Articles
Tag: twitter (page 5)
-
A New CEO Won't Solve Twitter's Problems
The biggest move Twitter made in the past few years was pushing out its CEO last week. That’s the problem. “Twitter today looks pretty much exactly like it did when it first launched,” said Nate Elliott, principal analyst at Forrester Research. “And that simply isn’t good enough.
Continue reading...
-
And He's Out: Costolo Leaves Twitter
The Dick Costolo era is over for Twitter — surprising almost no one. The social media giant announced yesterday that Costolo was leaving the CEO post July 1 after after nearly five years.
Continue reading...
-
Should You Open the Twitter DM Door?
Man, do I hate it when I try to direct-message (DM) someone on Twitter, but can't because that person doesn't follow me. First of all, who doesn't follow me? And secondly, why are they so privileged to not get my notes? Alas, there's hope for me. Twitter opened that DM door this week.
Continue reading...
-
Ready for a Bite? First Fruits of IBM-Twitter Deal Ripen
IBM and Twitter announced the first concrete results from a five-month-old partnership. The new offerings include a number of cloud-based services that mine Twitter data, as well as new developer tools.
Continue reading...
-
How Twitter Could Win the Social Media War
Twitter's had a pretty busy 2015 so far. Just look at the data-sharing deal with Google and the acquisition of Niche, a content creation platform for the creative community. However, the social network is still having trouble attracting users, according to some business analysts.
Continue reading...
-
Google Confirms Data Sharing Deal With Twitter
People will find out what you're tweeting quicker, thanks to a partnership between Google and Twitter. The deal, confirmed in Twitter's fourth quarter earnings call, will allow Twitter to provide Google with tweets as soon as they're posted to the social networking site.
Continue reading...
-
True or False: Social Media Marketing Works
As someone who earns a living helping B2B marketers make social media work, I was surprised by a recent claim from Forrester Research. Marketers use social networks like Facebook and Twitter to engage customers and prospects, Forrester noted. But then it added: it’s not working.
Continue reading...
-
New Year's Resolutions: An Annual Source of Anger, Disgust
Do New Year's resolutions make us angry, annoyed and even disgusted? If you’ve stepped into an over-crowded gym this week, the easy answer is yes. The regulars are disturbed that their “homes” have been invaded by the crowd that has pledged to finally lose weight.
Continue reading...
-
How to Use Twitter to Influence People and Make Sales
Ever wonder what top sales people tweet about? Is it all business all the time — or do they spice up the conversations with tidbits about their personal lives? What information do they share — and why? If you're eager to know the answers to those questions and more, you
Continue reading...
-
IBM or Twitter: Who Needed the Deal More?
IBM posted disappointing quarterly revenues last month. Twitter hasn't found a way to make good money. They needed a boost, and they hope it's each other. But who needed who more? "That’s arguable. Both need to can some lightning," said Tony Baer, principal analyst at Ovum Research.
Continue reading...
-
How To Leverage Twitter Analytics
I use Twitter on daily basis — so much so that I sometimes overlook how some people still struggle with understanding how to write a basic tweet. Twitter has answered that struggle in launching Twitter Analytics, a dashboard suite.
Continue reading...
-
IBM's Tencent Deal Could Best Twitter Partnership
IBM announced today that it has partnered with the Chinese Internet Services Provider (ISP) Tencent Holdings — a deal that has the potential to be a lot more lucrative than its recently announced partnership with Twitter.
Continue reading...
-
Take That, SF Giants! KC Wins Social Media World Series
San Francisco must be a ghost town today -- not just for Halloween. It's because it's a city of losers. After all, the Kansas City Royals and their fans won the Social Media Mentions World Series over the hometown Giants. Depression by the Bay? Yep.
Continue reading...
-
IBM, Twitter in 'Landmark' Enterprise Analytics Deal #IBMandTwitter
IBM and Twitter have joined forces in the red-hot enterprise analytics software market.
Continue reading...
