Articles
Tag: voc (page 4)
-
Closing the Customer Feedback Loop: A Practitioner's Guide
You have to take action to make customer feedback meaningful, and it starts with closed-loop follow-up.
Continue reading...
-
The Secret to Actionable VoC and Customer Journey Mapping Programs
Too often VoC and customer journey maps are hobbled by incomplete data, outdated assumptions and contradictory information. What can businesses do?
Continue reading...
-
How to Run a Successful Customer Advisory Board Program: 5 Proven Tips
For marketers interested in gathering more impactful, strategic input from customer executives, customer advisory boards are the proven way to go.
Continue reading...
-
The Dos and Don'ts of VoC Metrics
VoC data is an indispensable part of understanding consumer needs and intent and then improving customer experiences based on that understanding.
Continue reading...
-
It's Not the Metrics, But the Customer Story That Counts
Rather than just measure our customers, we really need to get to know them. It’s a straightforward but old-fashioned idea: build relationships.
Continue reading...
-
Strike the Right Balance in Your Customer Feedback Strategy
Your ability to listen to the voice of your customer relies on an effective balance of both transactional and relationship surveys.
Continue reading...
-
Data for the Sake of Data Is Useless: Rethink Your VoC Approach
Marketers must expand beyond a quick check-box survey to truly understand how their customers feel.
Continue reading...
-
The Chief Insights Officer: It’s About Way More Than Data
Data only gets you so far, especially if it's seen as a proxy for customer understanding. Building customer empathy is the way to win today.
Continue reading...
-
Balancing the Human and the Digital in Your Customer Experiences
Technology has the power to transform customer interactions and add tremendous value. But at what cost?
Continue reading...
-
How to Get Data on Your Audience’s Decision-Making Process
What makes your audience tick — what compels them to purchase your product, schedule an appointment, request a quote, click “share” or fill out a form?
Continue reading...
-
Katrina Schiedemeyer: Develop Non-CX Talent as VoC Program Ambassadors
Katrina Schiedemeyer of Oshkosh shares her best-practice advice on building a VoC program and explains the complementary role employee engagement plays.
Continue reading...
-
Mark Nardone: Take a Nuanced Approach to VoC, Customer Advocacy
PAN Communications' Mark Nardone discusses his approach to VoC programs, best practices for creating customer advocates and more.
Continue reading...
-
Move Beyond Surveys to Gain a Full View of Your Customers
Businesses have to analyze data that is more reflective of the voice of the customer (VoC) to enhance customer loyalty and drive the bottom line.
Continue reading...
-
3 Ways AI and Automation Aid Personalization
How is AI and the automation it provides benefiting brands on the front end, specifically with personalization initiatives?
Continue reading...
Displaying 43-56 of 100
- ‹ Prev Page
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- Next Page ›