Articles
Tag: ux (page 8)
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UK Firm's 'Customer Struggle Score' Tracks Website Behaviors
Norwich, UK-based SessionCam, provider of an analytics tool that allows you to watch recordings of your website visitors, just released a new product to help marketers enhance conversion rate optimization (CRO). Its Customer Struggle Score (CS Score) applies advanced machine-learning to identify obstacles to customer engagement during online shopping sessions.
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Thoughts on IBM’s New Design Thinking Approach
As a public relations counselor, I'm often charged with helping clients assess their current corporate positioning strategies and tap sources of innovation within their organizations. It’s with this in mind that I bring to your attention to IBM's plans to increase design thinking within the organization.
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UX Anti-Patterns: Some Rules are Meant to be Broken
Anti-patterns can be hard to spot. Anti-patterns are the inevitable outcome when a rule set is applied so rigidly that it yields the opposite of the original desired outcome. User experience is no exception to anti-patterns.
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You Can't Escape the Long Arm of Conway's Law
You already know about Moore's law and how it describes the miniaturization of chips. You may know about Goodheart's law and how it describes human behavior regarding quantitative metrics. Have you heard about Conway's law and how it is constantly clashing with your efforts to bring customer centricity to
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The Problem with IT and the Digital Workplace
Technology is what drives the digital workplace and yet for many business executives, the IT department is being seen as less and less relevant. “On the whole, executives’ current perceptions of IT performance are decidedly negative,” a McKinsey survey published in February 2015 states.
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We Need a Measure for Customer Effort
What the text of a particular link means to someone will be influenced by the task they are trying to complete. Recently I watched as customers tried to find configuration information for Product X.
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Want to Make a 6-Figure Salary in Tech? Think DevOps
DevOps practitioners are among the highest paid IT professionals today, and the market demand for them is growing rapidly. That's the conclusion of research from information technology (IT) automation provider Puppet Labs, which released its DevOps Salary Report (registration required) yesterday.
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People are People, Not Users
Empathy is an essential skill for those who design and manage websites and apps. It’s hard to have empathy for a user. The single biggest challenge I have found that web professionals face is the disconnect they have with the people they are supposed to serve.
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An Experience Design Primer - Service Design, UX, CX, DevOps
A small eruption emerged on Twitter in response to my article that covered the Adaptive Path acquisition. At the root of it was a conversation about the differences and overlaps between user experience (UX) and service design.
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Why Can't Enterprises Get User Experience Right?
A leading analyst recently said to me, “If enterprises cared about the user experience, SAP and Oracle might not still be in business.
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Adaptive Path's Sale Signals Change for UX
An era has passed. Many in the user experience (UX) and web development worlds were shocked to hear last week that a small company in San Francisco called Adaptive Path had been acquired by, of all companies, Capital One.
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Deployment Happens: Revolution by Evolution
One hundred and four. That's the number to beat. I use the number 104 because that's the number of keys on a physical keyboard. You know the keyboards I'm talking about.
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Digital is Diffuse, Physical is Solid
One of the key differences between digital and physical is that digital is more adaptable and networked. Thus, digital changes at a more rapid speed, breaking old connections and creating new ones. Our lives are less solid today.
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How Ease-of-Use is Reshaping the IT Industry
The interface is increasingly becoming the product when it comes to IT. Ease-of-use, long a peripheral issue, has now become central.
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