Articles
Tag: twitter (page 2)
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Why the Hell Would Salesforce Want to Buy Twitter?
Rumors surfaced today that Salesforce was interested in buying Twitter — boosting Twitter stock at least temporarily to highs it hasn't experienced since early January. Of course, Salesforce isn't the only rumored suitor.
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How Social Media Can Inspire Useful, Engaging News Feeds at Work
Before social media hit the mainstream, we had no idea how engaging – or frankly, addictive – it would be. This month marks the tenth anniversary for Facebook’s now ubiquitous news feed – an innovation from the social network giant's CEO, Mark Zuckerberg, that many users initially detested. Lessons
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Salesforce Tackles Diversity, Twitter Targets Customer Support, More News
Salesforce has hired an executive to lead its equality efforts. The San Francisco-based cloud computing company tapped Tony Prophet as its chief equality officer. He starts at the end of this month. Prophet will leading the company's equality initiatives, focusing on gender, LGBTQ and racial equality. He will report to
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China's iPinYou Enters US Market in Partnership with Twitter-Owned MoPub
iPinYou, one of China's largest programmatic ad buying platform, is tackling the US market with a local base and a partnership with MoPub.
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Twitter Monetizes Videos With Amplify Publisher Program
Twitter plans to share ad revenue with video creators who upload their content to the microblogging platform. Through its Amplify Publisher Program, San Francisco-base Twitter will give US video creators multiple new ways to monetize content. According to a blog post by Guy Snir, director of product management at
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Twitter Numbers Disappoint But Oh, That Data
Twitter’s future in the long run is a matter of debate for business analysis and stock market mavens. For digital marketers, it is still a fountain of data.
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Twitter Invests in Machine Learning, SAP Embraces Diversity, More
Twitter is investing in machine learning with the $150 million acquisition of Magic Pony Technology, a London-based firm that developed machine learning techniques for visual processing. Calling machine learning "the core of everything we build at Twitter,” CEO Jack Dorsey blogged that the buy builds on other investments his company
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B2B Marketers Brace for the Snapchat Wave
More than 100 million people use Snapchat daily. They send Snaps — picture or videos messages — and compose Stories, compilations of Snaps that create a narrative.
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Get Social With CMSWire on Flipboard, Facebook & More
It was a long week already at 1 o'clock in the afternoon on Monday. But now Friday is finally here — and the weekend stretches gloriously before you. So many things to do, so many places to explore. But here's the thing: Sometime during the next 48 hours.
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LinkedIn: Sales Agents Are Social Selling Fans
Social media selling is the new dinner-and-ballgame schmoozing for sales agents who can engage, understand buyer preferences and even close deals, according to LinkedIn. It’s not shocking LinkedIn would tout social as a great place to sell and to promote social selling as a strong technology. It offers the technology and overall
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Sprout Social Targets 'Twitter Stress' with Suggested Replies
Chicago-based Sprout Social, a social media management platform, just introduced a feature to make Twitter message recommendations. Called Suggested Replies, it uses machine learning to suggest answers to the most asked questions. The machine learning algorithm analyzes incoming messages to see if you’ve received similar messages before.
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Hootsuite Integrates Video With Social Media's Big 4
Hootsuite is integrating with four major social media platforms — a move designed to help marketers engage with consumers on video content. The Vancouver, British Columbia-based social media management provider launched the integrations with YouTube, Facebook, Twitter and Instagram. Hootsuite's business model banks on integrations with social media platforms.
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How Publishers Can Tweak Twitter and Engage Readers
There is no secret sauce for digital publishers looking to improve their performance on Twitter. But it’s important for them to try, according to new research from Parse.ly, provider of an analytics platform for publishers. Twitter drives a median 8.
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Marketers Debate Medium for Publishers, More at #aadigital
NEW YORK CITY — Digital advertisers and marketers are gathering here today and tomorrow to ponder seismic shifts in customer engagement — and grapple with a fast approaching ad-free future. At the Ad Age Digital Conference at Pier 36 in Lower Manhattan, the conversation focused on how innovation and creativity
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