Articles
Tag: voc (page 4)
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How to Run a Successful Customer Advisory Board Program: 5 Proven Tips
For marketers interested in gathering more impactful, strategic input from customer executives, customer advisory boards are the proven way to go.
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The Dos and Don'ts of VoC Metrics
VoC data is an indispensable part of understanding consumer needs and intent and then improving customer experiences based on that understanding.
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It's Not the Metrics, But the Customer Story That Counts
Rather than just measure our customers, we really need to get to know them. It’s a straightforward but old-fashioned idea: build relationships.
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Strike the Right Balance in Your Customer Feedback Strategy
Your ability to listen to the voice of your customer relies on an effective balance of both transactional and relationship surveys.
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Data for the Sake of Data Is Useless: Rethink Your VoC Approach
Marketers must expand beyond a quick check-box survey to truly understand how their customers feel.
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The Chief Insights Officer: It’s About Way More Than Data
Data only gets you so far, especially if it's seen as a proxy for customer understanding. Building customer empathy is the way to win today.
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Balancing the Human and the Digital in Your Customer Experiences
Technology has the power to transform customer interactions and add tremendous value. But at what cost?
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How to Get Data on Your Audience’s Decision-Making Process
What makes your audience tick — what compels them to purchase your product, schedule an appointment, request a quote, click “share” or fill out a form?
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Katrina Schiedemeyer: Develop Non-CX Talent as VoC Program Ambassadors
Katrina Schiedemeyer of Oshkosh shares her best-practice advice on building a VoC program and explains the complementary role employee engagement plays.
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Mark Nardone: Take a Nuanced Approach to VoC, Customer Advocacy
PAN Communications' Mark Nardone discusses his approach to VoC programs, best practices for creating customer advocates and more.
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Move Beyond Surveys to Gain a Full View of Your Customers
Businesses have to analyze data that is more reflective of the voice of the customer (VoC) to enhance customer loyalty and drive the bottom line.
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3 Ways AI and Automation Aid Personalization
How is AI and the automation it provides benefiting brands on the front end, specifically with personalization initiatives?
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Know What's a Powerful Business Driver? Customer Success
Are you focused on the customer? On customer success? On customer retention? Does it drive what you do day in and day out?
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Are You Ready for Agile Customer Experience?
Your agile CX program will never succeed without some key program elements in place.
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