Articles
Tag: voice of customer (page 3)
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You May Know Your Customer, But Have You Lost Sight of the Person?
Marketers will have more success building brand loyalty if they use research, data and analytics to truly understand, and empathize with, their customers.
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Looking for Your Next Big Idea? Ask Your Customers — and Really Listen
Customer feedback can help inspire your next big idea, but remember: it's just one form of input.
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Transforming Listening Into Action: Fortifying Voice of Customer Programs
To improve the customer experience at a time of tight marketing budgets, companies must take action on insights gleaned from voice-of-the-customer initiatives.
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Why Your Voice of the Customer Data Isn't Actionable (and What to Do About It)
To improve your voice of the customer program, use concise surveys to collect relevant data and tailor insights to the needs of specific business units.
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From Surveys to Transformation: Take Your Customer Experience to the Next Level
To pursue true customer experience transformation, brands should consider the three C’s of great customer experience: capacity, competence and capability.
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Are Your Customers Shouting Into the Void?
Don't ignore your customers. Give your customer-facing teams access to intelligent content so they can provide personalized responses to customer problems.
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Real Engagement Trumps Social Media Listening
By directly engaging customers, brands will receive more accurate data about consumer sentiment than they would on social media
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Empathetic Marketing Creates Emotional Customer Experiences
Do you really know how to satisfy your customers' emotional needs? Just as you seek to discover what your customers want, it's essential to also identify the deeper emotion-based needs of specific audiences. Addressing Customers' Emotional Needs Talk about emotional needs isn't new to the design community.
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Crowdsourcing the Voice of the Customer Through Feedback Management
Your customers are talking about you. Are you listening? While more and more companies are embracing the voice of their customer, what the customers says isn’t always true or accurate.
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When a Customer Calls: Optimizing the Customer Experience Across All Channels
As we wrap up our month-long focus on the customer life cycle experience, we’re reminded of how conventional methods of customer service have had to shift their goals, pushed by the convenience of social technologies for customers to ask questions, lodge complaints and seek more information from brands.
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Spredfast Adds Bazaarvoice to Improve the Voice of the Customer
Spredfast meet Bazaarvoice. For many of you, this may be the first time you’re hearing either name, but if you’re continually trying to effectively capture the voice of the customer, you may want to remember them.
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Actiance Predicts Social Governance, Increased Complexity as 2013 Social Business Trends
Curious about what’s on the horizon for social business in this new year? According to its recently released predictions, Actiance expects social governance, compliance requirements and the increased use of social networks to directly affect social business strategies for 2013.
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Confirmit Horizons v17.5 Extends Cross-Channel Market Research Capabilities
Confirmit is releasing version 17.5 of its Horizons SaaS multichannel market research solution. Features such as reporting, feedback/data collection and survey design have been enhanced. One interesting new feature of Horizons Version 17.5 is an enhanced ability to integrate unstructured text analytics with surveys and other data sources.
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Customer Engagement: Mobile Matters
In many ways, the rise of mobile as a feedback channel mirrors the introduction of online surveys ten years ago. While the adoption of any new channel will certainly raise a similar set of issues, this is where the similarities end.
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