Articles
Tag: voc (page 2)
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4 Ways to Improve the Effectiveness of Your Voice of the Customer Initiatives
VoC is a way that brands are able to understand how their customers feel about the brand. Here are four tips to improve the effectiveness of your VoC program.
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Unlocking the Power of Conscious Inspiration
We have inspirational moments daily. These moments often turn into experiences and interactions we have with brands.
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How a CX Mindset Can Power Your Loyalty Marketing Program
Marketers still confuse customer experience efforts with traditional strategies like loyalty marketing programs. But there’s a fine line between the two.
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4 New Ways to Use Customer Satisfaction Results
Are you exploring all of the ways to apply customer satisfaction results to unlock business insights?
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The Most Important Customer Survey Question
To use your CX program as a customer engagement tool, each survey goal and each survey item should answer the question: What am I really asking?
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Why the Customer Isn't Always Right
As customer complaints and unreasonable requests are increasing, a consistent framework for handling them is essential for great customer experience.
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Why the Evolution of CX Is Impacting Your First-Party Data Strategy
CX leaders are stewards of the customer voice throughout the organization: from ensuring it's accurately captured to representing it in company strategy.
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It’s Time for VoC to Get a Little Brother: The Voice of the Product
By using the IoT to give products a "voice," businesses can expedite the customer experience optimization circle.
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Sprinklr Set to Join Customer Experience Management Billion Dollar Club in IPO
Sprinklr could be netting a market cap of $5 billion, joining the billion-club of customer experience management providers.
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6 Traits of Customer-Centric Pros
What makes someone a standout customer experience professional?
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Avoid Virtual Fatigue: How to Keep Online Customer Advisory Board Meetings Fresh
If your virtual meeting is little more than a series of canned PowerPoint presentations, attendees will get bored, drop off and will not attend future ones.
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CX Projects vs. CX Programs: Why CX Professionals Confuse the Two
Customer experience professionals often see CX programs as an end in and of themselves, rather than the sum of many well-designed projects.
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Why Most Companies Stink at Customer Feedback
The majority of companies are ineffective at working customer feedback into corporate decisions. Here's where they go wrong.
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Balance Customer Feedback and Innovation to Perfect Your Customer Experience
Businesses that balance customer feedback and analytics alongside their product roadmap understand who they are — and who they want to be — as a company.
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