Articles
When you put time and effort into defining the right metrics and planning your measurement strategy, VoC can have a positive impact on your bottom line.
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You have to take action to make customer feedback meaningful, and it starts with closed-loop follow-up.
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VoC data is an indispensable part of understanding consumer needs and intent and then improving customer experiences based on that understanding.
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Rather than just measure our customers, we really need to get to know them. It’s a straightforward but old-fashioned idea: build relationships.
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Your ability to listen to the voice of your customer relies on an effective balance of both transactional and relationship surveys.
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Marketers must expand beyond a quick check-box survey to truly understand how their customers feel.
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Data only gets you so far, especially if it's seen as a proxy for customer understanding. Building customer empathy is the way to win today.
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PAN Communications' Mark Nardone discusses his approach to VoC programs, best practices for creating customer advocates and more.
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Businesses need to realize the critical role VoE and VoC can play to positively impact customer loyalty and the company's bottom-line.
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Participating executives can obtain a number of benefits from participating in well-run CAB programs.
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Combining customer experience with the voice of employees is the key to addressing the biggest challenges facing your business.
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Surveys are a great tool when used appropriately, but other methods are available and it’s crucial to recognize what’s best for the job.
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Voice capabilities, search in particular, made almost every 2019 priority list — and this is clearly a global trend.
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If your survey talk to my needs rather than your needs, I might just respond ....
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