Articles
Tag: twitter (page 5)
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Google Confirms Data Sharing Deal With Twitter
People will find out what you're tweeting quicker, thanks to a partnership between Google and Twitter. The deal, confirmed in Twitter's fourth quarter earnings call, will allow Twitter to provide Google with tweets as soon as they're posted to the social networking site.
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True or False: Social Media Marketing Works
As someone who earns a living helping B2B marketers make social media work, I was surprised by a recent claim from Forrester Research. Marketers use social networks like Facebook and Twitter to engage customers and prospects, Forrester noted. But then it added: it’s not working.
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New Year's Resolutions: An Annual Source of Anger, Disgust
Do New Year's resolutions make us angry, annoyed and even disgusted? If you’ve stepped into an over-crowded gym this week, the easy answer is yes. The regulars are disturbed that their “homes” have been invaded by the crowd that has pledged to finally lose weight.
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How to Use Twitter to Influence People and Make Sales
Ever wonder what top sales people tweet about? Is it all business all the time — or do they spice up the conversations with tidbits about their personal lives? What information do they share — and why? If you're eager to know the answers to those questions and more, you
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IBM or Twitter: Who Needed the Deal More?
IBM posted disappointing quarterly revenues last month. Twitter hasn't found a way to make good money. They needed a boost, and they hope it's each other. But who needed who more? "That’s arguable. Both need to can some lightning," said Tony Baer, principal analyst at Ovum Research.
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How To Leverage Twitter Analytics
I use Twitter on daily basis — so much so that I sometimes overlook how some people still struggle with understanding how to write a basic tweet. Twitter has answered that struggle in launching Twitter Analytics, a dashboard suite.
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IBM's Tencent Deal Could Best Twitter Partnership
IBM announced today that it has partnered with the Chinese Internet Services Provider (ISP) Tencent Holdings — a deal that has the potential to be a lot more lucrative than its recently announced partnership with Twitter.
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Take That, SF Giants! KC Wins Social Media World Series
San Francisco must be a ghost town today -- not just for Halloween. It's because it's a city of losers. After all, the Kansas City Royals and their fans won the Social Media Mentions World Series over the hometown Giants. Depression by the Bay? Yep.
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IBM, Twitter in 'Landmark' Enterprise Analytics Deal #IBMandTwitter
IBM and Twitter have joined forces in the red-hot enterprise analytics software market.
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The Magic of Meaningful Customer Experiences #DMA14
Magic Johnson gave the ultimate demonstration of personalized marketing yesterday, as he stood in a room full of admiring marketing professionals and posed while smartphones captured photo after photo of the NBA Hall of Fame Legend-turned-entrepreneur. One of the day’s keynote speakers at DMA2014 in San Diego, Calif.
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Length is Everything [Infographic]
All that stuff about size is silly. The real thing to worry about is "How long should it be?" — the question every student has asked since a teacher assigned a report on topic (fill in the blank) for homework.
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Discussion Point: Will We Still Use Twitter in 10 Years?
Anybody remember Pointcast? Once the software app of the moment, it was quickly tossed into the rubbish bin of technology history. That brings us to Twitter, one of the apps du jour. It's amazing how swiftly it has penetrated into the public consciousness.
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How to Tune Up Your Tweets #INBOUND14
Fair to say Twitter has a pretty good audience with its 271 million active monthly users who collectively send out a billion tweets every two days. As you might suspect, research shows that tapping into Twitter really helps to drive your business. According to Twitter statistics • 73 percent of
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Chris Brogan: Stay Focused, Stay Social and Be Nice
Chris Brogan is a lot of things … an author, journalist, marketing consultant, public speaker and "veteran of the social media revolution." He's CEO of Owner Media Group, publisher of a digital business magazine called, not surprisingly, Owner.
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