Articles

Tag: ux (page 10)

  • How To: Create a Content Strategy Without User Testing

    You might not have time or budget for full user testing. Here are three practical ways to get the info you need, quickly and on the cheap. Content strategy begins with what your users want.

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  • Web Engagement: The Problems with FAQs

    Links are signposts. They are promises to the customer. They must tell customers where they are going and what they will get when they get there. The essential problem with the Frequently Asked Question is that it is not useful or helpful.

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  • Web Management's Biggest Issue: Confusing Menus and Links

    No other single factor causes greater customer frustration and dissatisfaction than confusing menus and links. The root cause of most confusing menus and links is organizational language and thinking. Take, for example, the FAQ. Over the years, I've found that most customers don't even know what an FAQ is.

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  • WEM: Three Important Benefits of Personas

    Next time you have a chance to watch someone reading a map, look for the first thing they do. They'll likely do the exact same thing everyone else does: find themselves on the map.

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  • It's Not What People Say, It's What They Do

    Never make management decisions for a website based on opinions. There is often a Jekyll and Hyde difference between what people say and what they do. SIMS is a hugely popular simulation game. They wanted to improve sign up for optional registration for those who had purchased the game.

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  • Successful Software Starts with Scalable Design, UX

    Last week O’Reilly Media hosted an online webinar about effective user interfaces. The online seminar featured John McRee, User Experience Architect and author of the book, Effective UI: The Art of Building Great User Experience in Software. Building Effective User Interfaces Pulling key concepts from the book, the webinar

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  • Web Experience: The Customer is a Stranger

    The organization is a tribe and the customer is a stranger. That's why it's so hard to be customer-centric. Some years ago, HSBC Hong Kong had what they thought was a reasonably straightforward mortgage inquiry form.

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  • #gilbanesf Web Engagement: Personas and Molding the Customer Experience

    One of the final sessions from last week's Gilbane conference (see our coverage here ) in San Francisco focused on Personas, Market Segmentation and User Experience design. Strong assertions were made (e.g., "data without segmentation is crap") and key lessons shared. Here are the highlights and take-aways.

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  • Web Design: The Need for Speed on the Web

    Customers crave speed on the Web, and they reward organizations that make things fast and simple. Why is Google successful? Because it delivers better and faster results than its competitors. Google truly understands the customer's need for speed.

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  • Baking Social Interfaces into Your Design

    The history of social interface design can be divided into two periods: Before Flickr and after Flickr. In the first period, any social interface functionality was added as an afterthought to the design—something to layer on top of the core functionality.

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  • Usability: Navigation is More Important Than Search

    Recently, we did some extensive task testing with a technical audience. 70 percent started the task by clicking on a link, 30 percent used search. The larger the website, the more important it becomes to have quality search. However, the foundation of all great websites is, and always will be, quality navigation. In fact, there is a direct correlation between the quality of

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  • Web Design: The Decline of the Homepage

    More and more customers are going straight to specific pages on your website, rather than the homepage. In 2003, 39 percent of the page views for a large research website were for the homepage. By 2009, it was down to 19 percent.

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  • #csforum10 Content Strategy: It's Time for a Strategic Content Lifecycle

    Here in Paris at the Content Strategy Forum 2010 put on by STC France, the first question that comes to mind is: What exactly is content strategy. Plausible responses are not in short supply, and keynote speaker Rahel Anne Bailie opened the event with a bit of what and

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  • Web Customers Care About Tasks, Not Goals

    Talking about customer goals is the biggest mistake a website can make. That's how you lose the impatient customer. A couple of months ago we needed to find a new house cleaner. I went to lots and lots of house cleaner websites and became more and more frustrated.

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