Articles
Tag: twitter (page 5)
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How to Use Twitter to Influence People and Make Sales
Ever wonder what top sales people tweet about? Is it all business all the time — or do they spice up the conversations with tidbits about their personal lives? What information do they share — and why? If you're eager to know the answers to those questions and more, you
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IBM or Twitter: Who Needed the Deal More?
IBM posted disappointing quarterly revenues last month. Twitter hasn't found a way to make good money. They needed a boost, and they hope it's each other. But who needed who more? "That’s arguable. Both need to can some lightning," said Tony Baer, principal analyst at Ovum Research.
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How To Leverage Twitter Analytics
I use Twitter on daily basis — so much so that I sometimes overlook how some people still struggle with understanding how to write a basic tweet. Twitter has answered that struggle in launching Twitter Analytics, a dashboard suite.
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IBM's Tencent Deal Could Best Twitter Partnership
IBM announced today that it has partnered with the Chinese Internet Services Provider (ISP) Tencent Holdings — a deal that has the potential to be a lot more lucrative than its recently announced partnership with Twitter.
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Take That, SF Giants! KC Wins Social Media World Series
San Francisco must be a ghost town today -- not just for Halloween. It's because it's a city of losers. After all, the Kansas City Royals and their fans won the Social Media Mentions World Series over the hometown Giants. Depression by the Bay? Yep.
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IBM, Twitter in 'Landmark' Enterprise Analytics Deal #IBMandTwitter
IBM and Twitter have joined forces in the red-hot enterprise analytics software market.
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The Magic of Meaningful Customer Experiences #DMA14
Magic Johnson gave the ultimate demonstration of personalized marketing yesterday, as he stood in a room full of admiring marketing professionals and posed while smartphones captured photo after photo of the NBA Hall of Fame Legend-turned-entrepreneur. One of the day’s keynote speakers at DMA2014 in San Diego, Calif.
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Length is Everything [Infographic]
All that stuff about size is silly. The real thing to worry about is "How long should it be?" — the question every student has asked since a teacher assigned a report on topic (fill in the blank) for homework.
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Discussion Point: Will We Still Use Twitter in 10 Years?
Anybody remember Pointcast? Once the software app of the moment, it was quickly tossed into the rubbish bin of technology history. That brings us to Twitter, one of the apps du jour. It's amazing how swiftly it has penetrated into the public consciousness.
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How to Tune Up Your Tweets #INBOUND14
Fair to say Twitter has a pretty good audience with its 271 million active monthly users who collectively send out a billion tweets every two days. As you might suspect, research shows that tapping into Twitter really helps to drive your business. According to Twitter statistics • 73 percent of
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Chris Brogan: Stay Focused, Stay Social and Be Nice
Chris Brogan is a lot of things … an author, journalist, marketing consultant, public speaker and "veteran of the social media revolution." He's CEO of Owner Media Group, publisher of a digital business magazine called, not surprisingly, Owner.
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US Impulse Buyers Beware: Twitter Launches 'Buy' Button
Last year, Twitter revealed that followers exposed to promoted tweets buy more in stores. Now it's capitalizing on our insatiable desires for stuff with the introduction of a "buy" button. In a blog post today, Twitter Group Product Manager Tarun Jain confirmed speculation that has been circulating since July when users
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Tweets to Treasure: Better Trend Analysis
Too bad that rarely happens anymore. Thanks to social networks like Twitter, a worldwide broadcast of your every move and mood is just 140-characters away.
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LeadSift Promises Smarter Ad Targeting through Twitter
Twitter has yet to reach its full potential when it comes to ad targeting. The social networking site has long been playing catchup to Facebook, which launched its email-based targeting service in 2012. Twitter didn’t announce its “tailored audiences” service until this past January.
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