Articles
Tag: usability (page 8)
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Web Content: Simple is Better
When it comes to website copywriting, design and development, simple is always better. It makes it easier for online visitors to: Answer basic questions, starting with “Am I at the right place?” Absorb and digest key messages Fulfill a desired course of action, e.g. subscribe, purchase, etc.
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Web Design: The $300 Million Button
While Luke Wroblewski was writing his well-received book, Web Form Design: Filling in the Blanks, he asked if I could think of an example where a change in a form's design made a noticeable difference in business. "You mean like $300 million of new revenue?" I responded.
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How Web is Different from Print
Of all the things that make the Web different from print, linking is the most important. Are we tool-making animals or are we animals made by tools? It's an old question.
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The Business Case for Deleting Content
The more you delete, the more you simplify. The more you simplify, the more you increase the chances of your customers succeeding on your website.I recently worked with an organization that had managed to delete a substantial quantity of content from its website. It was not an easy process.
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How Reliable is Your Customer Feedback?
Listening to customers is not enough. You must listen to the right ones. Is the feedback you are getting for your website truly reflective of the needs of the majority of your customers? Too often, websites get feedback that reflects the 'squeaky wheel' syndrome. (The squeaky wheel gets oiled.
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Learn the Essentials of Effective Visual Design
While it's still two weeks away, here's a Webinar that you don't want to miss. Especially, if you've been working to utilize visual design to not just be user-friendly but design-friendly as well. The folks at User Interface Engineering -- a research, training and consulting firm specializing in Web site
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Hidden Costs of Self-Service
A self-service website can only be effective when people can complete the tasks they came to complete. The toll booths on a motorway I regularly use were removed recently. In their place is an automatic system called Eflow that captures your car registration.
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How Age Affects Your Time Online
A while back we reported about a Nielsen Online study that revealed that people are spending more time, as in actual time, reading the news online. We speculated of course as to what this indicated.
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Research Update 2008: User Experience and Web 2.0
If you're looking for an excuse to travel to either Chicago or Amsterdam this November, a seminar at User Experience 2008 is a good excuse to do so. On November 2 in Chicago and November 16 in Amsterdam, Raluca Budiu, a User Experience Specialist with Nielsen Norman Group, presents
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Obsessed by Technology
It's time for a more realistic view of technology. Human input is still useful, and in some situations essential.
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Choosing the Right Classification Words
Climate change or global warming? Pandemic flu or bird flu? Learning or training? Should we choose the 'correct' words or the words people actually use?According to Google, every month an average of 300,000 people search for climate change, while 2.2 million search for global warming.
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Block Reading: How We Read on the Web
We don't scan a webpage. Instead, we scan a particular block or section of it.I was working with a company who, based on research, had discovered a top intranet task.
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How to Manage Out of Date Content
On the Web, nothing is more damaging to your organization's reputation and brand than out of date content.On Monday September 8, 2008, a story about a UAL bankruptcy began circulating on the Web. (UAL is the parent company of United Airlines.
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Go Beyond Usability with HFI
James Bond once quipped that the world is not enough. This time around, Dr. Eric Schaffer, founder and CEO of Human Factors International (HFI) says that "usability is no longer enough" when it comes to designing websites. HFI, a company focused on software usability has introduced their newest approach to
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