprise market, it’s mobile computing. IT professionals think it’s an important part of the Social Enterprise landscape and vendors fervently concur. As always, the devil is in the details.
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In the world of Social Enterprise vendors, everyone wants to be a “platform.” Subsequently, it’s rare to hear an ISV talk about the platform it uses to create a social application other than its own.
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The Social Enterprise and its supporting technology is being adopted broadly by all types of organizations.
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“You’ve Got a Friend in Me ” -- Randy Newman, Toy Story Just a little while ago, the main way to add social features to an application was to build them by hand. That required coding the microblogging, activity streams and file sharing features.
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The landscape for social platforms is a rich one, and IT professionals are using a number of approaches to deploy social communication and collaboration features in an enterprise environment. Social Point Solutions in Majority ESG research shows that presently, the majority of social deployments are not within socially enabled applications.
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The social enterprise has the potential to transform the business landscape. New ways of communicating and collaborating are helping to break down the barriers between functional silos and geography. The end result will be more agile businesses fueled by better decision making and more efficient processes.
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